UK Version
ver. 11.01
WEB
………………
Trading as
On.Live
The market place for paid advice live
broadcasts computing power and many
more…
Whitepaper
Presentation
January
2018
OnLive LTD
PUBLIC VERSION - PRE ICO 2 OnLive Whitepaper 2018 ©
TABLE OF CONTENTS
General information
Introduction and description of the system
Traction / Implementation level
Roles in system
Open Market for Live Streaming services
 Decentralized Open Marketplaces
 Transcoding Services Marketplace
 Streamings Marketplace
 Other Marketplaces and Platforms
ONL Token introduction
Broadcasting - step by step
Live services - step by step
Flow of ONL Tokens
OnLive Network Security
OnLive Transcoding and Relay Nodes
OnLive Network Project Development Stages
OnLive Network version 0.1
 OnLive Network version 0.2
 OnLive Network version 0.3.
 OnLive Network version 1.0
Summary
Roadmap
Team
Market Analysis
Key dates
Token sale
ONL Token Functionality
Token crowdsale
TERM SHEET
3
3
6
6
7
7
7
8
12
13
14
16
20
24
19
19
28
29
31
36
41
42
43
44
45
25
27
17
1. COMPANY DATA
2. PROJECT SUMMARY
PUBLIC VERSION - PRE ICO 3 OnLive Whitepaper 2018 ©
The On.Live platform allows users to provide almost any service to anyone from anywhere and
become a broadcaster and earn money for presenting valuable content in various business models
(Pay Per View, Pay Per Minute, In-Stream Payments).
The main goal of the Project is to be the market leader in the live advising platform market
where the customer will always find a team of specialists and valuable content on hand to
provide easy access to their knowledge. The OnLive platform creates a large blockchain
ecosystem enabling the sale of services through live broadcasts and place for stream content live
and sell it to a wide audience at affordable prices.
Onlive is a project that brings three marketplaces into one product:Live broadcast (1: many),
Live Services (1:1, 1:8), Transcoding and Relay Node market.
We use blockchain to control transactions and settlements (tokens) and we have our own platform
for real-time communication, trading and dealings.
Live Services - The marketplace gives service providers the ability to sell their services to anyone
who needs them. It enables scheduling of live broadcasts, broadcasting in HD quality in real time,
convenient billing, chat and dedicated offers, ONL tokens payments.
This applies to many industries - Lawyers, Doctors, Weight Loss, Job seeking, Fitness,
Education, Insurance, Language Learnings, Financial advice, etc.
Live Broadcasts - enables service providers to deliver HD live broadcasts to unlimited numbers of
viewers, billing on pay-per-minute and pay-per-view models and scheduling future live broadcasts.
Our powerful B2B and B2C tech can be used on a number of verticals, including Workshops,
Practical tutorials, Sports, Conferences, TV, SVOD, Music, eLearning, Wellbeing, Charity, etc.
Transcoding and Relay Node - Thanks to decentralized marketplace of Transcoding and Relay
Nodes services, all network users have the possibility of making money by utilizing their
computing power for relay and transcoding operations. OnLive transactions protocol inducted into
livestreams opens the possibility of confirming transactions when transmitting video streams.
Network nodes perform real, useful work instead of useless computations as it usually
happens in a standard Proof of Work based blockchains.
INTRODUCTION AND DESCRIPTION OF THE SYSTEM
1. COMPANY DATA
2. PROJECT SUMMARY
OnLive Network is a live video streaming protocol supported by Blockchain technology. Thanks to
blockchain it assures full decentralization, high scalability and open market for uncensored live
media broadcasts all over the world.
Thanks to OnLive Network everyone can become a Broadcaster and earns money for presenting
valuable content in various business models: Pay Per View, Pay Per Minute, In-Stream Payments,
Advertising, Tips / Donations, Subscription Plans, etc.
OnLive solves bunch of problems from the offline world where one needs direct face-to-face
contact with a professional to get essential advice. This is often problematic and costly. Access to
this type of service should be fast, easy and the unlimited and always of the highest quality, and it
is possible thanks to OnLive Network.
In this document, we describe OnLive Network project overview and the roadmap for the future
OnLive Network development stages.
In that final version 1.0, the OnLive Network is an open, decentralized marketplace for live
broadcasts, streaming and transcoding services as well as direct 1-to-1 online consultation.
PUBLIC VERSION - PRE ICO 4 OnLive Whitepaper 2018 ©
PROFESSIONAL
CONSULTANTS
They possess knowledge
and can offer it via
the Onlive platform
PAYMENT
CUSTOMERS KNOWLEDGE
They look for solutions
to problems / professional
advice
MARKETPLACE
• TRANSCODING
• RELAY NODE
• LIVE BROADCASTS
• LIVE SERVICES
How does it work?
• The creator or service provider creates their own channel by which they can sell live services 1:1,
1:8 or they can broadcast to a wide audience 1:many in PPV, PPM, PPD, etc. and sign a smart
contract for transcoding and relay services.
• Customers pay for completed services and for access to various video live broadcasts.
1. COMPANY DATA
2. PROJECT SUMMARY
PUBLIC VERSION - PRE ICO 5 OnLive Whitepaper 2018 ©
It is an excellent way for users to quickly – and without leaving home – use the help of numerous
professionals or take part in live events taking place all over the world. Viewers will find a lot of
interesting content. It is a complementary system, where users are charged only for the actually
delivered services.
OnLive.tv is equipped with relevant tools and functionalities to satisfy the needs of both
broadcasters and viewers. Two communication paths allow for the creation of public broadcasts,
addressed to large groups of viewers, and private, one-on-one consultations. Each of these options
enables authors to monetize their activities while delivering high-quality services to users.
OnLive.TV provides a broad range of possibilities:
Anyone with access to the internet may be a user of the platform: individuals (e.g. doctors, lawyers,
teachers, consultants), companies (e.g. law firms, medical and educational centres, insurance
companies), large enterprises (e.g. TV stations, advertising networks, event companies).
The commercial success of Onlive is driven mainly by the steady growth of new Buyers and Sellers.
Other Key Performance Indicators of the business are Cost of Customer Acquisition (CAC),
Recurring Cost of Service (RCS) and Customers Lifetime Value (CLTV complete) which could be
interpreted as the discounted value per Customer.
What is the market?
The global video streaming market for live services was valued at $30.9 Billion in 2015 and is
estimated to grow at a CAGR of over 16% from 2017 to 2024 to reach $123.2 billion in 2024 and we
are going to fill in the gap in the form of live services and paid public broadcasts.
Such strong market growth is anticipated on account of the rising number of online users,
technological advancements, the development of high quality content and an increase in
subscriptions for various streaming channels.
The global digital transformation consulting market was worth around $23 billion to consultants in
2016. Currently standing at twice the size of the UK’s overall consulting industry, and five times the
size of the consulting market in China, the report from the research and analyst firm shows that the
global digital transformation market now accounts for £2.26 billion of the UK’s entire £7.31 billion
consulting market.
2. PROJECT SUMMARY
• Invested so far £395,956 —0,5M PLN — 14 507 237,00 JPY —120 009,00 CNY
•Part of the Global Entrepreneur Programme ( GEP )
• An excellent and experienced team, including top industry experts
• A database of over 50,000 of selected professionals from the UK ready for the marketing campaign.
• The beta version for Mac and Windows browsers is already complete - https://onlive.tv/ ;
• Blockchain system for stores information about all transactions made via the platform and
monitors the amount of ONL’s, settlements between users.
•An IOS app is in the process of being implemented.
• An Android app is in the process of being implemented.
• The Api Rest has been developed (communicates with all versions of cross platform interfaces).
• A system for handling and receiving public broadcasts has been developed and implemented.
• Running a real-time broadcast system for private sessions.
•A developed system for multi language versions of the platform
• A developed platform for regulations and after-sales service.
• A developed marketing strategy for the UK and US markets.
TRACTION / IMPLEMENTATION LEVEL
PUBLIC VERSION - PRE ICO 6 OnLive Whitepaper 2018 ©
ROLES IN THE SYSTEM
• Broadcaster
 Broadcaster produces and broadcasts the content to the network.
• Service Provider
 Anyone who has any skill that can sell through our system and create private offers.
• Transcoder
 Transcoder performs the job of transcoding the stream into other formats.
