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▷ xidel -e '//p' https://searchengineland.com/un-ruin-internet-ultimate-guide-seo-434764 | summarize -m starling-lm:7b

**** Retrieving (GET): https://searchengineland.com/un-ruin-internet-ultimate-guide-seo-434764 ****
**** Processing: https://searchengineland.com/un-ruin-internet-ultimate-guide-seo-434764 ****

In recent years, SEO has undergone significant changes as search engines like Google continue to update their algorithms to prioritize user experience and high-quality content. Here are some key points on how SEO has evolved:

1. Focus on User Experience: SEO practices have shifted towards optimizing for users rather than search engines. This includes creating valuable, informative, and engaging content that meets the needs of the target audience. Search engines like Google prioritize websites that provide a positive user experience, including easy navigation, fast load times, and mobile-friendliness.

2. Content Quality: High-quality, unique content is now more important than ever. Duplicate or thin content has become less effective in ranking on search engine results pages (SERPs). Search engines reward websites that produce authoritative, well-researched, and original content written by subject matter experts.

3. EAT Principle: Google's algorithms now consider Expertise, Authoritativeness, and Trustworthiness (EAT) when ranking content. This means that the credibility of the author or website is becoming increasingly important in SEO. Websites with established expertise and trustworthiness are more likely to rank higher on SERPs.

4. Voice Search Optimization: With the growing popularity of voice assistants like Siri, Alexa, and Google Assistant, optimizing for voice search has become essential. This includes using conversational language, long-tail keywords, and answering common questions in your content to improve your chances of ranking higher in voice search results.

5. Mobile-First Indexing: Search engines have shifted towards mobile-first indexing, which means that they predominantly use the mobile version of a website's content for ranking and indexing purposes. This underscores the importance of having a responsive design and optimizing for mobile users.

6. Technical SEO: Techniques like improving site speed, implementing structured data markup, and ensuring secure connections (HTTPS) have become crucial components of modern SEO strategies. These elements contribute to a better user experience and help search engines understand the content and context of your website.

7. Machine Learning and AI: Machine learning algorithms are increasingly used in SEO, with tools like Google's RankBrain analyzing and understanding user intent. SEO professionals need to adapt their strategies to account for these advancements and stay ahead of the curve.

In summary, SEO has evolved from focusing on manipulative tactics to prioritizing high-quality content, user experience, and technical optimization that meets the needs of both users and search engines. By embracing these changes and adapting your SEO strategy accordingly, you can improve your website's visibility and ranking on SERPs.```