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- University of Phoenix MKT 411 Green Marketing Study Guides and Answers
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- DESCRIPTION FOR THIS STUDY GUIDE:
- University of Phoenix
- MKT 411 Green Marketing Study Guides and Answers
- This course applies the principles of sustainability and the philosophy of being environmentally green to the area of marketing. Special emphasis is placed on sustainable product design; awareness and cause marketing; public relations and green-washing; and emerging going-green marketing trends.
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