foa 2

Topic: Explore the difference between the way a company advertizes a product and how a newspaper article analyzes and reviews a product.
	◦	-Understand the differences in language use by different groups to describe the same product
	◦	-Understand the differences in purpose between the two texts and how language reflects that.
	•	-Comparing and analyzing: Iphone 6 Official trailer video, article Iphone 6 review: still worth buying in 2017?
	•	Audience of both: Potential customers for the iphone 6.
	•	Purpose: Iphone 6 trailer: Persuade people to buy the product, improve people's opinions of the product
	◦	Review: Inform people about the pros and cons about buying a product

From the title we can already see differences between the two texts
	◦Article's title: essentially says: Is this product worth buying
	•	Reflects it being a product review(which tells whether product is worth or not worth buying)
	Advertisement's title: Iphone 6 official trailer
	•	Trailer is a word mostly used for movie advertisements rather than phones
	▪	Implies that the iphone 6 is an experience moreso than a product
	•	Makes it seem very impressive

Themes
	Ad
	•	One
	▪	Words "Integration", "continuous", "seamless transitions" "singular"
	•	conveys: product has everything in it
	•	Overarching, most important theme: Impressiveness
	▪	Iphone 6 is impressive, the features are impressive, the company is impressive
	▪	Examples, from the first sentence:
	•	 "a truly great product" "most significant design and engineering efforts"
	•	Adjectives clearly linked to "important"
	•	Making seem impressive = fulfill purpose, as  people will have more of a positive opinion on an impressive product
	Review:
	•	No significant themes to speak of
	▪	Due to being informational rather than persuasive

Content:
	◦	Significant difference in the content and subject of the two texts
	◦	Both talking about iphone 6
	Article gives comprehensive overview of product
	•	Allows audience to understand more of the product to make a better informed decision
	▪	Purpose of inform
	Advertisment however:
	•	Focuses on new features, significant improvements
	▪	Such as: camera, onetouch purchases, better chips, better internet speed
	▪	By only touching on significant improvements, makes every part of the product seem new, revolutionary
	•	As if there is much more than is introduced but too long to be covered in a video
	•	Links to the theme of impressiveness

Tone and speaker
	Ad: formal, slow
	•	Make it seem professional, provides emphasis on the adjectives used
	•	Also makes it seem to be an informative, objective piece rather than an advertisement.
	Review: colloquial
	Ad uses first person plural
	•	plural "we" referring to the company
	Review uses first person
	•	Author is speaker
	◦	Both address audience with "you" but in different ways
	    Review is conversational.
	▪	example: "I’m going to assume you know this"
	▪	Impression: "You" is someone in front, listening of the speaker, who the speaker is explaining and informing the audience
	Ad
	▪	 "capture YOUR cinematic video" "lets you adjust shots"
	▪	makes it seem personal
	▪	combined with earlier first person plural speaker role creates the impression "we're doing this for you, this product is for your use"

Language techniques
	Review:
	•	At the top of text, uses sarcasm"Is the iPhone 6 the GREATEST handset EVER made in the ENTIRE Universe?"
	▪	Draws audience attention
	•	Sarcasm also sets the colloquial tone of the rest of the text.
	Ad:
	•	Listing describing a component as "is smaller it is faster it's got better"
	•	Rule of three describing a function as "fast easy and secure"
	•	Both help to put emphasis on these adjectives and put it in people's mind

In conclusion:
	◦	The purpose of the two articles are very different and the language use reflects that. Both are very effective in conveying their ideas, although the advertisement may sometimes seem overbearing. While tone, theme and content are very different, both texts convey a positive impression of the product towards the audience. Thank you.