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- window.dataLayer = window.dataLayer || [];
- window.dataLayer.push({
- event: 'GA4_purchase', // name of the event. In this case, it always must be purchase
- ecommerce: {
- currency: 'USD',
- value: 49.00, // order total (price of all products + shipping). If you want, it can be only price of all products
- tax: 3.00, // tax
- shipping: 5.00, // shipping costs
- transaction_id: 'abc123', // transaction id
- coupon: 'ENDOFSUMMER', // if coupon was applied to the order, include it here
- items: [{ // an array with all products
- item_name: 'Ground Criollo Beef', // insert an actual product name
- item_id: 'product1', // insert an actual product ID
- price: 25.99, // insert an actual product price. Number or a string. Don't include currency code
- item_brand: 'brand A', // insert an actual product brand
- item_category: 'Criollo Beef', // insert an actual product top-level category
- quantity: '1', // product quantity
- item_coupon: 'SUMMER20' // if a coupon was applied not to the entire order but to one product, use item_coupon
- },{
- item_name: 'Tenderloin Filet',
- item_id: 'product2',
- price: 15.99,
- item_brand: 'Brand B',
- item_category: 'Premium Steaks',
- quantity: '1'
- }]
- }
- });
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