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Fiktiv India - Quint Digital Media

Feb 7th, 2021
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  1. The Quint is an English and Hindi language Indian general news and opinion website founded by Raghav Bahl and Ritu Kapur after their exit from Network18. The publication's journalists have won three Ramnath Goenka Excellence in Journalism Awards and two Red Ink Awards. The Quint also operates WebQoof, a fact-checking initiative certified by the International Fact-Checking Network.
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  3. In May 2014, Raghav Bahl and Ritu Kapur, the promoters of Network18 ended their shareholding of the media conglomerate with the takeover by Reliance Industries. Following the controversial exit, they founded the digital media company, Quintillion Media. The company was the first major investor in the tech startup Quintype founded by Amit Rathore. Quintillion Media launched The Quint publication in January 2015 on Facebook and as a website by March 2015. Quintype took over the digital technology operations of the publication. By December 2016, The Quint website had crossed the mark of 10 million unique visitors.
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  5. In February 2017, The Quint launched two online content verticals Quint Neon, a lifestyle news section and QuintLabs, a multimedia exposition platform. In the same year, it also launched the fact checking initiative WebQoof and partnered with BBC News for the production of a video series to combat disinformation. In September 2018, Google India entered into a partnership with The Quint, to host the "Bol: Love Your Bhasha" event featuring panel discussions on media readership and business strategy with the objective of laying emphasis on the potential of Indian languages. The event was attended by Anant Goenka, the executive director of the Indian Express Group, Arvind Pani, the co-founder and CEO of Reverie Language Technologies and the Minister of Road Transport and Highways, Nitin Gadkari, among others.
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  7. In January 2019, The Quint introduced subscriptions for advertisement free delivery of its content and in July, it also introduced a premium membership initiative for access to webinars for members. Raghav Bahl also completed his investment into the news publisher over the course of the years, amounting to $21.5 million from the capital gained following the sale of Network18.
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  9. In May 2020, The Quint was acquired by Gaurav Mercantiles through which it was listed on the Bombay Stock Exchange. The acquisition involved all assets of Quintillion Media including BloombergQuint. The transaction of Quintillion Media's assets to Gaurav Mercantiles was made on a related party basis due to the Bahl and Kapur's stake in both the companies and increased the borrowing base of Gaurav Mercantiles in accordance with the Companies Act 2013. It was further reported that Gaurav Mercantiles would be renamed to Quint Digital Media. Gaurav Mercantiles was earlier a ship breaking and trading firm which had not made any revenue since March 2018; ergo it entered into a debt-for-equity swap agreement in which Bahl and Kapur collectively acquired 66.42% of the company's stakes while Haldiram Snacks Pvt Ltd and the investment bank Elara Capital acquired 17-18% and 10% stake respectively. Mohan Lal Jain, the former chairman of Gaurav Mecantiles retained 4.99% stake in the company. In September 2020, Gaurav Mecantiles was renamed to Quint Digital Media Limited.
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  11. In terms of editorial content, The Quint is focused on educational and explanatory journalism. The primary mode of presentation is through newsletters, multimedia, documentary series, live video broadcasts, graphic journalism and podcasts. The site has published a range of influential stories on topics concerning sexual harassment, freedom of speech and Hindu nationalism. According to Reporters Without Borders, the site differs from other traditional news outlets in its interpretations of news with dedicated sections such as Documentaries and Explainers. The portal operates QuintLab which is described as an "innovation wing" of the publication and features an interface of various multimedia storytelling formats. The co-founder and CEO of The Quint, Ritu Kapur states that the publication's experimentation is concerted more towards the form and style of presentation that can be developed in a digital environment rather than the professional craft of journalism itself.
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  13. In order to combat disinformation, the publication also operates WebQoof, a fact-checking initiative certified by the International Fact-Checking Network. The fact-checking unit runs as a public service and encourages user submissions of claims for verification. Through audience participation, it gains access to hundreds of unverified claims and uses resource intensive techniques of employing journalists to fact-check claims and debunk hoaxes. The Quint is in particular involved in combating disinformation on the messenger app WhatsApp which has been noted to have become a difficult-to-penetrate viral distribution network afflicted by disinformation in India. According to Ritu Kapur, the co-founder of the publication, the WebQoof initiative has a reassuringly high consumption which goes against the presumptions of a post-truth world. The publication had also entered into a partnership with BBC News for the co-production of an educational video series "Swacch Digital India" to highlight the importance of fact-checking to its viewers.
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  15. The news publication operates through three digital platforms; the English language edition The Quint, the Hindi language edition The Quint Hindi and the healthcare news microsite called FIT. According to Raghav Bahl, co-founder of The Quint, the site's distinctive feature is its broad spectrum of coverage which "includes policy, politics, sports, business, food, entertainment and everything else" extending beyond the "narrow focus" of other news outlets. It has also been described by Reporters Without Borders as the first mobile based news service; the content of The Quint is primarily emphasized towards distribution through social media and mobile devices. Since December 2015, the publication has also been in a collaboration with Facebook Inc. on its Instant Articles project and has presence on the social media platforms of Facebook, Twitter, Instagram and YouTube.
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  17. The Quint website received a monthly unique readership of approximately 16 million as of March 2019. According to Google Analytics, nearly 69% of the readership was estimated to be between the ages of 18–34. In addition, the website had a subscriber base of over 175,000 readers on WhatsApp. The combined monthly exposure of unique users through all internet assets of The Quint was estimated to be 100 million. Per February 2019 data of CrowdTangle, the publication was the largest digital only news publisher on Facebook.
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  20. BloombergQuint is an Indian business and financial news organization, a joint venture of Bloomberg and Quint Digital Media Limited. Its main content is based on the Indian economy, international finance, corporate law & governance and business news.
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  22. BloombergQuint was founded by Raghav Bahl and was launched in July 2016. Within six months of going live, the web portal received one million monthly users, and there were plans to open a free-to-air TV channel.
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  24. In July 2017, digital video analytics provider, Vidooly rated BloombergQuint as the ninth most popular news brand among new-age news publishers. In September 2017, BloombergQuint launched its television channel available through most DTH services and cable television operators, on their website, the Bloomberg Terminal and BloombergQuint social platforms. The channel includes comprehensive live programming on a daily basis, from global and domestic markets coverage to views from the most influential newsmakers in business and finance. Starting with pre-market cues and news, the channel provides viewers with live insights into the markets throughout the day, culminating with perspectives and analysis in the evening.
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  26. BloombergQuint later launched a WhatsApp service for decision makers and executives on the go, in November 2017. It is a first of its kind offering in the business space which connects subscribers to BloombergQuint’s daily coverage of global and domestic business news, market movements and views from the country’s influential corporate leaders. At the same time, BloombergQuint also announced a partnership with Nasscom, T-Hub and the Govt. of Karnataka to launch 'ScaleUP', a new initiative designed to help emerging companies and start-ups scale for growth.
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