 Transcoder can also be a Relay Node.
• Recipient
 Recipient watches streams in a selected quality and format and buys live services and content.
• Relay Node
 Relay node transmits the stream to Recipients with or without transcoding it.
• Open Network
 Everyone can join OnLive Network and play the role they want if they met the technical
 and economic requirements.
1. COMPANY DATA
2. PROJECT SUMMARY
PUBLIC VERSION - PRE ICO 7 OnLive Whitepaper 2018 ©
OPEN MARKET FOR LIVE STREAMING SERVICES
Decentralized Open Marketplaces
OnLive includes three completely decentralized marketplaces where users can offer and buy their
services, live broadcasts or computing power directly from each other without any centralized
intermediary.
Full decentralization assured by the blockchain technology and smart contracts eliminates
unneeded intermediaries and censorship. For example, independent Broadcasters from all over
the world could set up live broadcast transmissions to Recipients globally in just a few simple steps
or a lawyer or doctor from the UK can provide advice to US citizens or any other country.
All agreements between Broadcasters, Transcoders, Relay Nodes, and Recipients are signed using
Smart Contracts.
TRANSCODING
MARKETPLACE
The Transcoding Marketplace is a place where Transcoders place their transcoding offers on the
Transcoding Services Marketplace. The offer specifies the parameters such as formats they could
transcode to and from, guaranteed capacity (simultaneous users served with a given quality),
Transcoding Initial Fee etc.
Transcoding Initial Fee has to be allocated by the Broadcaster before the streaming starts. This fee
covers Transcoder costs in case no one joins the broadcast.
Broadcasters can also place their orders for transcoding services if there are no transcoders’ offers
that meet their requirements. Transcoders could apply for the broadcasters’ orders.
The business model behind how the Transcoding Services Marketplace works is described in the
“Broadcasting process - step by step” section below.
A Transcoder can refuse to process the content that violates local law, but Broadcaster is free to
choose other Transcoder in that case.
The Transcoding Services Marketplace is a fully
decentralized, open marketplace for transcoding
services.
1. COMPANY DATA
2. PROJECT SUMMARY
PUBLIC VERSION - PRE ICO 8 OnLive Whitepaper 2018 ©
Streamings Marketplaces
Decentralized Streaming Marketplace allows Transcoders and Relay Nodes to place and accept
transmission offers.
LIVE BROADCASTS
MARKETPLACE
Live broadcasts marketplace where anyone can start a broadcast from one place to multiple
destinations simultaneously to a wide audience. This includes presentation of offers, open training
sessions, conferences, practical tutorials, workshops, as well as broadcasts of sport games, events
or even TV programmes. This is a complementary function to private sessions. The user can
broadcast live to a wide audience to encourage potential customers to switch to individual calls
later. Last but not least, broadcasters gain prestige and reinforce their expertise.
It is a perfect solution that benefits from the assistance of many specialists participating in live
events all around the world in a quick manner, from anywhere.
Anyone can buy access to any broadcast. An open market will shape the broadcasts prices and
Transcoding/Relay fees based on the supply and demand for particular broadcasts and other
services.
An open, decentralized marketplace for live
broadcasts supported by transcoders.
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What is MTAweb Directory?
So you have heard about this site or you have been to it, but you cannot
figure out what it is or what it can do. MTA web directory is the simplest
way in which one can bid on a link, or a few links if they wish to do so. The
link directory on MTA displays all of the links it currently has, and does so in
alphabetical order, which makes it much easier for someone to find
 they are looking for if it is something specific and they do not want to go
through all the other sites and links as well. It allows you to start your bid at
the bottom and slowly work your way to the top of the list. With a very low
costing starting bid of just $1, you are guaranteed to have a spot in MTA’s
successful directory list. When you would like to increase your bid to one of
the top positions, you have to know that this would be a wise decision to
make as it will not only get your link to be at a higher point in the directory
but it will also give you a chance to have your site advertised with the rest of
the top ten on the home page of the website. This means that when visitors
come to MTAweb.com, your site will be one of the first things they see. In
other words, you stand a great chance at getting a comeback to your site
sooner than you thought.
It is important that you buy links because the links are what get you the
results that you want. The popularity of the links that are listed in the MTA
directory is in fact one of the most important factors in the performance of
the search engine. Links are important and this is why you have to
purchase a link in order to bid on something and the best part is that a link
will only cost you $1, which is nothing compared to what you would pay if
you decided to do it through any other company or website.
By escalating the quantity of links to your web site, you will be able to have
your site listed much higher in all the search engine results. So when your
site is looked for on the search engine it will be very easy to come across as
it will come up as one of the first. This will bring many more people to your
web site as well as increase your Google PageRank. It will also improve on
the whole strength of your web site. Making it better, faster and more
interesting each time.
Date: 11.09.2018 at 12:00 65 min PPV 0,61 ONL
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Marry Quin in conversation with Irwin Smith
Beyond the Label: Women, Leadership and Success on Our Own Terms
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Cześć, czy zrobisz mi lekcję gry na
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max. Jakie koszty?
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Why Leadership is so complicated for
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1. COMPANY DATA
2. PROJECT SUMMARY
PUBLIC VERSION - PRE ICO 9 OnLive Whitepaper 2018 ©
The Live Services Marketplace is a place in which every service provider/creator will be able to
offer its services via online (web and mobile), video and audio broadcasts, whereas every service
consumer/viewer will be able to use it quickly by searching the offers of reliable specialists ready to
provide those services. The platform may be compared to an online market of live video services
where every consumer can find specialists, talented individuals and companies offering various
types of service such as: medical consultations, legal consultations, other professional advisory or
for instance guitar lessons, both online and mobile apps. The marketplace allows placing 1 to 1 or
1 to 8 broadcast offers. Sender and Recipient establish a connection using their preferred format
and quality without broadcast scalability issues and the need for Transcoders and Relay Nodes. It
is an effective way to provide medical consultations and online live courses with integrated and
easy to use payments.
The economy behind the Streaming Marketplace is described in the “Broadcasting process - step
by step” section below.
An open, decentralized marketplace for one-to-one
broadcasts, where users can reserve an online meeting
with a specialist of any kind or make a transactions
instantly.
LIVE SERVICES
MARKETPLACE
78.24 ONL
1. COMPANY DATA
PUBLIC VERSION - PRE ICO 10 OnLive Whitepaper 2018 ©
The platform creates a complementary system within which users pay only for the services they have
benefited from. The principles of monetisation differ depending on the model and type of service:
In the case of public broadcasts for a broad range of viewers the service provides two basic
solutions in terms of collecting fees:
“Pay Per View” (PPV) – per viewing specific content where access for the customers depends on
the entry fee, called the “ticket” enabling handing payments right in the broadcast window. In other
words, viewers pay for each program that they choose to access. This is the model followed by
iTunes. Having ONL Tokens is all you need.
OnLive offers an integrated payment system to quickly handle viewer transactions from PPV. This
is accomplished right in the video player window from an integrated paywall. The purchaser does
not have to exit the player page to complete the transaction, which might reduce conversions.
Broadband access rates are set individually by each broadcaster. For example a broadcaster could
charge 1 ONL for every access to the event.
PAY PER MINUTE
Live broadcasts where users are being charged for
every minute of a show.
A perfect choice for interactive events, lectures, etc.
PAY PER VIEW
Also known as „Access Payment” or
„Ticket” is a primary choice for sport
matches or music concerts, etc.
“Pay Per Minute” (PPM) - per each minute of the viewed content.
This option allows the customer to pay per minute, which is the actual time of the live broadcast.
For example, the customer connects with a person who needs help but he does not know how long
the actual explanation will last. The customer sets a payment per minute and he settles for the
time he spent on the conversation.
1. COMPANY DATA
PUBLIC VERSION - PRE ICO 11 OnLive Whitepaper 2018 ©
Subscription Plans
Netflix is the most common example of this model. The customer pays a regular (typically monthly)
fee, and gains buffet-style, all-you-can-eat access to a live broadcasts and library of video content
from the content creator channel. Each site user can run this option and offer access to their
content in the monthly subscription model.
The subscription model of video monetisation can be highly successful. Looking, for example, at
lucrative services like Netflix and HBO, it becomes clear that they reap major profits using it.
