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  1.  
  2. Assignment 1: Internal Memo
  3.  
  4. Due Sunday by 11:59pm Points 150 Submitting a file upload (Turnitin enabled) File Types doc, docx, and pdf Available until Jan 29 at 11:59pm
  5.  
  6. Length: 300-400 words, single-spaced, with 1-inch margins on all sides.
  7.  
  8. Objective:
  9.  
  10. Write a brief memo to your employees. In the memo, explain why etiquette is important to employees’ individual careers as well as the company’s overall success.
  11.  
  12. What’s the purpose of an internal memo?
  13.  
  14. You can use a memo to communicate important information within a workplace setting. When writing a memo, be sure to prioritize the business at hand and omit unnecessary information.
  15.  
  16. Although in many workplaces email has replaced memos to a large extent, we practice writing memos because the basics of effective writing are similar between both forms of communication.
  17.  
  18. (If you’re unfamiliar with the formatting conventions of workplace memos, refer to Appendix A in your textbook.)
  19.  
  20. Assignment scenario:
  21.  
  22. In this assignment, you will practice writing a memo given the scenario outlined below:
  23.  
  24. As the regional manager of an international accounting firm, you place high priority on professional etiquette. Not only does it communicate respect to your clients, it also instills confidence in your firm by showing that you and your staff are aware of and able to meet the expectations of almost any audience. Earlier today, you took four recently hired college graduates to lunch with an important client. You've done this for years, and it's usually an upbeat experience for everyone, but today's lunch was a disaster. One of the new employees made not one, not two, but three calls on his mobile phone during lunch. Another interrupted the client several times and even got into a mild argument. The third employee kept making sarcastic jokes about politics, making everyone at the table uncomfortable. And the fourth showed up dressed like she was expecting to bale hay or work in a coal mine, not have a business lunch in a posh restaurant. You've already called the client to apologize, but now you need to coach these employees on proper business etiquette. (Drawn from Bovee and Thill, Chapter 2.)
  25.  
  26. Assessment criteria:
  27.  
  28. Professionalism: Does your writing demonstrate the traits of professionalism as described in your textbook (i.e. excellence, dependability, teamwork, respect, high ethical standards, and positivity)?
  29. Sense of Audience: Does the assignment demonstrate an audience-centered approach? Does it follow the principles for reaching audiences as described in your book?
  30. Organization: Has detailed attention been given to the organization of the assignment, both in terms of overall organization and in terms of organizing individual sections and paragraphs?
  31. Style and Tone: Does the style and tone of the assignment match the needs of the situation?
  32.  
  33. Strategies for planning and pre-writing a memo:
  34.  
  35. As you plan this document, practice the steps described in Chapter 4 of your book. Specifically, focus on the following:
  36.  
  37. Analyze the situation by defining your purpose and developing an audience profile.
  38. Gather information by considering the information needs of your audience and determining your own focus as the writer.
  39.  
  40. Consider using a method of pre-writing (such as free writing, outlining, or brainstorming) before drafting the memo itself. When using any of these methods, start with a focus on the needs of your audience and the kind of dialogue you want to have with them. Afterward, determine your style and tone—these will help ensure effective sentences and coherent paragraphs.
  41.  
  42.  
  43. Rubric
  44. ENG 311 Assignment 1: Internal Memo
  45. ENG 311 Assignment 1: Internal Memo
  46. Criteria Ratings Pts
  47. This criterion is linked to a Learning Outcome Professionalism
  48.  
  49. 30.0 to >27.0 pts
  50. Exemplary
  51.  
  52. 27.0 to >24.0 pts
  53. Proficient
  54.  
  55. 24.0 to >21.0 pts
  56. Strongly Developing
  57.  
  58. 21.0 to >18.0 pts
  59. Developing
  60.  
  61. 18.0 to >15.0 pts
  62. Needs Significant Development
  63.  
  64. 15.0 to >0 pts
  65. Insufficient Evidence of Purposeful Attempt
  66.  
  67. 30.0 pts
  68. This criterion is linked to a Learning Outcome Sense of Audience
  69.  
  70. 30.0 to >27.0 pts
  71. Exemplary
  72.  
  73. 27.0 to >24.0 pts
  74. Proficient
  75.  
  76. 24.0 to >21.0 pts
  77. Strongly Developing
  78.  
  79. 21.0 to >18.0 pts
  80. Developing
  81.  
  82. 18.0 to >15.0 pts
  83. Needs Significant Development
  84.  
  85. 15.0 to >0 pts
  86. Insufficient Evidence of Purposeful Attempt
  87.  
  88. 30.0 pts
  89. This criterion is linked to a Learning Outcome Organization
  90.  
  91. 30.0 to >27.0 pts
  92. Exemplary
  93.  
  94. 27.0 to >24.0 pts
  95. Proficient
  96.  
  97. 24.0 to >21.0 pts
  98. Strongly Developing
  99.  
  100. 21.0 to >18.0 pts
  101. Developing
  102.  
  103. 18.0 to >15.0 pts
  104. Needs Significant Development
  105.  
  106. 15.0 to >0 pts
  107. Insufficient Evidence of Purposeful Attempt
  108.  
  109. 30.0 pts
  110. This criterion is linked to a Learning Outcome Style and Tone
  111.  
  112. 30.0 to >27.0 pts
  113. Exemplary
  114.  
  115. 27.0 to >24.0 pts
  116. Proficient
  117.  
  118. 24.0 to >21.0 pts
  119. Strongly Developing
  120.  
  121. 21.0 to >18.0 pts
  122. Developing
  123.  
  124. 18.0 to >15.0 pts
  125. Needs Significant Development
  126.  
  127. 15.0 to >0 pts
  128. Insufficient Evidence of Purposeful Attempt
  129.  
  130. 30.0 pts
  131. This criterion is linked to a Learning Outcome Correctness
  132.  
  133. 30.0 to >27.0 pts
  134. Exemplary
  135.  
  136. 27.0 to >24.0 pts
  137. Proficient
  138.  
  139. 24.0 to >21.0 pts
  140. Strongly Developing
  141.  
  142. 21.0 to >18.0 pts
  143. Developing
  144.  
  145. 18.0 to >15.0 pts
  146. Needs Significant Development
  147.  
  148. 15.0 to >0 pts
  149. Insufficient Evidence of Purposeful Attempt
  150.  
  151. 30.0 pts
  152. This criterion is linked to a Learning Outcome Late Penalty (-15 points per day)
  153.  
  154. 0.0 pts
  155. Full Marks
  156.  
  157. 0.0 pts
  158. No Marks
  159.  
  160. 0.0 pts
  161. This criterion is linked to a Learning Outcome Length Penalty (-15 points for every 10% short of the minimum)
  162.  
  163. 0.0 pts
  164. Full Marks
  165.  
  166. 0.0 pts
  167. No Marks
  168.  
  169. 0.0 pts
  170. Total Points: 150.0
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