Both Tinder and Bumble joined partnerships with different brands for this years Valentine’s Day.
Bumble, the well known dating app that gives the female of the species the first move when it comes to choosing a potential suitor online ran a Shazam Takeover in the UK and Germany. Shazam was changed from its ever recognisable blue colour to yellow for the day and encouraged users to create new connections, find dates, make friends, and grow their network via the dating app itself. Much like when Shazam can’t locate a song, users saw a screen saying “Shazam couldn’t find a match, but we can”. Bumble invited users to their platform to help them find a match in the style that most millennial's have become accustomed to.