At OnLive, the same in-window payment system for one-time transactions can handle
subscriptions as well. Videos — either live or on-demand — can be accessible via either payment
option. For example, a language course consisting of 11 live lessons or classes with a fitness
trainer.
Tips / Donations
The platform offers also a whole range of additional ways of making profit such as offer systems
and booking systems, loyalty programs and options to receive tips or donations during broadcasts.
Users have the ability to tip during live broadcasts. This provides an additional source of income
for broadcasters. If the user is satisfied with the service he received during an individual live
session, he or she will be able to hand over the tip after completing it. Broadcasters who broadcast
live can also receive tips from their fans during the broadcast.
Advertising*
Creators will be able to make profit from advertisements thanks to the built-in system. This is the
model broadcast television utilises. Cable TV relies on a blend of subscription fees and advertising
for support. YouTube uses ad-supported viewing to pay its bills, as do countless other video
services.
For OnLive video providers, advertising can be a potentially lucrative source of income. However, it
is important to remember that attracting a large viewership is essential for advertising. When the
customer can bring in a large audience, advertising can be quite effective.
The best ad-supported programmes tailor their advertising to the audience at hand via keywords
or even custom selection. OnLive has integration with VAST standard video ad services. However,
sponsorships and direct advertising are very important. It may be more lucrative for the customer
to reach out to specific businesses in the industry to offer them the opportunity to reach a highly
specific audience.
* This functionality is designed for a centralized version. This is a separate large marketplace to
design. We will make every effort to decentralize this functionality as well.
1. COMPANY DATA
PUBLIC VERSION - PRE ICO 12 OnLive Whitepaper 2018 ©
OTHER MARKETPLACES AND PLATFORMS
The fit.fit is the best example of the use of On.Live technology. This marketplace services
nutritionists, fitness trainers and doctors who offer their services in a convenient way through the
platform. Customers can easily find a specialist in their chosen field who will prepare a dedicated
diet plan for them, develop workouts at the gym or at home or advise on medical issues.
Participants of this platform will use as a unit to settle ONL tokens and technology developed by
the onlive team. We plan to public this project a few months after ICO.
Transcoders and Relay Nodes may build their own decentralized or centralized platforms for
specific, aggregated and categorized content distribution, where they can offer broadcasts from
the OnLive Network. For example, a platform that offers online medical consultation provided only
by verified doctors. Such platforms can also provide additional services for their audience, or
simply use OnLive Network as a supplement for their main services. The onlive Team continuously
develops its technology for voice, video, communication between participants, convenient billing,
file sharing, and so on. The code already prepared can be used to build tools tailored to different
industries.
EXAMPLE - FIT.FIT - MARKETPLACE
1. COMPANY DATA
2. PROJECT SUMMARY
PUBLIC VERSION - PRE ICO 13 OnLive Whitepaper 2018 ©
ONL Token is a standard ERC20 token deployed on the Ethereum network. It has a predefined,
limited supply, is easily integrable with both decentralized and traditional exchanges.
Its total supply is equal to 100 mln units and is divisible up to 18 decimal places. No additional
tokens will be mined or minted in the future.
In the final version (OnLive Network version 1.0), ONL token is a cryptocurrency that allows instant
and costs free transactions inside the OnLive Network.
ONL tokens serve as a sole payment method inside the OnLive Network. Users use ONL
tokens for paying to the Broadcasters for the content they provide or for one-to-one online
video-services, to Transcoders for transcoding services and to Relay Nodes for broadcasts.
OnLive Network is a complete economic market. The more users join the OnLive Network the
higher ONL tokens utility is. ONL token can be also used as a value transfer mechanism between
users inside the OnLive Network and on sites that use OnLive technology and that are part of the
OnLive Network (eg fit.fit).
Content authors will be able to easily make a profit with the numerous tools provided by the
platform. Also, they will receive active system support in acquiring new customers for their
services.
Monetisation principles vary depending on the model and type of services offered.
• Individual consultations may be offered free of charge or for a fixed charge agreed between the
author and user. The rates may be negotiated on a case-to-case basis. The platform comes with a
billing and escrow system, which secures the charge for the duration of consultation. This gives the
author the confidence that the user will pay for the service, whereas the user is certain that they
will be provided with high-quality consulting.
• For public broadcasts addressed to a large audience, the site provides two basic “Pay Per View”
solutions, where access for customers is subject to an initial fee, the so-called “ticket”. There is no
time limitation for that. Also available is a “Pay Per Minute” solution, which allows for charging the
viewer for each started minute of broadcast.
The system also provides other monetization options such as: In-Stream Payments, Advertising,
Tips / Donations, Subscription Plans, etc.
ONL TOKEN INTRODUCTION
1. COMPANY DATA
2. PROJECT SUMMARY
PUBLIC VERSION - PRE ICO 14 OnLive Whitepaper 2018 ©
Broadcaster signs a contract for transcoding and relay services
An entire Transcoders’ and Broadcasters’ history and ratings are recorded on the blockchain, so
users make educated decisions when choosing their best business partners.
For example: if a top-rated Broadcaster wants to start a new broadcast, instead of choosing
Transcoders offers that include high initial transcoding fees, they could place a transcoding order
on the marketplace. Since there is a high chance that this broadcast will be very popular,
Transcoders start applying for this order. If the Broadcaster finds transcoders that have excellent
historical records and meet other criteria they sign a smart contract for transcoding services.
Both parties choose the offers they like the most. Next, they sign a smart contract for providing the
services they have agreed on.
The Broadcaster starts streaming
The Broadcaster sets a broadcast price that he wants to be paid from each Recipient watching the
transmission for a given time (for example some amount of ONL tokens per minute).
Transcoders place their transcoded streaming offers on the Streaming Marketplace. Transcoders
add their fee to the Broadcaster’s transmission price so they could cover their costs of transcoding
and assuring the given bandwidth. The higher the chance the transmission will be popular, the
higher the price at this stage may be. Both Recipients and Relay Nodes might decide to buy the
transmission directly from the Transcoder.
Relay Nodes assure transmissions scalability
When the demand for particular streaming is high, some Relay Nodes may decide to buy the
transmission from the Transcoder at a given price and list their broadcast offers on the Streaming
Marketplace with a new price that includes their relay fee. Since Relay Node scales up the network
capacity, they can offer lower prices for the broadcast, so Recipients who are connected directly to
Transcoders have an incentive to reconnect to the Relay Node and release the place for another
Relay Node who would like to connect directly to Transcoder.
BROADCASTING - STEP BY STEP
1. COMPANY DATA
PUBLIC VERSION - PRE ICO 15 OnLive Whitepaper 2018 ©
Recipients decide from whom to buy the broadcasts
Recipients can buy the broadcasts (valuable content) in the format and quality they like by
choosing offers from Transcoders and Relay Nodes. Taking into consideration aspects such as
geographical location, internet network infrastructure, various encoding formats and standards,
and demand for various qualities the open market will regulate itself.
OnLive provides a tool for testing/estimating the transmission quality that could be used by
Recipients before they pay for it.
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Maureen Chiquet vs Irwin Miller
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Maureen Chiquet, Former Global CEO of CHANEL at Live Talks Business
Forum, May 2, 2017, in conversation with Irwin Miller, Principal at Gensler
discussing her book, "Beyond the Label: Women, Leadership, and Success
on Our Own Terms" (HarperCollins). For more information on Live Talks
Business Forum and Live Talks Los Angeles, visit livetalksla.org and/or "like"
this page.
Date: 11.09.2018 at 12:00 65 min PPV 0,61 ONL
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CHAT (5)
2 minuty temu
Cześć, czy zrobisz mi lekcję gry na
ukulele? Jeden numer, 30 minut
max. Jakie koszty?
1 minutę temu
Oferta: Nauka gry na
 ukulele
Koszt: 30,00 Euro
Czas trwania: 30 minut
Data i godzina: Wybierz termin
lub zacznij teraz
Odrzuć
Offers live session
Private consultation with
Maureen Chiquet..
1 h 1,1 ONL
Women, Leadership, and Success on your
Own Terms. Maureen advice You…
więcej
Ask BOOK
Private consultation with
Irwin Miller..
35 min 0,25 ONL
Private conversation with the author of
the book, ask anything…
więcej
ASK BOOK
Nice Talk Maureen show them a power
!!!!!
