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Google Panel Privacy Policy

Last modified: March 20, 2018

Thank you for agreeing to participate in the Google Panel ("Panel"), which helps Google better understand how consumers use technology and digital media. Our Privacy Policy explains what data Google collects, why we collect it, and how we use and share it.

Google collects data through its meters, including, for example:

    The content and advertising shown on your devices, and your interactions with that content and advertising, including videos you watched, your emails and SMS, and web pages you've visited.
    Information you input (e.g., text you type) into your devices.
    Cookies and device information.

You can temporarily pause or turn off metering at any time.

In addition, Google may combine this data with other data collected by Google when you're using Google products and services as a Google user. For example, we may combine your panel data with information in your Google Account(s) (e.g., which ads you viewed), or with anonymous or pseudonymous identifiers (such as cookies or unique device identifiers) used by Google products and services.

Google will use the data above in connection with existing Google products and services, to provide, maintain, and improve them, and to develop new ones. For example, we may use this data to conduct analytics and measurement to understand how our services are used, as well as conduct ads-related market research. As another example, we may use this data to improve Google products such as gBoard and Assistant. Google may also share this data with trusted third parties, who we require to take appropriate confidentiality and security measures to protect data and also maintain their own privacy policies.

By agreeing to the Google Panel Terms & Conditions above, you have also agreed to the terms of the Google Panel Privacy Policy ("Privacy Policy") below.

Please read this Privacy Policy carefully because it explains how Google LLC ("Google") will collect, store, use, and share information obtained from the hardware, software, and other panel metering technology (collectively "Meters") used in connection with the Panel.
Google's Panel Partners

Google may work with its affiliates and other companies ("Panel Partners") to manage and administer Panels, including the recruitment, vetting, and registration of panelists, distribution of Meters, collection and processing of data, management and distribution of panelist incentives and awards, and communication with panelists about Panel administration and compliance with policies and procedures.
Devices and Metering Technology

As part of your participation in the Panel, Google and its Panel Partners will provide you with the Meters, which you may be asked to install or may be installed in your home by qualified employees or subcontractors of Google or a Panel Partner. These Meters help Google learn about your interaction with technology and digital media on various devices. This includes your desktop and laptop computers, wireless routers, mobile phones, tablets, wearable devices, automotive items connected to the Internet, and other devices you may use to consume and interact with digital content throughout the day.

Another important part of your participation in the Panel is allowing Google and Panel Partners to meter and understand behavior in your household, for example, who is watching a particular program on a particular device in a particular room. Accordingly, the Meters also gather information from shared devices in your household, including tablets, televisions, game consoles, cable and TV set top boxes, and other devices used in your household to consume and interact with digital content.

"Digital media" and "digital content" are defined broadly to include your interactions with Internet browsers and websites, mobile and tablet applications and software, the devices you use to access digital media and digital content, TV content, and any other electronic delivery systems of digital content.
Information We Collect

This section describes the Meter Data and Survey Data (collectively referred to as "Panel Data") that Google and its Panel Partners may collect.

Meter Data. The Meters you've agreed to install on your devices may collect the following types of information ("Meter Data"):

