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GET Ezra Firestone – eCommerce Marketing Mastery

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  1. Ezra Firestone – eCommerce Marketing Mastery
  2.  
  3. Make More Sales & Profit From Your Ecommerce Store
  4. This program will teach you absolutely everything you need to optimize any ecommerce store to generate more sales & profit.
  5.  
  6. You’ll know how to optimize an ecommerce website, how to generate ecommerce traffic, how to write ecommerce emails, and much more.
  7.  
  8. In this masterclass, you’ll learn:
  9. · How to build excitement while reducing buyer’s remorse and refund rates with a solid pre-arrival email sequence
  10.  
  11. · How to structure your shopping cart & checkout pages to minimize cart abandonment and maximize revenue
  12.  
  13. · The 12 most critical features to look for when choosing a help desk that will help ensure you are giving your customers a positive & memorable experience
  14.  
  15. · Our top 5 tips for writing highly profitable ecommerce emails (hint: use images to sell the click)
  16.  
  17. · The 8 components of our “Core Store Architecture,” and why every ecommerce business NEEDS to have these 8 things on their website
  18.  
  19. · The #1 mistake to AVOID when writing product descriptions, and the top 7 product description best practices that will help make your products more compelling & desirable to visitors
  20.  
  21. · How the proper use of a single ecommerce widget can create an immediate 12-25% increase in your average order value
  22.  
  23. · Exactly what to put on your “About Us” page to foster trust and start building a strong connection with your visitors
  24.  
  25. · How to increase sales with the strategic use of product videos (hint: shoppers who view a product video are 174% more likely to purchase)
  26.  
  27. · The 11 specific things you should put in your website header, and why you should employ a “double header” to ensure a seamless user experience
  28.  
  29. · What the “Firestone Footer” is, and how to use this credibility-boosting format to encourage visitors to consume the message of your brand
  30.  
  31. · How to structure your category pages to maximize your conversion rates (hint: this layout is different for category pages with few products vs. those with many products)
  32.  
  33. · Why product description pages are the #1 most important pages on your website, and the 12 winning elements you must include on EVERY product page to maximize conversions
  34.  
  35. · The 9 features your reviews widget needs to have, and the #1 best reviews widget we recommend to all ecommerce businesses
  36.  
  37. · What a “discount ladder” is, and how to use this properly in your email sequences to maximize sales & revenue…while keeping your average order value as high as possible
  38.  
  39. · The 3 specific videos you need to create, along with what to say in them and where to put them on your website
  40.  
  41. · What “smart automation” is, how to use it, and why this is an essential feature for ecommerce stores
  42.  
  43. · How to create a highly effective cart abandonment email sequence that convinces cart abandoners to return and complete their purchase
  44.  
  45. · The 3 critical elements you need to create a compelling brand persona and story that resonates with today’s shoppers
  46.  
  47. · What a “win-back campaign” is, and how to use them to increase return visits & repeat purchases
  48.  
  49. · How to create package inserts that increase product consumption and encourage better customer satisfaction
  50.  
  51. · Why it’s absolutely critical to have a prominent search bar in your website, and how to analyze your website search data to improve your product offerings (did you know that 30% of ecommerce revenue comes from the 5% of visitors who use your search bar?)
  52.  
  53. · Which ecommerce platform you should be using, and how to decide when (and if) it’s a good idea to re-platform
  54.  
  55. · The exact structure of a winning ecommerce homepage, plus 7 homepage best practices you should follow to encourage visitors to stay on your site (hint: homepages rich with content win in today’s ecommerce landscape)
  56.  
  57. · The secret of our 4-step content amplification process that builds a strong relationship with your community and gets people coming back to your website on a regular basis
  58.  
  59. · How to collect & leverage conversion assets (like customer pictures, video reviews, and other forms of social proof) you can use to increase conversion rates on your website
  60.  
  61. The opportunity in ecommerce is huge and getting bigger everyday.
  62.  
  63. But with big profit potential…comes big competition.
  64.  
  65. No one can afford to figure this stuff out by trial and error.
  66.  
  67. To succeed in this market, you need a repeatable, consistent, and effective SYSTEM to drive ecommerce profits.
  68.  
  69. One that works over and over, across all industries. And that’s exactly what you’ll get when you sign up for the Ecommerce Masterclass.
  70.  
  71. Course Breakdown:
  72. Module 1: The Ecommerce Ecosystem
  73.  
  74. · Lesson 1 – What to Expect From This Course
  75.  
  76. · Lesson 2 – The State of Ecommerce
  77.  
  78. · Lesson 3 – Mobile Commerce: We’ve Gone Touch
  79.  
  80. · Lesson 4 – Understanding the Ecommerce Ecosystem
  81.  
  82. · Lesson 5 – Technology Stack: Ecommerce Platform
  83.  
  84. · Lesson 6 – Switching Ecommerce Platforms
  85.  
  86. · Lesson 7 – Technology Stack: Email Service Providers
  87.  
  88. · Lesson 8 – Technology Stack: Help Desk
  89.  
  90. · Lesson 9 – Technology Stack: Live Chat, Video and Other
  91.  
  92. · Lesson 10 – Analytics & Tracking
  93.  
  94. · Lesson 11 – Your Mission, Story & Purpose
  95.  
  96. Module 2: Core Store Architecture
  97.  
  98. · Lesson 1 – What is the Core Store Architecture?
  99.  
  100. · Lesson 2 – Key Content Assets
  101.  
  102. · Lesson 3 – More Information Pages
  103.  
  104. · Lesson 4 – The Post-Opt-In Thank You Video
  105.  
  106. · Lesson 5 – The Home Page
  107.  
  108. · Lesson 6 – A Deep Dive On More Information Pages
  109.  
  110. Module 3: Get More From Your Store
  111.  
  112. · Lesson 1 – How to Get More From Your Store
  113.  
  114. · Lesson 2 – Proven Winners: Header
  115.  
  116. · Lesson 3 – Proven Winners: Footer
  117.  
  118. · Lesson 4 – Proven Winners: Home Page
  119.  
  120. · Lesson 5 – Proven Winners: Category/Store Pages
  121.  
  122. · Lesson 6 – Proven Winners: Product Detail Pages
  123.  
  124. · Lesson 7 – Proven Winners: Shopping Cart & Checkout
  125.  
  126. · Lesson 8 – 3rd Party Applications & Marketing Plugins
  127.  
  128. · Lesson 9 – Social Selling
  129.  
  130. Module 4: Email Automation Sequences
  131.  
  132. · Lesson 1 – What Are Email Automation Sequences?
  133.  
  134. · Lesson 2 – The Pre-Purchase Email Sequence
  135.  
  136. · Lesson 3 – The Cart Abandonment Email Sequence
  137.  
  138. · Lesson 4 – The Post Purchase Email Sequence (Part 1)
  139.  
  140. · Lesson 5 – The Post Purchase Email Sequence (Part 2)
  141.  
  142. · Lesson 6 – Refining Your Customer Service
  143.  
  144. · Lesson 7 – Adding Package Inserts
  145.  
  146. Module 5: Content Amplification & List Nurturing
  147.  
  148. · Lesson 1 – What is Content Amplification & List Nurture?
  149.  
  150. · Lesson 2 – Creating Content for Amplification
  151.  
  152. · Lesson 3 – Content Optimization
  153.  
  154. · Lesson 4 – Syndicating Content
  155.  
  156. · Lesson 5 – Content Optimization
  157.  
  158. · Lesson 6 – Creating Content Engagement
  159.  
  160.  
  161. Download here
  162. http://bit.ly/2g63RYQ
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