@Ernest Hill
Why Leadership is so complicated for
women ?
@Billy Maxwell
Can we talk later on priv ?
@Clyde McKenzie
CHAT (5)
You post as @Jorge_Lutas (change)
Write a reply…
That was fantastic explantion thx.
@Billy Maxwell + 0,11 ONL
Message
Maureen Chiquet vs Irwin Miller
Broadcast title
Description of broadcast
Maureen Chiquet, Former Global CEO of CHANEL at Live Talks Business Forum, May 2, 2017, in
conversation with Irwin Miller, Principal at Gensler discussing her book, "Beyond the Label”
BROADCAST DATA
BROADCAST TYPE
Paid Broadcast
Broadcast is charged - depending on the settings either the initial fee is charged (PPV) or payment
after each minute (PPM)
Pay per view (PPV) 0.61 (ONL)
VIDEO SETTINGS
External software
Url: origin11.onlive.link:1935/live
ID:
KEY:
OnLive_Talks
0xFEDCBA9876543210FEDCBA9876543210
Use this data to provide video and audio using an
external software!
CHAT SETTINGS
Only broadcaster Only your messages will be visible
Transcoding and Relay
0.08 (ONL) / h
MadServers - USA - Transcoder - Rank 84/100 - Staked 5000 ONL 0.11 (ONL) / h
Sky Labs - Canada - Transcoder - Rank 56/100 - Staked 1000 ONL
CANCEL SAVE CHANGES
Broadcast setting
Edit
Edit
Screenshot of broadcast settings
1. COMPANY DATA
2. PROJECT SUMMARY
PUBLIC VERSION - PRE ICO 16 OnLive Whitepaper 2018 ©
Service provider creates an offer
The service provider sets a service price that he wants to be paid from the Recipient watching the
live broadcast for a given time (for example 11 ONL tokens for 20 minutes), selects one of the
transcoding offers (for example 1 ONL token per hour) and transfers the fee into a smart contract
acting as an escrow.
Transcoders place their offers on the Streaming Marketplace. Transcoders add their fee to the
Broadcaster’s transmission price so they can cover their costs of transcoding and assure given
bandwidth.
The service provider chooses Transcoders and pays an initial fee to cover their costs of transcoding
in the case of an insufficiently large audience joining the broadcast. The fee is secured by escrow
implemented as a smart contract.
Security and protection of transactions - resolving issues with an order
If the Recipient has any problems with service execution, he can open a dispute. The system will
choose random Validators. For a small fee, they check the recording and vote to settle the dispute.
Only then the payments are released from the escrow.
All private sessions are logged and encrypted and subject to a subsequent review at the time the
claim is filed. If there is no dispute, then after the expiration of the complaint period are removed
from the servers.
If the service has not been executed, funds will be returned to the ordering party's account. Each
party can cancel the transaction.
Recipients decide from whom to buy an offer
After the service is performed, the recipient of the service evaluates the service and the service
provider. Only then is the money released from the escrow account and transferred to the service
provider's account. If there are problems with the service, both parties can report the dispute.
LIVE SERVICES - STEP BY STEP
1. COMPANY DATA
2. PROJECT SUMMARY
PUBLIC VERSION - PRE ICO 17 OnLive Whitepaper 2018 ©
Recipients pay for broadcast and transmissions costs
The Broadcaster sets the Content Price that he would like to receive for the broadcast from each
Recipient watching the transmission (it could be a one time fee PPV or PPM).
The Transcoder when transcoding and transmitting video adds to the Content Price their
Transcoding Fee and places the transcode transmission offer with a new price on the Streaming
Marketplace.
Relay Nodes may buy transcoded transmission from the Transcoder and publish a new (usually
cheaper) transmission offer on the Streaming Marketplace so more Recipients can connect to it.
Recipients may buy transcoded transmission directly from the Transcoder or Relay Nodes. Thanks
to the scale effect, Relay Nodes offer this transmission cheaper than the Transcoder and still make
a profit from the relay services.
Relay Nodes do not need to decrypt the transmission to relay it forward.
The most important part is that the Broadcaster always receives the Content Price from every
Recipient watching his transmission. All the intermediaries are paid for their services as much as
free, open market allows for that. At the end of the day, Transcoders’ and Recipients’ fees are
determined by the free market ruled by the demand and supply, and limited by the costs of
resources needed to perform transcoding and relay services.
Broadcaster pays the Initial Transcoding Fee
The Broadcaster has to pay the Initial Transcoding Fee to the Transcoder. It is set by the Transcoder
to mitigate the risk of no-one watching the transmitted content. The Transcoder guarantees the
minimum transcoding/transmission time that he is going to perform for this fee even if no one
joins the transmission.
The second reason why OnLive Network implements this fee is a spam filtration. It protects
Transcoders from processing invaluable content and spam attacks.
FLOW OF ONL TOKENS
1. COMPANY DATA
2. PROJECT SUMMARY
PUBLIC VERSION - PRE ICO 18 OnLive Whitepaper 2018 ©
FLOW OF ONL TOKENS
ONL transcoding fee
Recipent
Recipent
Recipent
Recipent
Recipent
ONL content fee and tips
ONL broadcasts fee
ONL broadcasts fee
ONL content fee and tips
ONL transcoding fee
Broadcaster
Broadcaster
Broadcaster
Transcoder
Transcoder
Recipent
Relay Node
Recipent
Recipent and Relay Node
Recipent
360
VR
1. COMPANY DATA
2. PROJECT SUMMARY
PUBLIC VERSION - PRE ICO 19 OnLive Whitepaper 2018 ©
ONLIVE NETWORK SECURITY
ONLIVE TRANSCODING AND RELAY NODES - PROOF OF STAKE
Transactions Security
Transactions between all parties are secured by the blockchain and Smart Contracts. In the final
version of OnLive Network there is no need for a trusted authority to confirm all transactions
between all parties.
Content Security
The content broadcast by Broadcasters is encrypted in way that only chosen Transcoders and
Recipients who have paid for the transmission are able to decrypt it.
High Quality Transcoding and Relay Nodes services
To assure high quality transcoding and relay nodes services we have added a users’ rating system
combined with Proof of Stake.
Transcoders and Relay Nodes stakes a given amount of ONL tokens to guarantee the quality of
their services. They might be penalized if the significant amount of Recipients complain about
transmission quality.
Proof of Stake and penalties for low quality services
If a network user decides to start serving transcoding or relay services they need to stake some
amount of ONL tokens on a smart contract to provide a guaranty of the quality of the services they
provide. If a significant number of Recipients submit a complaint about the transmission quality
Transcoder or Relay Node they have bought the transmission from will be penalized.
All the complains and transmission history will be stored on the blockchain so both Broadcasters,
Recipients and Relay Nodes will prefer to choose trusted Transcoders with positive records.
Transcoders and Relay Nodes history browser
Among other important tools, OnLive provides a blockchain history browser that allows easy
access to Broadcasters, Transcoders and Relay Nodes history and ratings.
PUBLIC VERSION - PRE ICO 20 OnLive Whitepaper 2018 ©
ONLIVE NETWORK PROJECT DEVELOPMENT STAGE 0.1
At this stage, the OnLive Platform handles multiple payment methods and manages balances and
transfers off-chain for quicker transactions and lower cost.
Architecture :
Broadcaster
Recipient
Recipient
Recipient
Recipient
Recipient
ONL Tokens Transfer
ONL Tokens Transfer
Transcoder
Sender
OnLive
Platform
1: n broadcast
1: 1 send
1: 1 receive
ONL Token as a payment method on the OnLive platform
From the very first days after ICO, the ONL tokens can be used on the OnLive platform.
This is the only payment option one the platform and allows payment for streamed content.
1. COMPANY DATA
The Messaging platform - Any service provider or content
creator has direct access to people who want to make
contact through chat. Chat has been equipped with a number
of tools to help you make transactions quickly and efficiently.
Each chat participant has the ability to upload files. The
channel owner can create dedicated offers for his clients
directly in the chat, including the negotiated price, the
duration of the consultation and its terms.
PUBLIC VERSION - PRE ICO 21 OnLive Whitepaper 2018 ©
A choice of various payment
options for live broadcasts
$
$
$
Payment options - Each service provider or content creator,
depending on the form of service provided through the
onlive platform, accesses various ready-made billing models
with their customers. The system makes it possible to settle
for real-time Broadcasts - private sessions, Payment for
joining the live broadcast PPV or PPM, Subscription models
for access to pay-per-view content.
