Got 1 Backlink for free from a site

Got 1 Backlink for free from a site: How to find out which URL is the best for?
I got a free backlink from a good site which has similar content to mine.
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BUT: How can I find out which URL from his site would have the best impact to my site if I set the backlink there? I can use any article (no start page).

What do you would do?

As a non-profi I would say I have to find out the url from the site which has the most backlinks. And then I can get the juice from it. Right? But how can I find that out without buying an expensive tool?
Any idea please?
With which tool (freeware prefered) can I find out which URLs are the "strongest" (give the most linkjuice because they have the most backlinks) from a certain domain?
Please at least is there one guy who can help me out with that?
PM me, I have an expensive tool. Otherwise, use common sense.
ahrefs tool is what you want but is expensive unless you use their 1 week trail.

Or the Moz toolbar is ok and free for basic features.

Though to be honest don't expect 1 link to make that much difference even if you find the most valuable page on their site. Seems overkill to go out your way to find the most "valuable page" on the site. Keep in mind relevance of the page you are linking to and from.


From an agency’s perspective, it often isn’t enough to simply provide a list of SEO recommendations off the back of an audit and expect these to be actioned by the client’s developers.

Without clear explanations and prioritization of your SEO recommendations backed by a close understanding of the client’s business, there is a fair chance your suggestions will get lost amongst other priorities.

Arnout Hellemans, Consultant at OnlineMarketThink, suggests making an effort to embed agency staff within their client’s organization for a fruitful long-term relationship.

He’s spoken with agencies who send their staff out to work from their client’s offices for a couple of days every now and again.

Rather than the relationship, largely existing only Slack and emails, the agencies are able to build much stronger relationships with their client’s developers by sitting with them and better understanding their priorities, challenges, and ways of

working.

4. Pick Your Battles Carefully

While it’s clearly important for SEO pros to build strong relationships with developers, it can also pay to be strategic in terms of the recommendations that you push to be actioned.

Also, keep an eye out in the near future for Google likely releasing the seasonality adjustments feature for Smart Shopping campaigns.


Marketers are turning to energy-efficient flywheels to leverage data from across the customer decision journey and grow their brands in the digital era.

What makes flywheels superior?

As long as there are no forces working against them, flywheels continue to spin faster and faster, and require less energy to keep going once they start.

In the same way, today’s marketers are leveraging all of the data they have access to in order to:

Make their marketing more effective (think remarketing).
Create data-driven touchpoints (including chatbots, digital assistants and other intelligent agents) that help to build momentum and further engage customers to boost revenue and ROI.
And it’s working.

Internal Microsoft Advertising research on creating smarter customer journeys has found that the top performing marketing who leverage data to create more meaningful touchpoints can see up to a 45% incremental lift in ROI/ROAS.

Why now?

What is causing the flywheel disruption and how can marketers make the most of it?

Here are three factors driving the shift and what you can do to take that insight into your search campaigns today.

1. Customer-Centricity

We are moving from a very product-centric world to a customer-centric world; it’s occurring across all markets and verticals.

In today’s world, simply having customers is not enough. There is a new category of customer in the digital age: the fan.

Today’s businesses need to create brand love that incubates fans that will evangelize their brand.

While funnels produce customers, they don’t address customer health or how customers can help grow your business or drive engagement with future customers.

Happy customers, or brand fans, propel flywheels through word of mouth, customer feedback and repeat purchases.

Unlike linear funnels that end with a sale, flywheels create a self-sustaining virtuous cycle of four stages:

Attracting strangers.
Engaging prospects.
Attaining customers.
Delighting fans.
The customer is at the heart of the flywheel.

Making It Real for You

Start Documenting Your Customer Journey

First, start documenting your customer journey so you can put your customer at the heart of everything you do. It sounds simple, right?

In our internal research, we found is that 80% of marketers and agencies from our survey are struggling to use AI technologies to better understand their customer decision journey and increase their marketing performance.

As customer decision journeys get more complex – and less linear – it’s essential to use the technologies to better understand and engage your customers.

The 20% of high performers more deeply understand the consumer decision journey and, as a result, can better predict consumer behavior and intent.

Incremental lift in ROI & ROAS

Is Your Attribution Model Hurting or Hindering Your Ability to Be Customer-Centric?

Second, ask yourself: Is your attribution model hurting or hindering your ability to be customer-centric and how your programs engage with your customers?

Simplistic attribution models were better suited to the simplicity of channels for marketing and sales in the early 1900s.

However, due to the increasing complexity of customer engagement with devices and channels that have exploded in the last 20 years, marketers need to evolve their attribution model.

The marketing flywheel lends itself to Lifetime Customer Value.

2. Search & Social

The AIDA funnel was a very long-lived and successful marketing tool – but that was before the internet, long before search or social sharing hit the scene.

Search engines and social media have completely changed how we work, shop and live.

Customers used to go directly to a customer service organization for information and assistance with products and services. But this is no longer the case.

Now, customers first go directly to the search engine for answers/content.

If they can’t find what they are looking for on page 1 (maybe page 2 of the search results if you are lucky) they then turn to social platforms such as Facebook and Twitter.

After that, if they can’t get an answer they may try to go the route of contacting a customer service department.

Customers are more empowered than ever before and play an important role as trusted sources of information. But that doesn’t mean that brands and companies are off the hook.

It means that now more than ever you need to take back your truth and make sure that you have the answers to the questions that strangers, prospects, and even your customers are asking.

Don’t let a Munion speak half-truths on your behalf.

Making It Real

Make sure your customers can find what they are looking for right away.

Do your research to understand what your customers are asking (not just what you think they are asking) and take back and own the conversation.

3. Data & AI

Data is the renewable energy of the next century. This new world order makes it essential for companies to optimize their customer experience (CX) for the right engagement channels including:

Search.
Social media.
Mobile.
And even some of the newer technologies including:
Digital assistants.
Chatbots.
VR/AR.
Data-driven touchpoints are the key to the modern CX as they spin your flywheel and grow your business. These touchpoints have two goals:

To delight customers.
To gather more data to help personalize future touchpoints.
They are also how you apply force to your flywheel as you leverage AI (artificial intelligence) and ML (machine learning) to continuously optimize the experience.

Own and unlock your data! From our internal research, the top performing marketers are using ML to make AI systems smarter with every interaction.

Unlocking your data at scale is key for creating personalized and interactive brand experiences that are infused with cognitive services and AI technologies such as chatbots, voice skills, and digital assistants.

They’re applying ML to anticipate behaviors and consumer actions to attract, engage, attain, and delight customers. They’re creating smarter, more tailored experiences at key points along the customer decision journey.

What’s the benefit of unlocking your data?

The top performers with an excellent data and AI strategy and are seeing amazing results – 45% incremental lift in ROI/ROAS.

Making It Actionable

Own your data to create audience segments – and use those audiences segments in your paid search accounts to move customers along their journey.

Customize your ad copy and landing pages based on the audience segments you’ve identified from your data and insights into the customer journey.

Reduce Friction

After creating a flywheel, the next big question becomes how to reduce friction.

Friction kills flywheels, and companies can often work against themselves.

Essentially, companies should rethink anything that prevents them from focusing on the customer.

Friction Points	Solution
Disjointed Teams	Work together across all channels as a singular marketing team

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