2018-04-07 Saturday: 1 Color

Greg Malivuk
[email protected]
http://www.pastebin.com/u/gmalivuk
“2018-04-07 Saturday: 1 Color”
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With your partner, think of a company’s logo and color scheme and redesign it badly. However, when you explain your decisions to the rest of the class, try to promote it as if it’s a good idea. (New people may join your group. Explain the project to them and get their input and ideas.)
Imagine that the rest of us are the board of directors for the company whose logo you changed. Explain to us why we should change our logo to your design.
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Vocabulary: feelings/conditions
p. 12 part 2 - Choose the correct word for each definition.. Then talk with your partner about whether you or your culture associate any colors with that feeling.
1 prosperity/prosperous
2 luck/lucky
3 courage/courageous
4 wisdom/wise
5 knowledge/knowledgeable
6 sadness/sad
7 mourning/mournful
8 envy/envious
These are nouns. What are the corresponding adjectives?
passion/passionate
love/loving
anger/angry
happiness/happy
sorrow/sorrowful (This is also the origin of “sorry”.)
power/powerful
joy/joyful
pride/proud (if it’s good) or prideful (if it’s bad)
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https://www.translatemedia.com/translation-blog/colour-culture-similarities-differences/ - Article and image showing what colors different cultures associate with different emotions.
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p. 10 - Read “Life in Color”
With your partner, try to think of more examples of people using color in these three ways.
(Also, introduce yourself to your partner again, if you don’t know each other’s names.)
identity: rainblow flag for LGBT people, black for goths, orange robes for monks, colorful saris
decoration: green for St. Patrick’s day, red/green/white for Christmas, black/orange for Halloween, red/pink/white for Valentine’s day, national colors for independence day, wedding colors (often white in the US), makeup
messages: red/green/blue/yellow status lights, traffic lights and signs, white flag of surrender, water conditions for swimming, weather conditions
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Grammar: present tenses
- What tense is the paragraph about identity? Why?
	simple present, because it’s about facts that are always true
- What tense are most of the verbs about decoration? Why?
	present continuos, because they’re about something happening “now” (including the moment a picture was taken)
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Present Continuous: Things happening in this moment, in the moment a picture was taken, or “these days”. (This is sometimes called the extended present.)
Simple Present: Things that are always true, and things that happen regularly or repeatedly.
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Simple Present Form:
+	I teach English. Greg teaches us English.
-	I don’t teach Spanish. Greg doesn’t teach Spanish.
? y/n	Do you teach Spanish? Does Greg teach Spanish?
	Yes, I do. / No, I don’t.  Yes, he does. / No, he doesn’t.
info-	Where do you teach? Where does Greg teach?
(subject question: Who teaches English? How many people teach English? - The question word is the subject, so we don’t need “do” or “does”.)
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Present Continuous (= Progressive) Form: [be] + verb(ing)
+	I am teaching English. Greg is teaching English. They are teaching English.
-	I’m not teaching. Greg isn’t teaching. They aren’t teaching English.
? y/n	Am I teaching English? Is Greg teaching English? Are they teaching English?
	Yes, I am. / No, I’m not. Yes, he is. / No, he’s not. Yes, they are. / No, they’re not.
info-	Where am I teaching? Where is Greg teaching? Where are they teaching?
(subject questions: Who is teaching today? How many people are teaching?)
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BREAK
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If you didn’t receive an email at your regular address about the site for class notes, you can check your messages at http://my.staffordhouse.com
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Dynamic (action) and stative (non-action) verbs
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Dynamic verbs are actions that you can start and stop and which require some time (duration) to do.
	(Actions occupy your mind or your body.)
Stative verbs are not actions. You don’t need to occupy your mind or body for any time to be in a state.
- Stative verbs (with stative meaning) cannot be used in any continuous tense.
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Some verbs have both stative and dynamic meanings.
I think Boston is too cold. I think English is difficult. (think=believe is stative)
I’m thinking about my last vacation. (This is a dynamic verb. It takes time to think about something.)
I have two computers. (“have” for possessives is stative)
She is having a baby right now. (This is a dynamic verb.)
They’re having dinner right now. (have=eat is a dynamic verb.)
I love English. (Normally “love” is stative.)
I’m loving this movie. (informally, love=enjoy is an action)
I come from Michigan. (“come” for origin is stative)
She’s coming from Michigan to visit me. (“come” for travel is dynamic)
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p. 13 Quiz - Complete the questions with the correct words. (All the words you’ll use are in the box above part 8.) (Also introduce yourself to your partner again if you still don’t know her name.)
1 do (the verb is “come” and the subject is “people”)
2 Who
3 is
4 is
1 does (the verb is “celebrate” and the subject is “festival”))
2 Which/What
3 do (the subject is “cabs”)
4 can
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Where can you buy cocaine? = I want to know where it’s possible for someone to buy cocaine.
Where do you buy cocaine? = I want to know where you go when you buy your cocaine.
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In your group of 4, make two teams. One team go to p. 153 and the other go to 154. Ask the other team the quiz questions. If they answer correctly on their first try, they get 5 points. If not, tell them the options (a, b, c). If they answer correctly the second time, they get 1 point.
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Vocabulary: roles
p. 14 part 7 - Make sure you know what these roles are.
Notice some of the patterns:
[noun]ologist = someone who studies [noun] or [noun]ology
primatologist = someone who studies primates (e.g. monkeys and apes)
biologist = someone who studies biology (which is the study of life)
zoologist = someone who studies animals
anthropologist = someone who studies humanity
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[noun]ist = someone who works with [noun] (or believes in [noun], for religions)
scientist = someone who works with science
dentist = someone who works with teeth
chemist = someone who works with chemicals
pianist = someone who plays the piano
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[verb]er = someone who [verb]s (can be -or after ‘t’)
teacher = someone who teaches
researcher = someone who researches
actor, mentor, doctor, competitor
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[verb]ent/ant = someone who [verb]s
student, resident, president, opponent
assistant, contestant
(These endings have the same sound and meaning, so you just have to memorize the spellings.)
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What is the difference between these words?
competitor = someone who is trying to get the same goal (companies can be competitors if they want the same customers)
opponent = someone who works against another person or thing
contestant = someone trying to win a contest or game (they could be alone)
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role model = someone you look to as a good example of the role you want to do
mentor = someone who actually helps you become the person you want to be
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p. 17- Read about the Color It! company.
What’s the difference between a testimonial and a review?
- Testimonials are usually chosen by the company to be positive.
- Reviews are usually on another website and may include negative opinions.
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part 1 - Which of these would likely work with Color It?
part 2 - Choose the correct option. What clues tell you these things?
1 website: browser window with url, circles under the picture to be clicked or swiped, no greeting or closing like a letter should have
2 neutral: not formal because “we” and “you” instead of “the company” and “the client”, but also not informal because there are not contractions and there are some more formal expressions like “in addition” and “currently” instead of “and” and “now”
3 potential clients: current clients already know what services the company offers
4 to promote the company: It’s about the whole company and all their services, not individual products.
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part 3 - find some of these things in the text
1 currently, 15 years’ experience, this year, so far
2 in addition: In addition, we help you find the products. (beginning of the sentence)
  also: We also help you find the products. (“also” is after the subject; informal at the beginning)
  too: We help you find the products(,) too.
  as well: We help you find the products(,) as well.
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Homework: Write a similar company profile website for a company you imagine, which includes the same three sections as the example on p. 17. (DO NOT COPY FROM AN EXISTING WEBSITE)
	In addition: read p. 27 and do parts 3, 4, 5 on p. 26