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- https://jamesclear.com/first-principles
- https://www.nbcnews.com/better/business/does-five-star-online-review-really-mean-product-good-ncna870901
- https://www.quora.com/Is-there-a-better-alternative-to-the-5-star-rating-system
- https://www.quora.com/profile/John-Ciancutti
- https://www.marketwatch.com/story/how-rating-everything-from-your-uber-driver-to-your-airbnb-host-has-become-a-nightmare-2019-04-01?siteid=rss&rss=1
- https://hbr.org/2018/01/as-ai-meets-the-reputation-economy-were-all-being-silently-judged
- https://news.greylock.com/designing-for-trust-b27399e22ee9
- https://medium.com/greater-than-experience-design/heres-what-airbnb-missed-when-designing-for-trust-3ded2d7fa15d
- https://hbr.org/2006/06/eager-sellers-and-stony-buyers-understanding-the-psychology-of-new-product-adoption
- https://hbr.org/2007/02/reputation-and-its-risks?referral=03759&cm_vc=rr_item_page.bottom
- https://www.invisionapp.com/inside-design/design-trust-advantage/
- https://medium.com/airbnb-engineering/building-for-trust-503e9872bbbb
- https://www.huffpost.com/entry/the-reputation-economy-ar_b_7071298
- https://www.youtube.com/watch?v=sDQaSuikPss
- https://blog.prototypr.io/5-star-rating-systems-are-finished-whats-the-way-forward-b02591439185
- http://buildingreputation.com/writings/2009/08/ratings_bias_effects.html
- https://news.greylock.com/designing-for-trust-b27399e22ee9
- https://www.youtube.com/watch?v=bKka8ZoCDaw
- https://kwokchain.com/2019/04/09/making-uncommon-knowledge-common/
- https://www.youtube.com/watch?v=cC3DnUk2ibU
- https://www.eugenewei.com/
- https://zackkanter.com/2019/03/13/what-is-amazon/
- https://stratechery.com/aggregation-theory/
- https://stratechery.com/2015/airbnb-and-the-internet-revolution
- https://www.youtube.com/watch?v=VVbK5LCpuWk
- https://en.wikipedia.org/wiki/Nonzero:_The_Logic_of_Human_Destiny
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