    Use of Your Devices. When a Meter is placed on a device, it potentially will collect and record all interactions with that device. For example, when a Meter is placed on your mobile phone, it potentially will record everything you see on your screen and everything you tap, type, swipe, or otherwise input. You’ll see more examples below, as well as information about how to temporarily stop metering by using Guest Mode.
        Content and Advertising. The content and advertising shown on or broadcast from your devices, and your interactions with that content and advertising, including:
            Internet Activity. Your Internet browsing activities and interactions with content on the web, including:
                Every web page you've visited and all of your interactions with those web pages, including all URL data (for both HTTP and HTTPS websites), destination IP addresses (which indicate the websites you've visited), and the length of time you spent visiting websites.
                Data about the Internet browser you're using (e.g., Chrome, Internet Explorer, Firefox) and your browser settings.
            Apps and Operating Systems. Your use of applications and widgets (collectively "apps"), software, and operating systems, including the apps you download and use on your devices, and your interactions with those apps, including opening, closing, or uninstalling, and the duration of your use.
            Telephone, Emails, SMS, Instant Messaging, and Other Communications Services. Your use of telephony, electronic mail, SMS, instant messaging, and other communications services on your devices, including:
                The timestamp and duration of telephone calls made or received, and information about the network used to place the call.
                The timestamp of emails, SMS, or MMS text messages sent or received, SMS routing information, and messaging volume, including the number of attachments and message size.
                The phone numbers you enter for outgoing telephone calls, SMS, or MMS text messages, and, if publicly available, the business names associated with those phone numbers.
                Note that, as described in the "Content on Screen" subsection below, Meters may collect the content you see on your screen or device at any given time. This may include the content of messages as they appear on your screen and the keystrokes or other inputs you use for messaging. Panelists can use a non-metered device (or use Guest mode to temporarily stop metering, as described below) when using messaging services.
            Digital Media, TV, Game Consoles, and other Shared Devices. Your consumption and use of digital media and entertainment on your devices and shared household devices, including:
                The videos and TV programming you watch and listen to, including name, source, and other video and audio identifiers, as well as your interactions with any remote control and the timestamp and duration of your viewing events.
                The music you listen to, including the title, artist, and how long the music was played.
                The digital games you and other household members play on game consoles or other shared devices.
            Clicks and Taps. Data associated with your clicks (e.g., with a mouse) taps (e.g., with a stylus or finger), or other interactions with technology and digital content.
            Audio Data. The TV Meter has a microphone that, when enabled, captures all nearby audio so that Google can determine what programs are being watched based on the audio coming from the TV. We will seek your permission before collecting audio data. You are responsible for informing non-panelists, including visitors, of this metering.
            Information you Provide. Information you provide or otherwise input when visiting websites, using apps or using a TV user interface. This includes search terms and personal information you provide to a website, TV user interface, or app, including your name, email address, home/work address, telephone number, Social Security number, or credit card number. The collection of information such as Social Security numbers or credit card numbers is not the focus of the Panel. In addition, the meter will not collect any data entered into a protected field (e.g., password field). If you don’t want information you provide to be collected, please use a non-metered device (or use Guest mode to temporarily stop metering, as described below) when entering personal information on a website or app.
            Content on Screen. The content you see on your screen or device at any given time, including, for example, where that content appears on a website or in an app, and your interactions with it. This also includes, for example, the content you are reading or writing in messages as that content appears on your screen. As noted above, Panelists can use a non-metered device (or use Guest mode) when reading or entering personal information or using messaging services.
            Local Storage. Information (including personal information) stored locally on your device using mechanisms such as browser web storage (including HTML 5) and application data caches. Again, remember that local storage may contain personal information you’ve input on your devices and it may be collected by our Meters and sent to Google; however, this type of personal information is not the focus of the Panels. Panelists can use non-metered devices (or use Guest mode) when entering personal information on a website or app.
        Cookies. Cookies, unique numbers, or other identifiers from your browser, applications, or device, including anonymous and pseudonymous identifiers as well as cookies or other identifiers associated with your personal information or Google Account(s). For the avoidance of doubt, anonymous or pseudonymous identifiers do not mean passwords.
        Device Information. Information collected whenever your device is powered on, including:
            Device Identification. Data that identifies the devices you’re using, including manufacturer, operating systems, version numbers, hardware models, mobile network information (including phone number), and unique device identifiers from the device’s manufacturer.
            Location Information. Your location, based on GPS signals sent by your device or by other technologies used to determine location, such as sensor data from your device that may provide information on nearby Wi-Fi access points and cell towers.
            Sensors. Information collected by motion, environmental, and position sensors on your device, including accelerometers, gravity sensors, gyroscopes, ambient air temperature and pressure, orientation sensors, magnetometers, and beacons or sensors that transmit or detect bluetooth, low-energy signals or high-frequency, ultrasonic signals.
            System Status and Data Usage. Information about system status and data usage associated with your device, including:
                System status, including device event information such as crashes and system activity.
                Data indicating the mode your device is in (for example, on, off, standby, "Airplane").
                How frequently your device is in use.
                Battery status and charger use.
                Amount of free and used local storage space.
            Network and Connectivity. Information related to the network connections of your devices, including:
                Information about the device’s network usage, including connection state, type of cell network being used, timestamp for network status activity, signal strength, and data volume sent/received.
                DHCP request information, which indicates when a device seeks to connect to a network.
                Information indicating Wi-Fi connection status and Wi-Fi encryption type for any Wi-Fi connection.
                Information related to Wi-Fi networks to which your device is connected, including SSIDs, MAC IDs, and other WiFi network IDs. These identifiers can be used to indicate when you’re at home or at other locations.
                Information about other devices connected to your Wi-Fi network, so that we may attempt to collect Meter Data from those devices in a manner consistent with this Privacy Policy.
                Information about the other devices you connect with using Bluetooth, including metadata associated with the use of near-field communication (NFC) technology.
                Information related to devices, beacons or sensors that transmit or detect bluetooth, low-energy signals or high-frequency, ultrasonic signals
    Diagnostic Data. Data related to the operation and quality of the Meters and accompanying technology, including session times, duration, number of traffic requests, number of websites visited, and information about browser and operating system types ("Diagnostic Data"). Diagnostic Data may be used for Panel operations, maintenance, improvement, quality assurance, and Panelist verification purposes. Diagnostic Data may be collected even when metering is paused or when you’re in Guest mode (see below), have signed out, or when a non-panelist is using the device.
    Other Devices. If you connect certain "over the top" or "OTT" devices (e.g., Roku or other streaming devices, video game consoles, smart TVs) to the Wi-Fi router meter, Google will collect high-level domain information from the devices (such as the number of times it was used to access YouTube) to identify which devices to prompt you to opt-in for metering.
    Your Use of Google Products. Information that Google collects from you when you use Google products and services, as set forth in the

