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What will happen if 302 old website to new domain

Feb 21st, 2020
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  1. What will happen if 302 old website to new domain
  2. I am planning to redirect my my old website to new domain, And I am curious what possible benefits/disadvantage can led to this. Also some of my articles are ranking which makes me confuse that if i redirect them separately(following the content) or should I redirect the whole domain.
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  14.  
  15. Edit: I mean 301 redirection
  16. I may recommend going 1 by 1 with the redirects
  17. Some users say that they don't feel any advantages, but long time ago, Google stated that this was the exact way to go to avoid issues
  18.  
  19. Depending on the number of page, minimum I may do this with the top 5-10% visited pages, and the rest, a wildcard to the home.
  20. Also you can use some wildcards for categories on redirection.
  21.  
  22. Just check the Regex syntaxis
  23. https://kb.yoast.com/kb/what-are-regex-redirects/
  24. I agree with re-directing 1 to 1 or every page individually. You might have an initial traffic loss but this helps to minimize that by giving the viewer what they want and taking them to the correct page. For larger sites just do the most important pages.
  25.  
  26. Only Google can set auction time bids that take the specific query into account.
  27.  
  28. As close variants will soon allow Google to show ads for more unique queries, your best bet for not overpaying for the additional traffic is to use Smart Bidding and let Google lower bids where needed.
  29.  
  30. 2. Disable Last-Click Attribution to Let Good Close Variants Thrive
  31.  
  32. When automating bids, for instance with a target CPA bid strategy from Google, the results can only be as good as the data you feed into it.
  33.  
  34. There are two aspects to providing good data to Google’s machine learning system:
  35.  
  36. Advertisers must track conversions correctly. So if phone calls are important, make sure you’re using a phone tracking system that can pass data back into Google using the common gclid parameter.
  37. The right attribution model must be chosen and it’s most likely not last-click attribution (LCA) that will produce the best results. In fact, LCA may be detrimental to your performance because it will prevent your ads from showing for earlier touchpoints a consumer has in their journey looking for what you offer.
  38. The performance of different close variants is monitored by Google to help it set the right bids to meet your targets.
  39.  
  40. And just like with regular keywords, if you tell Google that only the last interaction before a conversion matters (LCA), then it will start to reduce bids for close variants that contributed in earlier stages of the journey but are usually not the final interaction before a conversion.
  41.  
  42. Just as with keywords, using LCA means that valuable close variants may see their bids reduced to the point where Google decides to stop showing your ad.
  43.  
  44. The Bottom Line
  45.  
  46. Any automated system, whether it manages bids or finds negative keywords, can only be as good as the data you provide.
  47.  
  48. By measuring conversions correctly and assigning value to every step of the consumer journey can these automations help your ad show more for really great close variants, and reduce your exposure to close variants that don’t do much to help your bottom line.
  49.  
  50. 3. Use Automation Layering to Monitor Close Variants
  51.  
  52. The final piece to get into place to get ready for the changes to close variants is to set up monitoring systems.
  53.  
  54. You’re probably already monitoring search terms performance to find ideas for negative keywords, or to add high performing search terms as their own keywords with their own ad to boost their Quality Score and reduce their cost.
  55.  
  56. But it may be interesting to monitor not just search terms but close variants specifically. Especially if you have a curious manager or clients who are always asking how the latest changes from Google are impacting their performance.
  57.  
  58. Luckily the task of monitoring Google doesn’t need to be manual.
  59.  
  60. In fact, it’s a prime example of what I call automation layering, a process whereby you create an automation to monitor the automation from the ad engine.
  61.  
  62. As reported previously on Search Engine Journal, you can build a report in Google Ads or use a script to build a table that shows the keyword and its close variant right next to it.
  63.  
  64. Just like it worked when exact match got “same-meaning close variants”, it will work when this change comes to phrase and modified broad match keywords.
  65.  
  66. But you can take this a step further and use a Google Ads script to automatically add negative keywords for close variants that are straying too far from the underlying keyword or that simply have awful performance compared to the underlying keyword.
  67.  
  68. As another year draws to a close, at agencies, we prep ourselves for the influx of RFPs (Requests for Proposal).
  69.  
  70. Tis’ the season of trying to manage usual day-to-day tasks while attempting to scope a hoard of opportunities.
  71.  
  72. Don’t get me wrong. I never want to turn down an opportunity, but then again, this time of year can make one want to pull their hair out.
  73.  
  74. So how do we survive this time of year as we profess how prospects can reach SEO and PPC success?
  75.  
  76. It can be quite a struggle to identify prospect needs and opportunities without devoting a lot of time – and you’re seemingly giving a lengthy audit away for free.
  77.  
  78. To help save time here, I have found that creating a process can make your review commitment more manageable.
  79.  
  80. Understanding the Opportunity
  81.  
  82. We have to consider that RFP submissions usually fall into three audiences.
  83.  
  84. Before you respond to an RFP, you will have to understand how you can help the prospect succeed and how much effort it will take.
  85.  
  86. We are looking for the opportunity and the ability.
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