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Emojis on title / description - results?

Jun 29th, 2020
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  1. Emojis on title / description - results?
  2. Discussion in 'Black Hat SEO' started by snacky3, Dec 21, 2020.
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  14. Does anyone know how emojis affect to seo rankings?
  15. I know are good for CTR if they are used correctly, but i do not usually see them for US based search queries.
  16. But on spain I see it a lot, weird.
  17.  
  18. Hate it, they make SERP look like trash IMO. Haven't seen any research on this topic, but heard that in some niches they actually increase CTR. A friend of mine tested it on his e-commerce project and found some correlation (at least he thinks it worked).
  19. Amazon converts well on mobile in part because people already trust Amazon & already have an account registered with them. Most other merchants won't be able to convert at anywhere near as well of a rate on mobile as they do on desktop, so if you have to choose between having a mobile friendly version that leaves differentiated aspects hidden or a destkop friendly version that is differentiated & establishes a relationship with the consumer, the deeper & more engaging desktop version is the way to go.
  20. The heavy ad load on mobile search results only further combine with the low conversion rates on mobile to make building a relationship on desktop that much more important.
  21. Even TripAdvisor is struggling to monetize mobile traffic, monetizing it at only about 30% to 33% the rate they monetize desktop & tablet traffic. Google already owns most the profits from that market.
  22.  
  23. I've long argued Google has leveraged piracy to secure favorable media deals (see the second bullet point at the bottom of this infographic). Some might have perceived my take as being cynical, but when Google mentioned their "continued progress on fighting piracy" the first thing they mentioned was more ad units.
  24.  
  25. There are free options, paid options & the blurry lines in between which Google & YouTube ride while they experiment with business models and monetize the flow of traffic to the paid options.
  26. "Tech companies don’t believe in the unique value of premium content over the long term." - Jessica Lessin
  27. There is a massive misalignment of values which causes many players to have to refine their strategy over and over again. The gray area is never static.
  28. Many businesses only have a 10% or 15% profit margin. An online publishing company which sees 20% of its traffic disappear might thus go from sustainable to bleeding cash overnight. A company which can arbitrarily shift / redirect a large amount of traffic online might describe itself as a "kingmaker."
  29. In Germany some publishers wanted to be paid to be in the Google index. As a result Google stopped showing snippets near their listings. Google also refined their news search integration into the regular search results to include a broader selection of sources including social sites like Reddit. As a result Axel Springer quickly found itself begging for things to go back to the way they were before as their Google search traffic declined 40% and their Google News traffic declined 80%. Axel Springer got their descriptions back, but the "in the news" change remains.
  30. Google's Impact on Weaker Players
  31.  
  32. If Google could have that dramatic of an impact on Axel Springer, imagine what sort of influence they have on millions of other smaller and weaker online businesses.
  33. One of the craziest examples is Demand Media.
  34. Emojis on title / description - results?
  35. Demand Media's market cap peaked above $1.9 billion. They spun out the domain name portion of the business into a company named Rightside Group, but the content portion of the business is valued at essentially nothing. They have about $40 million in cash & equivalents. Earlier this year they acquired Saatchi Art for $17 million & last year they acquired ecommerce marketplace Society6 for $94 million. After their last quarterly result their stock closed down 16.83% & Thursday they were down another 6.32%, given them a market capitalization of $102 million.
  36. On their most recent conference call, here are some of the things Demand Media executives stated:
  37. By the end of 2020, we anticipate more than 50.000 articles will be substantially improved by rewrites made rich with great visuals.
  38. We are well underway with this push for quality and will remove $1.8 million underperforming articles in Q4
  39. as we strive to create the best experience we can we have removed two ad units with the third unit to be removed completely by January 1st
  40. (on the above 2 changes) These changes are expected to have a negative impact on revenues and adjusted EBITDA of approximately $15 million on an annualized basis.
  41. Through Q3 we have invested $1.1 million in content renovation costs and expect approximately another $1 million in Q4 and $2 million to $4 million in the first half of next year.
  42. if you look at visits or you know the mobile mix is growing which has lower CPM associated with it and then also on desktop we're seeing compression on the pricing line as well.
  43. we know that sites that have ad density that's too high, not only are they offending audiences in near term, you are penalized with respect to where you show up in search indexes as well.
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