and

    or other applicable terms of service. When metering is enabled, we may collect this information for all Google accounts being used on the device, including accounts you may not have identified to us through surveys or other sign-up processes. Therefore, the information about your use of Google products may include information from the use of any Google accounts on your device.

Survey Data. Google and its Panel Partners also may collect additional information about you as part of your participation in this Panel ("Survey Data"):

    Your full name, home address, work address, household location, phone numbers, email addresses, unique Panelist ID, and other identifiable information.
    Information from your Google Account(s), including your full name, Gmail address(es), YouTube username(s), Google+ profile name(s), and any cookies or persistent identifiers associated with your Google Account(s).
    Information necessary to verify and authenticate your participation in the Panel, including your Google Account information and email addresses associated with your Google Account(s).
    Demographic information about you and other members of your household, including age, gender, race, ethnicity, languages spoken, education, marital status, personal income, household income, the number of children you have, and the total number of adults and children in your household.
    Other survey questions that Google or its Panel Partners may ask you to answer, including questions about your habits and preferences.

Minors. Google may collect Panel Data from all household members ages 13 and over. With your consent, Google may collect Panel Data from household members under the age of 13. Otherwise, as set forth in the Terms and Conditions, children under the age of 13 are prohibited from using Meters unless they use the meters in "Guest" mode or they log in to the Meters using the login details allocated to the relevant minor, which renders the Meter into a similar non-metering state. If you do not want Google to collect information from household members under the age of 13, you should ensure that such children do not use metered devices (or only use metered devices in Guest mode).

Paused Meters and "Guest" Mode. Some metering technology may provide Panelists with the ability to temporarily pause metering or otherwise allow for the use of the device without being metered (e.g., "Guest" mode). For example, Panelists may pause metering on the TV meter by turning off the meter’s microphone. As noted above, Google may collect Diagnostic Data from Meters in Guest mode. To learn more about these modes, including tips and best practices, please consult the information provided to you about your Meters.

Guests and Other Non-Panelists. Only Panelists may use Meters. Panelists must notify guests or other non-panelists of the presence of Meters and instruct them to pause metering (e.g., use "Guest" mode) before using a metered device, or check in as a visitor for meters like the TV meter that provide this option (see below). Failure to enable "Guest" mode may result in the collection of Panel Data from non-panelists.

