Cereal for Dinner: The Ad Campaign From Hell (SOURCES)

CEREAL ORIGINS
https://www.theguardian.com/food/2023/dec/26/breakfast-cereal-history
https://blogs.loc.gov/inside_adams/2020/02/battle-creek-diet-fake-meat/
https://www.youtube.com/watch?v=9Ffceu672c4&ab_channel=Vox
https://eatingtheroad.wordpress.com/2009/11/28/grape-nuts-cures-alcoholism/
https://www.seriouseats.com/history-of-breakfast-cereal-mascots?utm_source=chatgpt.com

CEREAL IN DECLINE
https://www.foodnavigator.com/Article/2007/09/14/cereal-growth-slows-as-challenges-continue-says-mintel/
https://www.nytimes.com/2014/09/11/business/cereals-struggle-in-us-as-tastes-and-rituals-change.html
https://finance.yahoo.com/news/cereal-sales-continued-decline-8-113000165.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAIqDoAcztlCgB658gPegxI9IyugkiIplm7OutolzST-dDDTtIwT39tRM81fFf8ZMLP04jhl0B-CU-_NlrMBz5oGjdsWGxjB14w2FgJI-bCvZq1TAyYJKSh4cpXlS9JXEgRhXf7x_VFaPA_eTqscQcvNkWzo1bddQV2BClav-1Zih

KELLOGG'S HEALTH SHENANIGANS
https://www.youtube.com/watch?v=8zOixpCsb_E&ab_channel=CNBCTelevision
https://www.preparedfoods.com/articles/128959-reducing-sugar-in-kids-cereals#:~:text=Such%20%E2%80%9Cstealth%20reduction%E2%80%9D%20got%20a,to%20do%20so%20ad%20libitum.
https://news.sky.com/story/kelloggs-promises-to-cut-sugar-in-its-childrens-cereals-by-10-12305907
https://www.foodnavigator.com/Article/2021/05/17/Kellogg-cuts-sugar-and-salt-across-Europe-and-UK-The-process-is-trial-and-error/
https://www.arkansasonline.com/news/2016/nov/22/breakfast-council-served-kellogg-201611/?f=business
https://apnews.com/general-news-b27ab323371043179d573c3286d545de
https://fortune.com/well/article/kellogg-froot-loops-artificial-dyes-protest/
https://pmc.ncbi.nlm.nih.gov/articles/PMC9052604/

KELLOGG'S SPIN-OFF BRANDS
https://www.battlecreekenquirer.com/story/news/local/2023/10/02/kellogg-co-completes-split-into-two-independent-companies/71031756007/
https://www.fooddive.com/news/kellogg-embarks-on-new-future-finalizing-split-into-two-businesses/695335/
https://www.businessinsider.com/kelloggs-is-breaking-up-business-cereal-plant-snack-2022-6
https://www.youtube.com/watch?v=yUQzOJ6FCeU&ab_channel=CNBCTelevision
https://www.youtube.com/watch?v=049XGwC3Pkg&ab_channel=NewYorkStockExchange