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Doc source : L'histoire de ces publicités cultes

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Dec 18th, 2023
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  1. Chanel N°5 le film :
  2. https://www.guinnessworldrecords.com/world-records/most-expensive-advertisement-(commercial)-on-television https://www.theguardian.com/media/2004/oct/15/advertising.uknews
  3. https://www.businessinsider.com/most-expensive-commercials-2011-6?r=US&IR=T
  4. https://www.smh.com.au/entertainment/movies/every-second-counts-in-42m-three-minute-film-20041123-gdk61e.html
  5. https://www.theguardian.com/business/2004/nov/11/media.advertising /
  6.  
  7.  
  8. Sur Domino’s :
  9. https://ir.dominos.com/static-files/a32d0382-5594-481a-bd04-243c77994dea
  10. https://s2.q4cdn.com/890585342/files/doc_financials/2021/ar/2021-annual-report.pdf
  11. https://www.nbcnews.com/id/wbna35676360
  12. https://www.businessinsider.com/dominos-social-media-2011-7?r=US&IR=T
  13. https://www.cbsnews.com/news/dominos-new-recipe-only-50-years-overdue/
  14. https://web.archive.org/web/20140524072101/http://usatoday30.usatoday.com/money/industries/food/2010-05-05-dominos05_ST_N.htm
  15.  
  16. Volkswagen :
  17.  
  18. https://medium.com/theagency/the-ad-that-changed-advertising-18291a67488c
  19. https://www.madx.digital/learn/lemon-volkswagen-ad
  20. https://www.rgcms.edu.in/wp-content/uploads/2021/09/A-Case-study-on-BMW-Think-small.pdf
  21. https://en.wikipedia.org/wiki/Volkswagen_advertising
  22. https://en.wikipedia.org/wiki/Think_Small
  23. https://adage.com/article/special-report-the-advertising-century/ad-age-advertising-century-top-100-advertising-campaigns/140150
  24. https://www.lesechos.fr/2011/08/et-volkswagen-conquit-lamerique-1090809
  25.  
  26. Old spice :
  27. https://bettermarketing.pub/the-campaign-that-saved-old-spice-d925bed9aee8
  28. https://en.wikipedia.org/wiki/The_Man_Your_Man_Could_Smell_Like / https://web.archive.org/web/20060127203659/http://www.businessweek.com/magazine/content/04_44/b3906116.htm
  29. https://www.statista.com/statistics/194809/leading-us-deodorant-brands-in-2013-based-on-sales/
  30.  
  31.  
  32. Marlboro :
  33. https://tobaccocontrol.bmj.com/content/7/2/129.full
  34. https://seamus.npr.org/programs/morning/features/patc/marlboroman/index.html
  35. https://en.wikipedia.org/wiki/Leo_Burnett
  36. https://www.theatlantic.com/business/archive/2015/02/the-real-marlboro-man/385447/
  37. https://www.lesechos.fr/2016/08/marlboro-man-ou-la-publicite-selon-leo-burnett-1112142
  38. https://www.chicagotribune.com/news/ct-xpm-1997-06-27-9706270121-story.html
  39.  
  40. De beers :
  41. https://www.journals.uchicago.edu/doi/10.2307/3210280
  42. https://htschool.hindustantimes.com/editorsdesk/knowledge-vine/india-the-first-country-to-mine-diamonds
  43. https://www.jstor.org/stable/44147002?typeAccessWorkflow=login
  44. https://www.harappa.com/sites/default/files/pdf/Kenoyer1992_A%20new%20look%20at%20stone%20drills%20of%20the%20Indus%20Valley%20T.pdf
  45. https://www.academia.edu/38078404
  46. https://archive.org/details/diamondminesofso01willrich/page/n15/mode/2up?view=theater
  47. https://www.britannica.com/place/Kimberley-South-Africa
  48. https://www.kimberley.co.za/places/kimberley/free/the-big-hole-kimberley-mine-museum/
  49. https://www.theatlantic.com/family/archive/2021/01/diamonds-arent-special-and-neither-is-your-love/617859/
  50. https://www.atlasobscura.com/places/big-hole-and-open-mine-museum
  51. https://web.archive.org/web/20190426221656/https://www.theatlantic.com/magazine/archive/1982/02/have-you-ever-tried-to-sell-a-diamond/304575/
  52. https://web.archive.org/web/20180312215145/https://www.theatlantic.com/international/archive/2015/02/how-an-ad-campaign-invented-the-diamond-engagement-ring/385376/
  53. https://www0.gsb.columbia.edu/mygsb/faculty/research/pubfiles/107/Global_Diamond_Industry.pdf
  54. https://medium.com/illumination-curated/diamonds-are-forever-the-greatest-marketing-campaign-ever-220af27f6c52
  55. https://www.britannica.com/topic/De-Beers-SA
  56. https://www.diamondportfolio.com.au/investor-centre/market-information/de-beers-monopoly-broken/
  57. https://are.berkeley.edu/~sberto/DeBeersDiamondIndustry.pdf
  58.  
  59.  
  60.  