Visitors and Other Non-Panelists. Some metering technology may also provide you with the ability to check-in that you are with visitors or other non-panelists (such as other members of your household) as you consume and use digital media and entertainment. For example, the TV meter may collect data about the videos and TV programming you watch and listen to with non-panelists. Data collected from Meters when "Visitor" is selected is associated with your Panelist ID, and used to analyze the viewing habits of your household. You are responsible for informing non-panelists of this metering.

Third-Party Data. Google also may obtain information from third parties (other than Panel Partners) ("Third-Party Data"). Third-Party Data includes personal information about you, aggregated and/or anonymized data (including cookie data), and other consumer-related information from academic institutions, advertisers, publishers, data brokers, programming networks, and other entities studying consumer behavior and audience measurement.

Additional Information. Google and its Panel Partners may provide you with further information about the operation of the Meters and the information they collect at the time of installation.
How We Use the Information We Collect

Google will use Panel Data and Third-Party Data in connection with your information from existing Google products and services, to provide, maintain, and improve them, and to develop new ones.

Panel Data may be:

    Combined with a Panelist ID that is unique to you.
    Combined with data collected by Google when you're using Google products and services, even when you're not acting as a Panelist ("Google Data"). For example, we may combine Panel Data or Third-Party Data with information in your Google Account(s). This may include information from Google Accounts that are not registered to your Panels account but are consistently used on your devices (that are connected to a Meter and not in Guest mode), and that we have therefore determined are being used by you ("Consistently Used Accounts"). We will prompt you before associating data from these Consistently Used Accounts with your Panelist ID. We also may combine Panel Data or Third-Party Data with anonymous or pseudonymous identifiers (such as cookies or unique device identifiers) used by Google products and services. For example, Google may combine Panel Data, Third-Party Data, or Google Account data (including personal information) with advertising cookies like the DoubleClick cookie.
    Combined with information (including personal information) collected from our Panel Partners and other third parties, including academic institutions, advertisers, publishers, data brokers, programming networks, and other entities.
    Used to add, delete, change, or modify the advertisements or content you see on Google.com or other Google or Google affiliate properties.

Overall, your participation in this Panel changes the way Google will use information it collects from you whenever you're using Google, including the combination of the DoubleClick cookie with personal information.

By combining information collected from you as a Panelist with information collected from you as a typical Google user, some information that was originally anonymous, pseudonymous, or otherwise not personally identifiable to you may become personally identifiable and therefore can be used to identify you. For example, your Internet browsing history obtained from a Meter -- which may be associated with the anonymous DoubleClick cookie -- could be combined with personal information associated with your unique Panel ID or Google Account(s).

Similarly, by combining Panel Data or Third-Party Data with non-personally-identifiable information collected from third parties (e.g., anonymous cookies), such anonymous information may become personally identifiable and used to identify you. (For example, this type of combined data could be used to help measure the effectiveness of digital advertising among consumers.)

Any information collected as Panel Data or Third-Party Data may be associated with other Panel Data, Third-Party Data, Google Data, or data obtained from third parties in any combination. We also may combine information about your actual location (e.g., from a mobile device) with personal information associated with your unique Panel ID or Google Account(s). (For example, this combined data could be used to help measure brand awareness among consumers and how consumers view and interact with ads and other digital content.)

Google processes information (including personal information) on our servers in many countries around the world, including countries that do not have specific data protection laws or that might afford you fewer legal rights with respect to your information. Although Google may process your information on a server located outside the country in which you live, we do so in accordance with this Privacy Policy.
How we Share the Information We Collect

As discussed above, Google may use Panel Partners to help with Panel management and administration. Panel Partners are trusted businesses who we require to take appropriate confidentiality and security measures to protect data and also maintain their own privacy policies. Google may share Panel Data, Third-Party Data, Google Data (including personal information), or any combination of Panel Data, Third-Party Data, and Google Data, with its Panel Partners.

Google also may partner with other trusted businesses ("Trusted Businesses") that are required to follow the same confidentiality, security, and privacy protocols as our Panel Partners. Google may share Panel Data, Third-Party Data, and Google Data (including personal information), or any combination of such data, with these Trusted Businesses as well.