Virtual wallet
Wallet - OnLive users can earn and pay only with OnLive
tokens. You can buy OnLive tokens through an integrated
wallet that allows you to purchase ONL’s via various methods
such as credit cards, bank transfers, etc. We have developed
a system that stores information about all transactions made
via the platform and monitors the amount of ONL’s in each
account. The User must have funds in his or her wallet
account in order to be able to order a service in the system
or buy access to the broadcasts.
The customer entering the chat via the channel sees all its offers and can ask for any of them. The
system will automatically send a query that shortens the communication time between users.
After sending a dedicated offer, the customer receives information on the offered transaction in
the chat and the date of its execution now or on the dates available in the service provider's
calendar.
Chat and get a rapidly prepared
dedicated offer and exchange of files
Additionally, besides Transcoding and Relay services, the OnLive Platform provides extra
functionalities for its users in version 0.1 such as:
PUBLIC VERSION - PRE ICO 22 OnLive Whitepaper 2018 ©
VOD
Verification - Trust is a very important thing in OnLive. The
OnLive system provides two types of verification. The first is
user account refinement and recommendations. Each
channel owner has the ability to supplement information that
will lead to a point rating of the channel and provide that
information to prospective channel customers. Selected
verified users of the system carry out the second verification
option. This concerns the verification of channels that require
a license to operate, such as a doctor or a lawyer.
A system of channel verification
and evaluation of credibility
for users
Channels - Each channel has its own profile on the system
that contains information about the service provider or the
content creator. The channel owner can freely modify and
improve the content of the channel by supplementing
information about the services offered, planning public
broadcasts, news, etc. Customers can read this information
and recommendations from other people about the channel
and services, check the services they offer, subscribe to
upcoming broadcasts etc..
A profile of channels with users
descriptions, photos and reviews
My calendar - System users may schedule any individual
consultation or buy access for public broadcast.
"My calendar" is a place where anyone can find a list of all
the available broadcast subscriptions and a list of all the
services they have used and which they have bought. From
there you can request to change the date of your
consultations, or share a link to public broadcasts with your
friends. There is also a list of lost opportunities, a list of
consultations that for some reason did not come to fruition,
you can write from this position on chat to the service
provider or client and try to carry out the service again.
12
A calendar of consultations,
meetings and planned live
broadcasts always at hand
PUBLIC VERSION - PRE ICO 23 OnLive Whitepaper 2018 ©
System of Bonuses And Awards - For various actions within
the platform (Vote for a new category, writing feedback,
recommendations, participation in ONL resolving disputes,
affiliate programs, bounty marketing), participants can
receive rewards in the form of the OnLive Token (ONL). We
have developed an affiliate program that in return for service
recommendations makes it possible to participate in the
profits of the person she or he has recommended.
System of Bonuses and Awards
Reputation System - reviews, and recommendations about
our Onlive ecosystem participants. The reputation System
warns platform users of potential unscrupulous customers
and performers. Information about the likely undesirable
service provider will be available for all potential customers
along with any required warnings. Profiles verifications. Recomendation system - Reviews,
and recommendations about our
onlive ecosystem participants
Escrow System and Dispute Resolution - Thanks to the
integrated system of Escrow, payment risks from both sides
are eliminated. Three objective panel members will help
settle any complex disputes and disagreements. If the
Recipient has any problems with service realization, he can
open a dispute. The system will choose random Validators.
For a small fee, they check the recording and vote to settle
the dispute. Only then the payments are released from the
escrow.
Escrow - secure your funds,
transaction and execution
Most of this features will be moved to the OnLive Network version 1.0 and fully decentralized.
Starting from a centralized version of this features allows better user testing and increases ONL
tokens utility from the very first day.
1. COMPANY DATA
PUBLIC VERSION - PRE ICO 24 OnLive Whitepaper 2018 ©
ONLIVE NETWORK PROJECT DEVELOPMENT STAGE 0.2
1-to-1 transmissions and Smart Contracts
OnLive Network version 0.2 will move more functionalities to the blockchain. The main change will
be adding a possibility to sign a Smart Contract and start 1-to-1 transmission directly between
Broadcaster and Recipient without interaction with OnLive Platform.
At this stage, OnLive Platform may take a role of Disputes Resolver in case of a dispute between
transmission Sender and Recipient.
Smart
Contracts
Resolve dispute
Brodcaster
1:1 send
ONL transfer to Escrow
ONL return from Escrow
Report dispute
Recipient
1:1 receive
OnLive
Platform
1. COMPANY DATA
PUBLIC VERSION - PRE ICO 25 OnLive Whitepaper 2018 ©
ONLIVE NETWORK PROJECT DEVELOPMENT STAGE 0.3
Full Decentralization
At this stage, OnLive Network becomes fully decentralized. Previously centralized OnLive Platform
turns into one of many Transcoders.
Everyone can join the network as a Transcoder or Relay Node since decentralized marketplaces are
ready.
2. PROJECT SUMMARY
Smart
Contracts
Consumer #1 Recipent #2
Pay 5 ONL for content to Broadcaster #1 and 0.1 ONL for transmission to Relay #1
Register transcoding offer
Pay 5 ONL for content to Broadcaster #1 and 0.5 ONL for transmission to OnLive Transcoder
Recipent #5
Relay Node Recipent #3
Recipent #4 Recipent #6
OnLive Transcoder
Rank 42/100
Staked 1000 ONL
OnLive Transcoder
Rank 84/100
Staked 5000 ONL
OnLive Transcoder
Rank 71/100
Staked 200 ONL
Broadcaster
Sign transcoding contract
Send 10 ONL to Escrow
1. COMPANY DATA
2. PROJECT SUMMARY
PUBLIC VERSION - PRE ICO 26 OnLive Whitepaper 2018 ©
Limitations of Ethereum Blockchain
Besides all advantages such as full decentralization and openness, this solution still faces a few
limitations that every Ethereum-based system has. For example:
- Long transaction confirmation times that makes Instant Payments impractical
- High cost of transactions that makes micropayments impossible
All of this problems will be solved in version 1.0.
First we run this setup below to allow scalability that can potentially reach millions of concurrent
clients. Using this architecture, we can have a large number of independent networks acting as
resellers for centrally generated content. This is the intermediate state before ver 1.0
decentralization.
Level
N-1
Level
0
Level
1
Intermediate
Levels
Level
N
Transcoder/Relay Transcoder/Relay
Transcoder/Relay
Broadcaster
Transcoder/Relay
Recipents Recipents Recipents
PUBLIC VERSION - PRE ICO 27 OnLive Whitepaper 2018 ©
ONLIVE NETWORK VERSION 1.0
Wider adoption of the OnLive Network could be achieved by lowering the cost and confirmation
time of the transactions between users caused by blockchain technology limitations.
The OnLive Network version 1.0 solves that by implementing direct payment channels between
network users.
Using already established video connections between network users as a transaction transmission
layer opens a lot of possibilities. The OnLive Network can make almost instant transactions
between its users and provide a high level of security and scalability.
Computing power used for video transcoding, transmission, encryption and decryption can also be
used for transaction confirmations. In this way ONL tokens can be exchanged inside the network
almost just in time and costs free.
2. PROJECT SUMMARY
Broadcaster
Broadcaster
Broadcaster
Transcoder
Transcoder
Recipent
Relay Node
ONL Transfer
Recipent
Recipent and Relay Node
Recipent
PUBLIC VERSION - PRE ICO 28 OnLive Whitepaper 2018 ©
SUMMARY
The OnLive Network delivers the highest quality content by creating an economic incentive for
broadcasters and transcoders to invest processing power and network bandwidth into the most
valuable streams.
The content distributed in OnLive Network is censorship-free, but network users make an impact
on what type of content is distributed in the network. Transcoders and Relay Nodes may choose
not to distribute the content they do not like, but there might be other Transcoders and Relay
Nodes, more business who will distribute it. The OnLive Network can disrupt centralized video
streaming services providing a scalable, decentralized medium for people all over the world.
