Controller code
       --------------------


       //get Price Book List
                $scope.priceBookList = [];
                PricingService.getPriceBookList()
                .success(function (result) {
                    console.log(result);
                    for(i = 0; i < result.length; i++){
                        if(result[i].effectiveFromDate){

                            var OPBLEFD = new Date(result[i].effectiveFromDate);
                            result[i].effectiveFromDate = getDateFormat(OPBLEFD);
                        }
                        if (result[i].effectiveToDate) {
                            var OPBLETD = new Date(result[i].effectiveToDate);
                            result[i].effectiveToDate = getDateFormat(OPBLETD);
                        }
                        if (result[i].lastModified) {
                            var OPBLLM= new Date(result[i].lastModified);
                            result[i].lastModified = getDateFormat(OPBLLM);
                        }
                    }
                    $scope.priceBookList = result
                }).
                error(function (error) {
                    $scope.status = 'Unable to Show List: ' + error.message;
        });