success: function(data)
                    {
                        if(data.reg==true)
                        {
                            jQuery('#reg_message').prepend('Register Successfully. Redirecting...');
                             window.setTimeout(function()
                             {
                                document.location.href = ajax_object.redirecturl;
                             }, 2000);

                        }

wp_localize_script(
    'jquery_login',
    'ajax_object', array(
        'ajax_url' => admin_url('admin-ajax.php'),
        'redirecturl' => get_bloginfo('url') . '/user/dashboard' // Your Address
    )
);