Recipents
broadcaster
broadcaster
broadcaster
broadcaster
publish
publish
publish
publish
play
play
Recipents
Recipents
Recipents
Recipents
publish
play
play
play
Relay
Relay
Transcoder
Relay
Relay
Transcoder
Relay
Relay
broadcaster
Transcoder
Transcoder
Transcoder
H1 2014
Project start. Refresh the idea from 2009 when there
was no technology and technical infrastructure to
implement the concept.
H1 2015
Development of a functional web application.
Development of the first version of the Rills engine
and its tests in the game and showup.tv site.
Beta Version WEB. Start OnLive LTD UK and
cooperate with UKTI / DIT (UK Trade & Investment) .
 Acquiring capital for project development and start
redesign services.
Joining the GEP program (Global Entrepreneur Program).
On.Live selected as one of the most promising projects
from Central Eastern Europe. Transfer of headquarter
from London to Birmingham, West Midlands of England.
Technology tests for video transmission one to
many. Signing of contracts to start work on „RILLS
engine” design. Securing the onlive.tv domain.
Start MineMind Company.
Development of a payment system Tokens within a
system based on blockchain technology. Signing of
agreements on the use of electronic money based
on blockchain technology.
Presentation of the project to investors during
Websummit and sign letters of intent. Carrying out
a charity live auction, international with Hatima.pl
and Omenna.pl, Liveauctioneers.com, MineMind…
Getting started work on iOS and Android mobile
applications. Developing the OnLive API. Redesign
of the site. UK and US market analysis. Find local
partners, coders and local growth hackers. Carry
out an audit of ux and introduction of process
optimization in the project.
• Preparation for Pre ICO
• Team recruitment
• Investor Inviting
• Strategy Verification
• Budget Allocation, Team work
• Buy On.Live domain
H1 2014
H2 2014
H1 2015
H1 2016
H1 2017
H2 2015
H2 2016
H2 2017
PUBLIC VERSION - PRE ICO 29 OnLive Whitepaper 2018 ©
ROADMAP
H1 2014
Launching the platform, recruiting the first critical
mass of users / broadcasters in the UK and US.
Launching a one-to-one broadcast module (WEB) ,
PPV, PPM, PPD, PPE Escrow, Smart Contract, ONL
Market, Pay.On.Live, Partnerships..
ONL token is an integral element of the OnLive
Platform. It is used as a fee currency of broadcasts
and it is the only payment option. Launch one to many broadcasts (WEB), public
broadcasts (centralized version), all Pay models.
Looking for Transcoding partners all over the world
OnLive one to many public broadcasts, code open
for everyone. Allow any broadcaster to send a live
video into the network, transcoded into various
formats and bitrates and sell it.
Bulking up marketing and communication activities
connected to the platform. Create Team.On.Live
Launch of Pre ICO and ICO - Token distribution,
waiting for registration of tokens on crypto exchanges.
Preparation for launching the platform On.Live
Decentralized, open one on one a live streaming
ecosystem. enable one-to-one transmission and
build any onlive-based application.
Full Decentralized Live services and any public
broadcasts no censorship.
Allow participants to contribute their processing
power and bandwidth in service of transcoding and
distribution of video, and to be compensated
accordingly.
Generic widening of activity into new sectors
increases the number of users / broadcasters,
Launch one to many broadcasts pilot (IOS and
Android), public broadcasts.
Setting up the mobile version (IOS and Android)
of the application for one-to-one module. Real time
Smart Contract, ESCROW, Pay.On.Live
Q2 2018
H2 2019
Q4 2018
Q1 2018
Q3 2018
H1 2019
H1 2020
PUBLIC VERSION - PRE ICO 30 OnLive Whitepaper 2018 ©
ROADMAP
1. COMPANY DATA
PUBLIC VERSION - PRE ICO 31 OnLive Whitepaper 2018 ©
Name: ANNA RYBKA – KRYSIAK
Position/main responsibilities: DIRECTOR and FOUNDER
E-mail: anna@onlive.ltd
Summary: Anna is an experienced Professional Manager, with a
Master's degree in Information Technology and numerous certifications
including PRINCE2 (2009) Foundation, ITILv3 Foundation, MS Project
2013 and PRINCE2 (2009) Practitioner and Project Management
Professional (PMP).
MANAGING TEAM
Name: CHRIS RYBKA
Position/main responsibilities: FOUNDER
E-mail: chris@onlive.ltd
Summary: He has more than 15 years of experience in the
telecommunications and IT industries. Throughout his career, he has
established and supervised companies operating in the
telecommunications market, as well as in the new technology, real
estate , IT, financial, and industrial sectors. When conducting
international investment activities he has been on the boards of
directors or in the supervisory boards of more than 30 different
companies working on a national and international scale.
Name: DANIEL BAYER
Position/main responsibilities: CEO
E-mail: ceo@onlive.ltd
Summary: A pharmacoeconomics, marketing and law graduate with a
MA in Civil Law with a wide experience in the field of business
development in the private sector, with a wide range of business
contacts across Poland and other markets in CEE.
1. COMPANY DATA
PUBLIC VERSION - PRE ICO 32 OnLive Whitepaper 2018 ©
Name: SIMON POLOK
Position/main responsibilities:
STREAMING EXPERT, BACKEND TEAM SUPERVISOR
E-mail: szymon@onlive.ltd
Summary: Over 17 years of experience in designing and creating both
web services and dedicated desktop/server applications for different
operating systems (including MacOS X, Windows and Linux).
Name: PAUL JOSIEK
Position/main responsibilities:
SUPERVISOR IOS, ANDROID AND FRONTEND TEAM
E-mail: pawel@onlive.ltd
Summary: Paul is an experienced Manager, Board Member and coowner
of Future Mind — the mobile and web oriented software house
with more than 100 delivered projects.
Name: IGOR FARAFANOW
Position/main responsibilities:
UX EXPERT, SUPERVISOR USER EXPERIENCE TEAM
E-mail: igor@onlive.ltd
Summary: In his 10-year career Igor has been mostly focused on
designing great user experience: as UX Designer, UX Team Leader,
Product Manager and CEO (the last one requires mostly user centric
approach to succeed).
Name: ADAM OCHMAŃSKI
Position/main responsibilities:
SUPERVISOR OF THE TEAM OF ADMINISTRATORS
E-mail: adam@onlive.ltd
Summary: Adam Ochmański is a specialist IT system administrator from
the level of line installations to the level of backbone systems. He has
over 12 years of professional experience, including 7 years of experience
in administration and testing of 20PB MooseFS file system installation.
1. COMPANY DATA
PUBLIC VERSION - PRE ICO 33 OnLive Whitepaper 2018 ©
Name: CHRIS JANIK
Position/main responsibilities:
CONTROLLING AND FINANCES
Summary: Over 11 years of building competences in Business finance
management, especially in controlling. Experience in implementing
controlling system and financial model for preparing long term forecasts
in PGE Capital Group, one of the biggest companies in Poland. Daily cooperation
with SMEs, leaders in their market.
Name: KUBA STEFAŃSKI
Position/main responsibilities:
BLOCKCHAIN EXPERT, LEAD BLOCKCHAIN DEVELOPER
Summary: Lead Blockchain Developer at Pragmatic Coders, with over 9
years of experience in Software Development. Experienced in Financial
and Trading platforms development, expert in Blockchain and
Distributed Ledger Technologies.
Name: WIKTOR ŻOŁNOWSKI
Position/main responsibilities:
BLOCKCHAIN EXPERT, SUPERVISOR USER BLOCKCHAIN TEAM
SUMMARY: CEO at Pragmatic Coders, Blockchain Business Advisor with
over 12 years of experience in IT and business development. Combines
business, economic and technological expertise when designing new
markets for crypto-currencies.
Pragmatic Coders - a software house specialized in Blockchain and FinTech development. In the last
few years, the team of over 40 developers has supported various Investment, Trading and
Blockchain-based products development for startups, medium-sized business, corporates and
financial institutions all over the world. The company focus on innovative technologies and solutions
has led it to become the leading provider of the Blockchain Software Development Services on the
European market.
