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Post/Redirect/Get to hide links from search engines

Jul 15th, 2020
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  1. Post/Redirect/Get to hide links from search engines
  2. Recently a friend of mine told me about one interesting way to prevent indexing of a link on your site without link equity loss. It’s quite an old technique, and I felt pretty embarrassed for not knowing about it, but as it’s said, learning never stops :) I've shared it on warrior forum, but didn't get much info about it. Hope, you'll share your opinion.
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  14. First of all, let’s figure out in which case you might want to hide your link from search engines:
  15. -to manipulate link juice distribution within your website to prevent it’s distribution to unimportant pages like filters or footer links.
  16. -to keep link juice on your page while linking to another site.
  17. -to hide links you don’t want search engines to know about (e.g. referral links)
  18. Probably, there’re many other cases but these are the most common ones.
  19. So there are three the most widespread ways to prevent indexing of the link on your site:
  20. -Setting nofollow to a particular link. It’s the first and the easiest way that comes to the mind when you don’t want to transfer link equity to the target page you are linking to. But the thing is that this method neither transfers link equity to the target page nor keeps it on your page, it simply burns it. *POOF*, gone.
  21. -Another way is to use Java script to hide your links from search engines. I’m not a big fan of Java script, so I can’t tell much about it, but the thing I know for sure is that Google already knows how to dig deep into it. Thus there is no guarantee your links will remain undetected. However, some complicated scripts might still work.
  22. -I’ve also seen people setting noindex on the target page or disallowing it in the robots.txt when they want to prevent link juice distribution to unimportant pages. For instance, one guy who asked my help disallowed all pages in the footer because he wanted to keep link equity within his important pages. But once again, it simply vanishes if you do like that.
  23. That’s where it comes to the technique I wanted to tell about - Post/Redirect/Get. I haven’t found any solid piece of info about PRG in SEO (would be glad if you share some in comments), but after reading about it on Wiki and watching some videos you should understand how it works.
  24. POST requests are used to send data you enter in different web forms (for example, when purchasing something or logging in) to the server. Search robots never use them making it an ideal way to hide your link.
  25. How it works:
  26. 1. A web form (a button) that sends a POST request containing the URL you want to redirect to is created instead of an ordinary link.
  27. 2. The server gets it and redirects you.
  28. 3. Browser is sending another request (now it’s GET) to get the data of a new page.
  29. That’s it! You’ll also need to make your button look like an ordinary link using CSS.
  30. This method allows hiding any links you don’t want to be seen: affiliate links, footer links, filters etc.
  31. I wish I could cover technical details of this method, but I simply can’t find any examples through the web. I know there are many SEOs here who definitely know about this method, so what are your thoughts about it?
  32. This technique is old and used in cloakers as well.
  33.  
  34. This technique is old and used in cloakers as well.
  35. Can Google actually understand it nowadays? Haven't found much info about it.
  36. guys, any other thoughts on PRG?
  37. Would not do this if I were you. It's a fast way to get penalty.
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