Your last name:                            Your first name:                                   In Class Ex. 9
Question 1. Use the following information to calculate your answers.
Total cracker sales in 2014 = $925,900,000
Ritz cracker sales in 2014 = $10,750,000
Triscuit cracker sales in 2014 = $88,500,000
a). What is Ritz’s share of the cracker market?


b). What is Triscuit’s share of the cracker market?


Question 2. Victoria Beckham is considering launching her own line of fashionable, high-end shoes. She plans on selling each pair for $500. Variable costs come to $26 per shoes and fixed costs total $100k. Calculate the break-even in units and the required break-even dollars sales. Suppose Victoria can produce the shoes in Taiwan for a much lower fixed cost of $45k. What is the new break-even point (in dollars and in units)?











Question 3. The cost to make a scientific calculator is $15. Recent sales forecasts indicate that if the calculator is sold for $30, they will sell 1200 per week. If priced at $32, sales will be 1000 units. And at $36, sales will be 700 units per week. Based on these forecasts, what price should the firm charge?










Question 4. A new marketing campaign was launched at the beginning of winter by an all-inclusive Cuban resort to attract more vacationers, and thus increase sales revenues. $1million was spent on television advertisements, $1million was spent on magazine advertisements, and $200k was spent on brochures that were put in numerous travel agencies. Over the course of the winter, sales revenue increased by $3.5m. What is the marketing ROI for this marketing campaign?