The Customer Management Scorecard - Neil Woodcock

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Customer Management Storecard documents the results of global research on customer management in over 300 companies. It is based on the Customer Management Assessment Tool (CMAT), a diagnostic tool for assessing how well organizations manage their customers. The accompanying CD-ROM contains a mini version of CMAT.Author: Woodcock, Neil Publisher: Kogan Page Illustration: N Language: ENG Title: The Customer Management Scorecard Pages: 00428 (Encrypted PDF) On Sale: 2003-01-28 SKU-13/ISBN: 9780749438951 Category: Business & Economics : Finance Category: