Remove Rows Based on Cell Values

// Deleting Rows Based on Cell Values

//GLOBALS

var SS = SpreadsheetApp.openById("1MGh6Mrod7T21ORrmaTOTWvjgi_6XhPv-ecUyL_MdoxE");
var SHEET = SS.getSheetByName("cache");
var RANGE = SHEET.getDataRange();


var DELETE_VAL = "NO";
var COL_TO_SEARCH = 11; //Zero is first

function main() {

  var startTime = new Date().getTime();

  var deleteSelectedRows = removeThenSetNewVals();

  var runTime = (new Date().getTime() - startTime)/1000;
  Logger.log("Runtime is: "+runTime + " seconds");
};

function removeNonMembers(){

  var rangeVals = RANGE.getValues();

  var newRangeVals = [];

  for(var i = 0; i < rangeVals.length; i++){
    if(rangeVals[i][COL_TO_SEARCH] != DELETE_VAL){

      newRangeVals.push(rangeVals[i]);
    };
  };

  RANGE.clearContent();

  var newRange = SHEET.getRange(1,1,newRangeVals.length, newRangeVals[0].length);
  newRange.setValues(newRangeVals);
};