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- Spotted direct traffic from country i'm not even targetting
- I have a french site, targetting france but i spotted direct traffic coming from usa, is that can be negative seo?
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- No it should'nt affect your SEO.
- Set up goals within Google Analytics to track how people interact with your site (e.g. for a form), set up goals for each step of the form process. Link your Google Analytics
- with your Google Ads, and import your goals into Google Ads as a conversion type.
- PV: There is no specific keyword research tool for voice search terms. As mentioned in the webinar, voice search will involve more conversational terms.
- For the ones with a long-term mindset, there’s still much work to explain how this all works.
- I have to:
- Establish trust and show results from prior clients.
- Prove that the results will arrive – but that they must remain patient.
- Talk about vanity numbers, like why Likes are less important than building a loyal audience.
- Continue the momentum with a strategy that will continually work.
- Writers must think the same.
- You won’t see immediate ROI with many of your SEO writing pieces.
- Many look for that “viral” piece (“viral” is a term I’m trying to erase from my workforce).
- Some will do whatever it takes for a viral post, and not focus on a real strategy that will give back long-term, but instead loads of crap content for that one good piece.
- It may work; it may not.
- I don’t like to gamble with my client’s money.
- Instead, I engage in only long-term strategies that work.
- Do the same with your writing.
- don't be intimidated when writing content
- 10. DON’T Be Intimidated or Influenced
- You’ll see some successful writers who try to intimidate or influence in negative ways.
- These are typically the ego-driven people that you don’t want to be associated with anyhow, the ones who say “you’re not ready to write that book” or “that business is a
- tough one.”
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- The same is said by department heads of both businesses or agencies like CMOs or CEOs who may intimidate you into writing in ways you don’t see fit for the client.
- Sometimes these writing ways are not ethical, either.
- Don’t be intimidated or influenced by these types – but make sure you explain why you’re going to write the way you should, and have a plan or strategy ready to explain.
- 11. DON’T Write JUST for SEO
- This is crucial. I worked with many businesses and agencies that needed writing to please the search engines and not the actual readers.
- They wanted quick tips with a bunch of keyworded headlines, and would even ask to add complete BS just to please an internal linking strategy.
- That’s not creating content that caters to the audience. And it’s certainly not anything remarkable.
- Always write for the reader first and foremost.
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- We've given our keyword research tools an overhaul. Now, get data like you've never seen. More keywords, better insight, higher ROI.
- You need the SEO strategy for what content is required, but don’t only focus on SEO – it’s vital, but the story told must always be the focus.
- 12. DON’T Forget to Outline
- When I help train freelance writers, I stress the process portion as much as I do creativity. Part of the process is creating an outline – and an effortless outline. Sometimes
- it’s just the act of writing “Intro” or “Conclusion” to get the energy flowing.
- Let’s take a blog, for example. Each piece will have a different outline based on the topic but take this one. First, I wrote all 25 sub-titles, along with the intro.
- After I filled in each sub-title, I walked away and rewrote a day later. Then came the conclusion, followed by another walk away and final edit.
- Sometimes I write the conclusion first, followed by the middle, and then the beginning. I always have an outline before any piece of writing. The process is never the same – but
- the outline is always there.
- 13. DON’T Sit – Stand!
- I bought a stand-up desk two years ago, and it was one of those things “ I should have done” much earlier in my writing career.
- My energy levels are much higher, and I found I can keep my focus longer.
- If standing and writing were good enough for Ernest Hemingway, it’s definitely good enough for the rest of us.
- The next addition that came earlier this year was a grounding mat.
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