  61. Affiche de propagande :
  62. https://web.archive.org/web/20150519205047/https://books.google.com/books?id=CZAeAQAAMAAJ&pg=PA274#v=snippet&q=Idea%20is%20stolen&f=false
  63. https://time.com/4725856/uncle-sam-poster-history/
  64. https://en.wikipedia.org/wiki/James_Montgomery_Flagg
  65. https://books.google.fr/books?id=WAgNAQAAIAAJ&pg=PA122&redir_esc=y#v=onepage&q&f=false
  66. https://en.wikipedia.org/wiki/Lord_Kitchener_Wants_You
  67. https://web.archive.org/web/20131204123646/http://www.telegraph.co.uk/history/world-war-one/10218932/Your-Country-Needs-You-The-myth-about-the-First-World-War-poster-that-never-existed.html
  68. https://www.bbc.com/news/magazine-28642846
  69. https://americanhistory.si.edu/blog/2013/09/uncle-sam-the-man-and-the-meme-the-origins-of-uncle-sam.html
  70. https://belfastchildis.com/2016/06/28/lord-kitcheners-call-of-duty-1914-your-country-needs-you/
  71. https://journals.sagepub.com/doi/10.1177/1750635219828774
  72. https://drum.lib.umd.edu/items/6fa04714-5819-4f26-b46d-640658c371c1https://www.loc.gov/rr/program/journey/rosie-transcript.html
  73. http://blogs.shu.edu/americanhistory/project/we-can-do-it/
  74.  
  75.  
  76. Nike :
  77. http://www.clarkprosecutor.org/html/death/US/gilmore001.htm
  78. https://www.newspapers.com/article/7767494/
  79. https://www.businessinsider.com/nike-just-do-it-inspired-utah-killer-gary-gilmore-2019-7?r=US&IR=T
  80. https://www.npr.org/2022/10/06/1127032721/nike-just-do-it-slogan-success-dan-wieden-kennedy-dies
  81. https://www.nytimes.com/2009/08/20/business/media/20adco.html
  82.  
  83.  
  84. L’oréal :
  85. https://www.lemonde.fr/m-styles/article/2011/12/02/un-slogan-bien-enracine_1611644_4497319.html
  86. https://www.vogue.co.uk/beauty/article/loreal-paris-because-youre-worth-it /
  87. https://www.youtube.com/watch?v=j6DHRFuCEwA /
  88.  
  89. Nespresso :
  90. https://www.adweek.com/creativity/george-clooney-finally-pitching-nespresso-us-help-danny-devito-167889/
  91. https://nestle-nespresso.com/news/nespresso-launches-first-ever-tv-campaign-in-us
  92. https://www.lsa-conso.fr/aux-etats-unis-penelope-cruz-eclipse-george-clooney-pour-nespresso,135694
  93.  
  94. Sega :
  95. https://www.sega-16.com/2006/08/marketing-the-genesis-segas-advertising-1989-1996/
  96. https://en.wikipedia.org/wiki/Sega_Genesis#North_American_sales_and_marketing
  97. https://fr.wikipedia.org/wiki/Ma%C3%AEtre_Sega
  98. https://www.strategies.fr/etudes-tendances/tendances/231349W/sega-c-etait-plus-fort-que-toi-.html
  99. https://archive.org/details/ultimatehistoryo0000kent/page/n627/mode/2up
  100. https://www.ign.com/articles/2009/04/21/ign-presents-the-history-of-sega?page=4
  101.  
  102. Rivalités :
  103.  
  104. https://www.thesun.co.uk/money/10610772/burger-king-mcdonalds-whopper-big-mac/
  105. https://eu.usatoday.com/story/money/food/2020/02/19/burger-king-moldy-whopper-campaign-artificial-preservatives/4798987002/
  106. https://www.cbc.ca/radio/undertheinfluence/burger-king-found-a-way-to-offer-whoppers-at-mcdonald-s-1.6490695
  107. https://www.youtube.com/watch?v=CDhC6LsAJgM
  108. https://www.youtube.com/watch?v=NLAInm6kEhs
  109. https://digitalsynopsis.com/advertising/burger-king-never-trust-a-clown-mcdonalds/
  110. https://www.youtube.com/watch?v=c-94UnyM6Y4&
  111. https://www.youtube.com/watch?v=rLwvaQDSpBc
  112. https://edition.cnn.com/2023/04/22/business/burger-king-whopper/index.html
  113. https://www.marketingdive.com/news/mcdonalds-burger-king-brand-rivalry-burger-wars/621713/ /
  114. https://idioms.thefreedictionary.com/Where%27s+the+beef%3F
  115. https://web.archive.org/web/20160701104109/https://adage.com/article/print-edition/execution-idea-outweighs-idea/304657
  116. https://www.nytimes.com/1987/08/12/obituaries/clara-peller-the-actress-in-where-s-the-beef-tv-ad.html
  117. https://www.retaildive.com/news/reebok-was-meant-to-be-a-nike-killer-how-the-brand-lost-its-no-1-spot-adidas-sale-of-reebok/603733/
  118. https://www.wsj.com/articles/SB112304841978003570
  119. https://letslookagain.com/2017/09/running-the-show-reebok/
  120. https://www.marketingdive.com/news/sneaker-supremacy-nike-adidas-brand-rivalry/621712/
  121. https://time.com/3950205/new-coke-history-america/
  122. https://en.wikipedia.org/wiki/Pepsi_Challenge
  123. https://www.history.com/news/cola-wars-pepsi-new-coke-failure https://issuu.com/softdrinksbycountries/docs/exploring_soft_drink_consumption_patterns_a_compa
  124. https://www.businessinsider.com/how-pepsi-lost-cola-war-against-coke-2012-5?r=US&IR=T#in-1996-pepsi-had-officially-lost-the-cola-war-4
  125. https://www.marketingdive.com/news/coke-vs-pepsi-rivalry-brand-marketing-metaverse/621711/
  126. https://www.snopes.com/fact-check/new-coke-fiasco/
  127. https://www.nytimes.com/1976/07/13/archives/pepsi-extends-challenge-to-coke.html
  128.  
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