Google will only share your personal information with third parties who are neither Panel Partners nor Trusted Businesses under the following circumstances:

    With your consent.
    If Google has a good-faith belief that access, use, preservation, or disclosure of the information is reasonably necessary to:
        meet any applicable law, regulation, legal process, or enforceable governmental request;
        enforce applicable Terms of Service, including investigation of potential violations;
        detect, prevent, or otherwise address fraud, security, or technical issues; or to
        protect against harm to the rights, property, or safety of Google, our users, or the public as required or permitted by law.

Google also may share non-personally identifiable, anonymized and/or aggregated information with third parties other than its Panel Partners and Trusted Businesses, such as academic institutions, advertisers, publishers, data brokers, programming networks, and other entities studying consumer behavior and audience measurement. Google also may publish non-personally identifiable, anonymized and/or aggregated information, either through its own publications or through third-party publishers.
Information Security

Google takes reasonable steps to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of data that Google stores on its systems. These include internal reviews of Google data collection, storage and processing practices, and security measures, including appropriate encryption and physical security measures to guard against unauthorized access to systems where Google stores personal data.

Google restricts access to personal information to Google employees, contractors, and agents who need to know that information in order to process it on Google's behalf. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

These security measures apply only to Google's storage of data on its own systems. They do not apply to data on other systems that are not owned or controlled by Google.
Your Requests to Delete Data

When your participation in the Panel ends, Google may continue to store, use, and share the information previously obtained from you in accordance with this Privacy Policy. You may submit a written request for Google to delete the personal information collected by Google and/or a Panel Partner during your participation in the Panel. Google will make reasonable efforts to comply with such requests within sixty (60) days, but may aggregate, anonymize, or otherwise de-identify any personal information instead of deleting it and may retain certain personal information for accounting, quality assurance, fraud detection and debugging purposes.
When and How this Privacy Policy Applies to You

Once you have accepted the Google Panel Terms & Conditions, and during your participation in the Panel, this Privacy Policy governs how Google will collect, store, use, and share Panel Data and Third-Party Data. You also may be asked to agree to additional privacy-related terms as part of your participation in the Panel.

Before you join the Panel (including during the sign-up process, before you accept the Google Panel Terms & Conditions), this Privacy Policy does not apply. Instead, please refer to the

, which governs how Google collects, stores, uses, and shares data of non-panelists.
Changes to this Privacy Policy

Google may update this Privacy Policy from time to time in accordance with the Google Panel

.
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Google Panel Terms & Conditions

Last modified: March 20, 2018

These Google Panel Terms & Conditions ("Terms") are entered into by Google LLC ("Google") and the individual that electronically accepts these terms ("you" or "Panelist"). You agree that your participation in the panel as offered to you by Google ("Panel") will be governed by these Terms. Please read these Terms carefully.

1. Accepting the Terms

1.1. Before you can accept these Terms, you will be asked to carefully read the Google Panel Privacy Policy ("Privacy Policy") and understand how the Privacy Policy governs Google's ability to collect, store, use, and share the information obtained during your participation in the Panel.

1.2. In order to participate in the Panel, you must first agree to both these Terms and the Privacy Policy. You may not participate in the Panel if you do not accept the Terms and the Privacy Policy. By clicking to accept the Terms below, you agree to the terms of the Privacy Policy as well.

1.3. You may not accept the Terms if (a) you are not of legal age to form a binding contract with Google, or (b) you are a person barred from participating in the Panel under the laws of the United States. Panel participation is limited to residents of the United States.

1.4. Each member of your household (other than minor children over age 13) that participates in the Panel must separately agree to these Terms and the Privacy Policy and have his or her own Panels account. If any members of your household (over age 13) are not of legal age to form a binding contract with Google, you agree to supervise their use of the hardware, software, and other panel metering technology (collectively "Meters") used in connection with the Panel.

1.5. You agree to accurately represent the ages of any minor children in your household to Google or its partners (hereafter "Panel Partners," defined as affiliates and other companies that manage and administer Panels as set forth in the Privacy Policy).