1. COMPANY DATA
PUBLIC VERSION - PRE ICO 34 OnLive Whitepaper 2018 ©
Name: Paweł Maciszewski
Position/main responsibilities:
SOFTWARE DEVELOPMENT MANAGER
Manager, programmer and team leader for developers with a decade of
experience in web applications development and programming for the
following companies: UseLab, BrainJuice Interactive, QDO-Ventures/
W h o E l s e , H y p e r m e d i a I S O B A R , D e n t s u A e g i s N e t w o r k ,
silksoftwarehouse.com
Name: Michał Jasiński
Position/main responsibilities:
LEGAL COUNSEL
Attorney at law with extensive experience in Banking & Finance and
Mergers & Acquisitions. He has been involved in numerous financial
transactions, including secured and unsecured lending and borrowing,
debt instruments, and asset finance. During over 12 years of
professional experience he worked for international law firms and
Polish publicly listed companies.
1. COMPANY DATA
PUBLIC VERSION - PRE ICO 35 OnLive Whitepaper 2018 ©
Name: Tim Luft
specialization / areas of interest:
Computer Games, Adv. Manufacturing, Automotive
Supply Chain, Digital
Tim's focuses on digital, computer games, advanced manufacturing and
automotive supply chain. He has extensive experience across digital
media, serious games, ICT, advanced engineering, e-Learning and
simulation.
Name: Mark Shaw
specialization / areas of interest:
ICT, Aerospace, Satellite Applications Defence, Security
Mark has 20 years of experience in supporting and building growth in
SMEs either through investment or organically. Having worked within
and for global corporations such as BAE Systems, Oracle and IBM, he
changed track to get involved with small companies with global
propositions in the IT and IT security world.
He wears the scars of fruitless investment rounds and the laurels of success. He co founded TSA
Europe and lately the Ashover Group, and is now invested in several start ups. Securing investment
to support growth at the right time has always been part of Mark’s remit, and he has an extensive
business network with a particular focus in Central and Eastern Europe. He sits on the board of three
SMEs and is involved in regional entrepreneurial groups.
Tim was the founder of the Serious Games Institute, a University technology centre, which was the
world’s first of its kind. Here Tim put in place the research and development systems and processes
necessary to design, develop and prototype new digital media products). As CEO of a Serious Games
and Simulation Studio based in the West Midlands, Tim works with a number of major blue chip
clients including Jaguar Land Rover, BAE Systems, Nissan, British Airways, BT and the MOD. Tim has
also helped establish various incubation centres, providing mentoring and support to SMEs within
the digital media sector both in the UK and overseas.
ADVISORS
1. COMPANY DATA
PUBLIC VERSION - PRE ICO 36 OnLive Whitepaper 2018 ©
Industry definition
Live streaming video refers to broadcasts in real time to an audience over the internet. While the
concept of live streaming has been around for years, mobile-first video platforms with usergenerated
content have only recently begun to make serious waves thanks to improved video quality,
faster broadband speeds and enhanced mobile technology.
Online video has become a key part of the strategic business model for both brands and marketers
as they seek more innovative ways to capture consumer attention. Creative live streaming video
initiatives and campaigns are a way for companies to cut through the digital clutter and have
emerged as the medium of choice not only for person-to-person sharing, but also for business-toconsumer
(B2C) and business-to-business (B2B) communication.
Brands are increasingly using live streaming to reach audiences. Its importance has grown
significantly thanks to substantial investments by social platforms such as Facebook, YouTube,
Snapchat, and Twitter to build and enhance their live-streaming platforms.
Some 88% of agency respondents stated that they “might” or “definitely will” invest in live stream
video advertising over the next six months, according to a recent Trusted Media Brands survey.
Key facts and figures
• Live streaming video will further accelerate streaming videos' overall share of internet traffic.
Streaming video accounts for over two-thirds of all internet traffic and this share is expected to
jump to 82% by 2020, according to Cisco’s June 2016 Visual Networking Index report.
• Live video’s value comes from its unique ability to add an authentic human element to digital
communications. As a result, brands are leveraging three main streaming methods to connect with
their viewers: tutorials, product launches and exclusive and behind-the-scenes footage.
• Advertisers will continue to invest heavily in online video, especially as live streaming video gains
traction. Already in the US, digital video ad revenue reached $7.8 billion in 2015, up 55% from 2014,
according to figures from the Internet Advertising Bureau.
• While live streaming is still in its early stages, brands are leveraging micropayments, mid-roll video
ads and direct payments from social platforms, to monetise their live streaming videos.
• The success of live streaming video hinges on brands overcoming a lack of measurement standards
in the space, as well as changes in social media sites' algorithms that affect what content users see
MARKET ANALYSIS
1. COMPANY DATA
PUBLIC VERSION - PRE ICO 37 OnLive Whitepaper 2018 ©
Market size
The global video streaming market for live services was valued at $30.9 Billion in 2015 and is
estimated to grow at a CAGR of over 16% from 2017 to 2024 to reach $123.2 billion in 2024 and we
are going to fill in the gap in the form of live services and paid public broadcasts.
Such strong market growth is anticipated on account of the rising number of online users,
technological advancements, the development of high quality content and an increase in
subscriptions for various streaming channels.
According to a new report by London-based Futuresource Consulting, 2014 was a breakout year for
online video in the United Kingdom. The market grew by 55% to reach £600 million.
Timeline: Live Streaming Launches And Announcements
That amount doubled in 2014. The main players in SVOD were Netflix, Amazon Prime Instant Video
and Now TV, all of which showed growth last year.
Over 7 million UK households subscribed to a SVOD service in 2014 and this number will grow
(according to Futuresource prediction) to 13.6 million by 2019.
Some forums forecast the VOD market will grow from $25.30 billion in 2014 to $61.40 billion in 2019,
at a CAGR of 19.4% during the forecast period. In terms of regions, North America is expected to be
the biggest market in terms of revenue contribution, while Asia-Pacific (APAC) and Middle East and
Africa (MEA) are expected to experience increased market traction, during the forecast period.
2018
OnLive
launch in UK
1. COMPANY DATA
PUBLIC VERSION - PRE ICO 38 OnLive Whitepaper 2018 ©
The UK market
The video streaming market in the UK is now worth almost half a billion pounds, according to a
Mintel research report. Mintel says video streaming sales, for services from the likes of Netflix and
Amazon, grew by 56% last year to £437 million. Spending is now expected to smash the £500 million
mark this year, said Mintel.
With an Internet penetration at a staggering 92%, the OTT audience in UK is as aware and equipped
with entertainment media as you will find in the average US household.
However, the major difference may be the availability of free services in the European region and
thus consumers are less likely to pay for a subscription. Still, UK OTT user penetration shows huge
potential for growth from 31.83% in 2016 to 54.23% in 2020.
However, with an ARPU of $85.20, the total video on demand revenue is expected to grow from
$1,446.1 million in 2016 to $2,427.6 million in 2020.
Subscription services amount to $821.9 million, which is expected to grow at $1,330.3 million by
2020. Pay-Per-View and Video Download (EST) will grow from $414.8 and $209.4 million in revenue to
$690.7 and $406.6 million, respectively.
There will be 42.7 million UK smartphone users this year. While growth will slow through 2021, over
two-thirds of the population will use smartphones by 2019. Remaining increases will be driven
primarily by children 11 and younger and 55- to 64-year-olds, who will see double-digit growth in
2017 and 2018.
As overall internet and mobile usage grow, so will social network usage—up 3.4% to 36.6 million
users in 2017. The biggest growth will come from users ages 65 and older, rising 17.9%. By 2021, this
oldest age group will account for one in 10 social network users.
• 87.9% of adults in the UK (45.9 million) used the internet in 2016, compared with 86.2% in 2015.
• 0.2% (5.3 million) had never used the internet compared with 11.4% in 2015.
• Almost all adults aged 16 to 24 years were recent internet users (99.2%), in contrast with 38.7% of
adults aged 75 years and over.
• 89.4% of men (22.8 million) and 86.4% of women (23.1 million) were recent internet users, up from
87.9% and 84.6% in 2015.
• Women aged 75 and over had seen the largest rise in recent internet use, up 169.0% from 2011;
however, still less than a third (32.6%) were recent users in 2016.
• 25.0% of disabled adults had never used the internet in 2016, down from 27.4% in 2015.
