def send(self):
        self.save()
        result = None
        try:
            result = self._send().result()
            self.broadcast_date = timezone.now()
            if result:
                self.message_id = result['message_id']
            self.has_sent = True
            if self.update and self.update.mfu:
                self.message_from_user = self.update.mfu
            self.save()
        except Unauthorized:
            self.user_profile.hasBlockedBot()

        except Exception as e:

            if e.__str__() == 'Message is not modified':
                return False

            logging.error("{}".format(e), exc_info=True, extra={
                'content': self.content,
                'keyboard': self.inline_buttons,
                'channel': self.channel,
                'media': self.media,
                'update': self.update,
                'message_id': self.message_id,
            })
            self.error = e

        return result

    @mq.queuedmessage
    def _send(self):

        data = {
            'parse_mode': self.parse_mode,
        }
        if self.channel:
            data['chat_id'] = self.channel
        elif self.user_profile:
            data['chat_id'] = self.user_profile.telegram_id

        if self.reply_to_message_id:
            data['reply_to_message_id'] = self.reply_to_message_id
        if self.inline_buttons:
            data['reply_markup'] = self.build_inline_keyboard(self.inline_buttons)
        elif self.buttons:
            data['reply_markup'] = self.build_keyboard(self.buttons)
        elif not self.message_id and not self.channel:  # ReplyKeyboardMarkup are not working for message editing
            data['reply_markup'] = default_keyboard()

        res = None

        if not self.media and not self.media_file:
            data['text'] = self.content
            if self.message_id:
                data['message_id'] = self.message_id
                if self.is_new_content(self.message_id, self.content, self.inline_buttons):
                    res = self.bot.editMessageText(**data)
            else:
                res = self.bot.sendMessage(**data)
        else:
            data['caption'] = self.content[0:1024]
            media_type = self.media_type or self.media.type
            media_file = self.media_file or self.media.file
            if media_type == 'P':
                data['photo'] = media_file
                res = self.bot.sendPhoto(**data)
                data['photo'].seek(0)
            elif media_type == 'V':
                data['video'] = media_file
                res = self.bot.sendVideo(**data)
                data['video'].seek(0)
            elif media_type == 'A':
                data['audio'] = media_file
                res = self.bot.sendAudio(**data)
                data['audio'].seek(0)
            elif media_type == 'G':
                data['animation'] = media_file
                res = self.bot.sendAnimation(**data)
                data['animation'].seek(0)

        return res