1.6. You may not open more than one Panels account.

1.7. These Terms and the Privacy Policy are subject to change from time to time. We will notify you of any changes to these Terms and the Privacy Policy in accordance with the notice provisions of Section 2.3 below.

1.8. Google may ask you to affirmatively acknowledge your acceptance of changes to the Terms and/or Privacy Policy. Repeated notice of such changes, in combination with your continued participation in the Panel, may be considered the equivalent of your affirmative acceptance of such changes.

2. Your Participation in the Panel

2.1. You may be required to provide information about yourself, such as identification or contact details. You agree that any information you provide will be accurate, correct, and up to date. The collection, storage, use, and sharing of your personal information will be governed by the Privacy Policy.

2.2. You may be asked from time to time to log in to your Google Account (or accounts). This will help ensure that the Google Account information associated with your Panel account is up to date and accurate.

2.3. You agree that Google may provide you with notices by email, regular mail, or postings on or through Meters.

2.4. Google or its Panel Partners may send you communications related to your participation in the Panel, including incentive opportunities, questionnaires, and surveys.

2.5. Google or its Panel Partners may provide incentives to you in connection with your participation in the Panel. These incentives are described at
and are subject to change from time to time without prior notice to you. Incentives have no cash or other value unless and until they are redeemed. Google and its Panel Partners reserve the right to withhold incentives for good cause. Incentives are subject to expiration dates and other terms available

.

2.6. Employees of Google or its Panel Partners are prohibited from participating in the Panel. You acknowledge that you are not a Google employee (or an employee of a Panel Partner) and you agree that nothing in these Terms creates an employee relationship with either Google or its Panel Partners, nor are the Terms intended to do so.

2.7. The Panel and Meters may contain information that is designated confidential by Google or its Panel Partners and you will not disclose that information without prior written consent.

3. Your Use of Metering Technology

3.1. Google and its Panel Partners will provide you with Meters to observe and record your use of digital media. Your use of these Meters is subject to these Terms and to any applicable terms between you and Google's Panel Partners.

3.2. You will use the Meters only for purposes of the Panel and in accordance with applicable law.

3.3. You will not access, use, or attempt to access or use any of the Meters other than through the interface provided by Google or its Panel Partners, unless you have been specifically allowed to do so in a separate agreement with Google or a Panel Partner.

3.4. You agree to follow all instructions provided by Google or its Panel Partners for the installation, maintenance, and use of Meters.

3.5. You will not engage in any activity that interferes with or disrupts the Panel or Meters (or the servers and networks that are connected to the Panel or Meters).

3.6. Unless you have been specifically permitted to do so in a separate agreement with Google or its Panel Partners, you will not reproduce, duplicate, copy, sell, trade, or resell any Panel materials or Meters.

3.7. The Meters that you use may automatically download and/or install updates from time to time. Upon request, you agree to consent to all such updates as soon as practicable.

3.8. Only Panelists (or their minor children over age 13) may use Meters. Panelists must notify guests or other non-panelists of the presence of Meters and instruct them to pause metering (e.g., use "Guest" mode) before using a metered device.

3.9. Children under age 13 are not permitted to use Meters (unless the device is in "Guest Mode" or a similar non-metering state). You will make best efforts either to prevent children under 13 from using metered devices or to ensure they are using such devices in a non-metered state.

3.10. If your device has mobile tethering capability (e.g., a WiFi "hot spot"), you will make best efforts to prevent non-panelists from being metered without their knowledge or consent. (For example, you will enable password protection in your tethering settings and will not share your password with non-panelists.)

4. Your Passwords and Account Security

4.1. You are responsible for maintaining the confidentiality of passwords associated with any account you use to participate in the Panel. You must not share your Panel, Meter, or Google login credentials with others. You must not allow unauthorized persons to use metered devices (unless they are logged in as "Guests" or a similar non-metering state).

4.2. If you become aware of any unauthorized use of your password or of your account, you agree to notify Google and/or the Panel Partner immediately. Applicable contact information and instructions will be provided to you as part of your participation in the Panel.

