Social Signals Indexation

Social Signals Indexation
Do the social signals need to be indexed in order to be counted and provide value?
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Below is an example: The image is built for and renders perfect on my desktop setup.

6 Tips to Improve Your PPC Landing Page Experience (& Quality Score)

On my Pixel 3, it’s a different story. The callouts, value propositions, and branding are all pushed far below the fold.

The escape hatch (see: point 6) has vanished. The privacy policy is invisible. Most of what made the desktop page great no longer show.

Travel Perk Mobile Landing Page

If you want to benefit your users, you need to test like your users.

3. Optimize for Customers, Not Conversions

Yes, you read right. Do not optimize for conversion rate.

This may seem a bit contrarian, but whatever. It’s my post, I do what I want.

Optimizing for front end conversion rate is dangerous.

Consider the following:

You cut landing page form fields to only ask for name, email address, and phone number. Your conversion rate doubles (yay!) which means you beat your CPA goal.

Your boss or gives you more money to get more leads at these conversion rates. The business team hires more salespeople to handle the volume.

Turns out these new conversions were junk. By removing the form fields, you encouraged everyone to convert without prequalifying them. Your boss is now mad, and you are now sad.

This is too common in landing page testing. Advertisers check the success of a test in a vacuum.

Instead, look at downstream metrics when conducting a test to make sure it’s a net positive for the business.

From a user perspective, it’s a net positive as well – it saves them time and gets the right people to your business.

4. Be a Minimalist

That’s right, everybody – Marie Kondo making an appearance! Cut everything from your landing pages that do not spark joy for the user.

However, you have to start somewhere.

Make sure you have a way to ensure that the work that is being put into keyword research and optimization matters.

By knowing end goals, creating topics, and validating the keywords we’re choosing, we can put forth our best effort initially.

From there, the ongoing monitoring and validation doesn’t end.

We have to cycle through the principals to ensure that we did pick the right terms and that we continue to refine our campaigns and efforts with a focus on quality and performance.
5 Demand Generation Tactics That Work in PPC
Smart recommendations to make Google Ads profitable
Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them.

Not every prospective customer is ready to buy right away. Most don’t want to talk to a salesperson the instant they visit your site.

However, they may be willing to give you their contact information in exchange for a resource you provide to them.

As competition for bottom of funnel attention grows, the importance of reaching people early in the consideration stage increases.

Marketers need to think of people in all stages of consideration, speaking to those who might not be pulling out their pocketbooks instantly but are seriously researching.

What follows are five demand generation tactics you can promote via PPC campaigns to get users interested enough in your services to enter the marketing funnel.

1. Newsletter Signup

Email remains a powerful tool for directly reaching prospects. According to Hubspot, 86% of professionals prefer email for business communication.

When a user knowingly signs up for a newsletter, they are indicating an interest in your service and a desire to hear from your brand.

Signing up for a newsletter also requires less commitment than requesting a demo or talking to sales.

You’re likely to attract more people who aren’t yet ready to buy and wouldn’t otherwise have contacted you, but may be potential customers later on.

Social ads reaching people at the top of the funnel can help to capture those who may be eligible prospects down the line.

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