So mate the second article is for The Freedom People - you're familiar with these guys right?

We need to maintain our momentum. Publish-ready article in the first go.

You'll find my short note. It has the my thinking on how I think we should approach this.

You're free of course to suggest a more refined approach. Suggest the most appropriate reference article to benchmark the piece.

Our goal, at the end, is to have a publish-ready article that matches our high standards while meeting client direction and expectations in one go.

The guide you'll get is only the sections of the full guide from the client I think relates closely to the direction provided.

Handing off now. You've got this one mate.

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Note:

"The Freedom People

direction: Non Statutory Trust Benefits for Private Asset Holders

My thinking: Client provided direction (see above and guide). Guide compared statutory and non statutory trusts. But since direction focuse on non statutory trust benefits... We'll only build the article using details from the relevant section of the guide.

It (direction) also has a specific target audience in mind. we'll do well to match that.

Possible framing: new guide from The Freedom People...

Why should people care?
Who is this for?
What data points is needed to strengthen the points?"