5. Content Accessed or Uploaded in Connection with the Panel

5.1. Google is not responsible for (a) any content you may access from websites or applications that are not owned or operated by Google, or otherwise provided by companies or persons other than Google; or (b) content that you submit, post, or display on or through the Meters ("Your Content").

5.2. You are responsible for Your Content, including by complying with applicable content policies, community guidelines, and/or terms and conditions required by the site upon which you are submitting, posting, or displaying the content. You hereby license Your Content to Google and its Panel Partners for the limited purpose of performing the required technical steps to provide the Meters to Panelists and to operate the Panel. Other than this limited license, Google and its Panel Partners obtain no right, title or interest from you (or your licensors) to Your Content, and you are responsible for protecting and enforcing those rights (Google has no obligation to do so on your behalf).

6. Proprietary Rights

6.1. Google (or Google's licensors) own all legal rights, title, and interest in and to the Panel, including any intellectual property rights in the Panel (whether those rights happen to be registered or not, and wherever in the world those rights may exist).

6.2. You will not remove, obscure, or alter any proprietary rights notices (including copyright and trademark notices) that may be affixed to or contained within the Meters or other Panel materials.

6.3. Unless you have been expressly authorized to do so in writing by Google or its Panel Partners, you will not use any trademark, service mark, trade name, or logo of any company or organization in a way that is likely or intended to cause confusion about the owner or authorized user of such marks, names, or logos.

7. License from Google

7.1. Subject to these Terms, Google gives you a limited, personal, revocable, worldwide, royalty-free, non-assignable, non-sublicensable, and non-exclusive license (to the extent of its rights) to use the Meters for the sole purpose of enabling you to participate in the Panel.

7.2. You may not (and you may not permit anyone else to) copy, modify, create a derivative work of, reverse engineer, decompile, or otherwise attempt to extract the source code of the Meters or any part thereof, unless this is expressly permitted or required by law, or unless you have been specifically told that you may do so by Google or its Panel Partners in writing.

8. Ending your Participation in the Panel

8.1. These Terms are in force until terminated by either you or Google as set forth below.

8.2. If you want to terminate your participation in the Panel, you may do so by (a) notifying Google and/or Google's Panel Partner in writing, and (b) if applicable, closing all accounts used exclusively in connection with your participation in the Panel; or (c) as otherwise specified by Google. Applicable contact information and instructions will be provided to you as part of your participation in the Panel.

8.3. Google may terminate your participation in the Panel, and the Terms that govern your participation, for any reason and at any time, with notice as set forth in Section 2.3 above. One of the reasons Google may terminate your participation in the Panel is if the Meters are unable to collect sufficient data.

8.4. Upon termination or expiration of these Terms, you will return to Google all hardware and software you received from Google or its Panel Partners in connection with the Panel, or otherwise dispose of the hardware and software in the manner Google or its Panel Partners specifies (including, for example, uninstalling downloadable software).

8.5. Upon termination, you will have sixty (60) days to redeem any Incentives. If your participation in the Panel was terminated for cause (e.g., because you violated these Terms), you forfeit your right to redeem any Incentives previously accrued.

8.6. Sections 1, 2.3, 2.7, 3.2-3.6, 6.2, 6.3, 7.2, 8-10, and 12 will survive any termination of these Terms.

9. EXCLUSION OF WARRANTIES

9.1. OTHER THAN AS EXPRESSLY SET OUT IN THESE TERMS, NEITHER GOOGLE NOR ITS SUPPLIERS, DISTRIBUTORS, OR PANEL PARTNERS, MAKES ANY SPECIFIC PROMISES ABOUT THE PANEL. FOR EXAMPLE, WE DON'T MAKE ANY COMMITMENTS ABOUT THE SPECIFIC FUNCTIONS OF THE METERS, OR THEIR RELIABILITY OR AVAILABILITY. WE PROVIDE THE PANELS AND RELATED MATERIALS "AS IS."

9.2. SOME JURISDICTIONS PROVIDE FOR CERTAIN WARRANTIES, LIKE THE IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. TO THE EXTENT PERMITTED BY LAW, WE EXCLUDE ALL WARRANTIES.

