Official partners of the World Cup, Hyundai are running a fan focused social contest to discover FIFA World Cup heritages and global cheering cultures. Football fans are encouraged to submit their cheering images/videos online using #myfootballheritage hashtag, or via Hyundai website.  To promote the campaign, the brand leveraged legendary football players including Thierry Henry, Lukas Podolski and Cafu in viral videos which celebrates their national teams. Fans have until May 18th to submit their countries football cheers - entries with the most votes will win a once in a lifetime trip to the Russia World Cup. The winning cheers will also be exhibited at Hyundai Motorstudio Moscow throughout the tournament.