CreateProcessA

HANDLE hSCManager;
 CreateServiceA(
            hSCManager,
            L"Microsoft SM",,
            L"Microsoft SM",
            0x0002,
            0x00000050,
            0x00000002,
            NULL,
            "C:\Users\\student\\Downloads\\run\\dev.exe",
            NULL,
            NULL,
            NULL,
            L"Misc"
            NULL
);