9.3. YOU EXPRESSLY UNDERSTAND AND AGREE THAT YOUR PARTICIPATION IN THE PANEL IS AT YOUR SOLE RISK AND THAT THE PANEL AND METERS ARE PROVIDED "AS IS" AND "AS AVAILABLE."

10. LIMITATION OF LIABILITY

10.1. WHEN PERMITTED BY LAW, GOOGLE, AND GOOGLE'S SUPPLIERS, DISTRIBUTORS, AND PANEL PARTNERS, WILL NOT BE RESPONSIBLE FOR LOST PROFITS, REVENUES, OR DATA, FINANCIAL LOSSES OR INDIRECT, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES.

10.2. TO THE EXTENT PERMITTED BY LAW, THE TOTAL LIABILITY OF GOOGLE, AND ITS SUPPLIERS, DISTRIBUTORS, AND PANEL PARTNERS, FOR ANY CLAIMS UNDER THESE TERMS, INCLUDING FOR ANY IMPLIED WARRANTIES, IS LIMITED TO THE AMOUNT PAID OR PAYABLE BY GOOGLE TO YOU FOR YOUR PARTICIPATION IN THE PANEL.

10.3. IN ALL CASES, GOOGLE, AND ITS SUPPLIERS, DISTRIBUTORS, AND PANEL PARTNERS, WILL NOT BE LIABLE FOR ANY LOSS OR DAMAGE THAT IS NOT REASONABLY FORESEEABLE.

11. Express Consent to Certain Settings and the Combination of Non-Personally- Identifiable Information and Personal Information

11.1. During your participation in the Panel, you agree not to: (i) opt out of interest-based advertising, remarketing, or other forms of online behavioral advertising, from any browser, application, or device that is connected to a Meter; (ii) employ "do not track" or related features on any browser, application, or device that is connected to a Meter; (iii) employ ad blocking or ad injecting features on any browser, application, or device that is connected to a Meter; or (iv) turn off location reporting services, location history services, or other location-related features on any device that is connected to a Meter. If we detect such activity, we may prompt you to change your settings. Failure to change your settings upon request may be grounds for termination pursuant to Section 8 above.

11.2. Both during and after your participation in the Panel, you agree that Google may combine non-personally-identifiable information with your personal data, including the combination of Google's anonymous advertising cookies (e.g., the Doubleclick cookie) with your personal data.

12. General Legal Terms

12.1. Sometimes when you participate in the Panel you may (as a result of, or through your participation in the Panel) use a service or product, or download a piece of software, that is provided by another person or company. Your use of these other services, products and software may be subject to separate terms between you and the company or person concerned. If so, these Terms do not affect your legal relationship with these other companies or individuals.

12.2. You agree that you are solely responsible for (and that Google and its suppliers, distributors and Panel Partners have no responsibility to you or to any third party for) any breach of your obligations under these Terms and for the consequences (including any loss or damage which Google may suffer) of any such breach.

12.3. These Terms constitute the whole legal agreement between you and Google and govern your participation in the Panel (but excluding any services that Google may provide to you under a separate written agreement), and completely replace any prior agreements between you and Google in relation to the Panel.

12.4. Neither party will be treated as having waived any rights by not exercising (or delaying the exercise of) any rights under these Terms.

12.5. If any term (or part of a term) of these Terms is invalid, illegal, or unenforceable, the rest of the Terms will remain in effect.

12.6. Each member of the group of companies of which Google is the parent will be third-party beneficiaries to these Terms and those other companies will be entitled to directly enforce, and rely upon, any provision of these Terms that confers a benefit on (or rights in favor of) them. Other than this, no other person or company will be third-party beneficiaries to the Terms unless otherwise agreed in writing.

12.7. These Terms do not confer any benefits on any third party unless they expressly state that they do.

12.8. ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE PANEL WILL BE GOVERNED BY CALIFORNIA LAW, EXCLUDING CALIFORNIA'S CONFLICT OF LAWS RULES, AND WILL BE LITIGATED EXCLUSIVELY IN THE FEDERAL OR STATE COURTS OF SANTA CLARA COUNTY, CALIFORNIA, USA. THE PARTIES CONSENT TO PERSONAL JURISDICTION IN THOSE COURTS.