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- What a weekend Verve had on the 12th May! Hula Hoops and Basketball Ireland launched Ireland's first 3x3 Basketball Championship Tournament #HulaHoops3x3 in Dundrum Town Centre. 3x3 Basketball is the newest format of basketball, it’s more intense than a full 5 player game and a lot quicker - 'twice the pace but half the space' is a great way to describe it.
- To educate people about the game and how it’s played we enlisted the help of Love/Hate star Peter Coonan and created a series of four short social stings. The videos were released as part of our social media calendar we created specifically for the event which consisted of three key elements - pre event amplification, live event social stories and postings and a post event wrap up video.
- Verve also designed and created a bespoke court complete with overhead canopy and tiered seating. Our specially constructed court was really eye catching and the atmosphere couldn't help but draw you over to the action.
- The event was a huge success resulting in:
- People Directly Engaged: 9000
- Basketball Ireland Youtube Live Views: 16000
- Hula Hoops Ireland Social Channels Engagement: 25000
- Hula Hoops Ireland Facebook Reach: 300,000
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