1. COMPANY DATA
PUBLIC VERSION - PRE ICO 39 OnLive Whitepaper 2018 ©
Market trends, growth rates
The streaming industry is huge, but it’s poised to get even bigger. According to findings from
Research and Markets, the live video streaming market is on track to become a $70.5 billion industry
by 2021. In 2016, video streaming was a $30.29 billion industry, meaning that the growth in the next
few years is going to be astronomical.
Advertisers are investing heavily in online video, especially as live streaming video gains traction.
Digital video ad revenues already reached $7.8 billion in 2015, up 55% from 2014, according to
figures from the Internet Advertising Bureau.
The rate at which people watch videos on the internet has continued to grow over the past decade,
and we expect this trend to continue for both live streaming content and video-on-demand. At the
same time, TV subscriptions have been declining significantly.
Advertising attached to online videos has the highest click-through-rate of any form of online
advertising at about 1.84%. This trend will drive an increase in video advertising in the following years
as more businesses take advantage of video conversion rates and the ability to target customers
based on subject matter.
According to Livestream, 81% of audiences on the internet and on mobile consumed more live video
in 2016 than they had the year before. That represents incredible YoY growth, but it also presents an
opportunity for advertisers. Livestream also found that by and large, audiences prefer live video to
other forms of brand communications. 80% prefer live videos over blogs and 82% favour live video
over social posts.
1. COMPANY DATA
PUBLIC VERSION - PRE ICO 40 OnLive Whitepaper 2018 ©
Person-to-person video calling is a mass market and mainstream activity on smartphones. OnLive
makes it possible to monetise direct users' videos and easily sell services and professional
knowledge. In collaboration with UK Trade & Investment we have prepared a detailed analysis of
the market for services in UK that may be provided in the form of live broadcasts. The report is
extensive and available on request. Below we present it in graphic form.
Live services market
1. General insurance
£54.9bn
Motor insurance 24.3%
Other 20.3%
liability insurance
General 11%
insurance
Legal 1.1%
Property insurance 22.3%
Marine, aviation and
transport insurance 12.3%
health insurance
Accident and 8.7%
TOTAL MARKET VALUE
2. Legal Activities
38%
24%
18%
11%
9%
£30.6bn
Advising
on commercial law
Advising
on property law
Other
legal services
Advising
on personal law
Advising on administrative
and constitutional law
TOTAL MARKET VALUE
3. Fund Management Activities
43.2%
36,4%
10,4%
7.1%
2.9%
£17.8bn
Equities
Other
Property
Fixed-income
assets
Cash
TOTAL MARKET VALUE
5. General Medical Practices
£10.6bn
3.2%
5.1%
6.4%
National Health
Service funding 85.3%
Prescriptions and
other services
Private practice
Treatment
TOTAL MARKET VALUE
4. Tax Consultants
48%
37%
15%
£3.9bn
Business income
tax services
Personal income
tax services
Tax advisory
services
TOTAL MARKET VALUE
6. Technical & Vocational Education
20%
17%
14%
13%
13%
11%
7%
5%
£3.2bn
Health-care training
Construction training
Other training
Hospitality training
IT training
Management
training
Administration
training
Cosmetology and
fashion training
TOTAL MARKET VALUE
7. Services provided by individuals. New markets. Anyone who has any skill or content live can offer it to others On.Live
1. COMPANY DATA
PUBLIC VERSION - PRE ICO 41 OnLive Whitepaper 2018 ©
KEY DATES
PRE ICO
ICO
Post ICO
OnLive Platform start
Jan Feb Mar Apr May June
 Pre-ICO
Start: 2018-01-22 11:00 UTC
(approximately, depends on block number published
before sale begins).
Close: 2018-02-22
(approximately, determined by number of blocks after
start of sale)
Discount: -30% ICO price
Available tokens: 12,210,000 ONL
 ICO
Start: 2018-03-11
(approximately, depends on block number
published before sale begins)
Close: 2018-04-11
(approximately, determined by number
 of blocks after start of sale)
Available tokens: 61,050,000 ONL
 Trading
Tokens are not transferable until 2018-05-11
 OnLive platform start
Just after tokens become transferable - May 2018
1. COMPANY DATA
PUBLIC VERSION - PRE ICO 42 OnLive Whitepaper 2018 ©
3%
8%
19%
9%
11%
6%
31%
5%
6%
2%
CAPEX
Marketing team
Marketing ad
Loyality Program
RCS - support team
RCS -developers team
RCS -other costs
Board & Administrative team
other costs
Marketing other
The commercial success of OnLive is driven
mainly by the steady growth of users, content
producers and processing power providers in
the biggest markets. The company will focus on
scaling the business in the US, UK, Germany,
Brazil, Japan and Russian markets. The scale of
expanding the core business depends on the
financing to be raised.
OnLive will make the decision about expanding
into the markets taking into consideration such
metrics as Monthly Recurring Revenue (MRR),
Cost of Customer Acquisition (CAC), Recurring
Costs of Service (RCS) and time to profit on each
of the analysed markets.
Expansion of the growth of the OnLive Platform
will be based on above mentioned Key
Performance Indicators (KPIs).
Use of Proceeds
ONL 111 Million
ICO 55%
ONL Wallet (Reserve) 11%
Bounty Marketing 6%
Legal insurance
PRE ICO 11%
Founders (lock) 11%
5%
1%
Advisors
TOTAL Token Number
Token Allocation
TOKEN SALE
1. COMPANY DATA
PUBLIC VERSION - PRE ICO 43 OnLive Whitepaper 2018 ©
ONL TOKEN FUNCTIONALITY
1. COMPANY DATA
PUBLIC VERSION - PRE ICO 44 OnLive Whitepaper 2018 ©
We've prepared detailed instructions for anyone not yet comfortable in navigating the cryptocurrency world. Check out the steps on how to
create a wallet, how to buy Ethereum (ETH) and how to send ETH to OnLive during the token crowdsale in exchange for ONL Tokens.
How to participate?
Join us in revolutionizing the world of live services, live broadcasts
and computing power!
ONL token is an integral element of the OnLive Platform. It is used
as a fee currency of transmission and transcoding services to
incentivise decentralised computing required for the video
broadcasts. Furthermore, it is the only payment option on our
platform.
Get it and grow with us!!!
ONL is built as an ERC20 token on the Ethereum blockchain
Token Type: Utility token
Maximum supply: 111,000,000 ONL
Tokens available in Pre-ICO: 12,210,000 ONL
Tokens available in ICO: 61,050,000 ONL
Pre-ICO Hard Cap: 14,000 ETH
ICO Hard Cap: 100,000 ETH
All unsold Tokens will be burnt.
TOKEN CROWDSALE
Check On.Live site for details
1. COMPANY DATA
PUBLIC VERSION - PRE ICO 45 OnLive Whitepaper 2018 ©
TERM SHEET
TERMS SHEET INDICATIVE OFFER ON TOKEN PRE-SALE
GENERAL INFORMATION
INDICATIVE OFFER ON ONL PRE-SALE
Project
Token issuer OnLive LTD (UK based company)
OnLive Fund OÜ (Estonia based company)
Token
Buyer
“ONL” ERC20 token on the Etherum blockchain
[ONL Token Receiver]
Tokens maximum supply
Number of offered ONL
111,000,000 ONL
12,210,000 ONL
Tokens available in Pre-ICO
Pre sale price (1 ONL)
12,210,000 ONL
0.0011 ETH
Tokens available in ICO
Transaction deadline
61,050,000 ONL
The Buyer shall purchase ONL at the offered price not later than on
2018-02-22
Pre-ICO price (1 ONL) 0.0011 ETH
ICO price (1 ONL) 0.0016 ETH
Anticipated Pre-ICO phase 22.01.2018 – 22.02.2018
Anticipated ICO phase 11.03.2018 – 11.04.2018
Lock-up ONL are not transferable until 11.05.2018
Join us in revolutionizing the world of live services, live broadcasts
and computing power!
Get it and grow with us!!!
Pre-ICO discount 30.00% off ICO price
Pre-ICO subscription period 22.01.2018 - 22.02.2018
Company name: OnLive LTD
Street, House no. : 7 The Courtyard, Buntsford Drive,
ZIP Code/Postcode, City : B60 3DJ, Bromsgrove, West Midlands
Country : Great Britain
Commercial Registry : 10033768
VAT ID : GB 249568947
Company URL: https://onlive.ltd
Product url: https://onlive.tv
E-mail: ceo@onlive.ltd