Affiliate

The online affiliate marketing industry is a virtual minefield of unforeseen legal and compliance issues. In today's often quixotic regulatory environment the boundaries between aggressive marketing and lawful practices are often blurred. Both the FTC and states have jockeyed for position to lead the charge against often-times unwary online affiliate marketing promoters.

Since the early onset of the affiliate marketing industry, Avaxsys has been at the forefront of regulatory compliance, having represented countless online merchants, affiliates, CPA networks, publishers, data purchasers and lead generators. The verticals we serve include, but are not limited to, nutraceuticals, weight loss products, consumer credit, adult entertainment, online dating and more. We are a leader in the performance marketing space and established legal and compliance authorities.

Online promotion brings with it a matrix of advanced legal issues. Our experienced team are well acquainted with concepts involving advertising and communications, CAN-SPAM, behavioral advertising, lead scrubbing and shaving, online privacy, trademarks, and the specific knowledge of how these factors apply to online businesses and promotions. Our areas of expertise include

Minimizing the risk of an action by a government regulator (i.e. FTC or state Attorney General);
Affiliate fraud;
Collection problems;
Minimizing the risk of spam lawsuits and parsing out liability if a spam lawsuit is filed;
Indemnification, including situations when multiple parties (for example, both the advertiser and publisher) may be at fault;
Limiting the risk of advertisers or affiliates circumventing a network and contracting directly.