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    <title>Journal of Marketing Modified</title>
    <title-short>JM</title-short>
    <id>http://www.zotero.org/styles/journal-of-marketing-Modified</id>
    <link href="http://www.zotero.org/styles/journal-of-marketing" rel="self"/>
    <link href="http://www.zotero.org/styles/american-marketing-association" rel="independent-parent"/>
    <link href="https://www.ama.org/Publications/JournalofMarketing/Pages/JMAccepted.aspx#3" rel="documentation"/>
    <category citation-format="author-date"/>
    <category field="social_science"/>
    <category field="communications"/>
    <issn>0022-2429</issn>
    <eissn>1547-7185</eissn>
    <summary>Style for the Journal of Marketing, published by the American Marketing Association</summary>
    <updated>2014-10-17T23:56:38+00:00</updated>
    <rights license="http://creativecommons.org/licenses/by-sa/3.0/">This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 License</rights>
  </info>
 <locale xml:lang="de">
    <terms>
      <term name="et-al">et al.</term>
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