user: {
    username: 'bob1',
    password: '1234',
    email: 'someone@example.com',
    profile: {
        name: {
            first: 'Bob',
            last: 'Marley'
        },
        gender: 'male',
        country: 'US'
    },
    userKeys: {
        username: { show: true },
        password: { show: false },
        email: { show: 'maybe' },
        profile: {
            name: {
                first: { show: true },
                last: { show: true }
            },
            gender: { show: false },
            country: { show: 'maybe' }
        }
    }
}