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- window.dataLayer = window.dataLayer || [];
- window.dataLayer.push({
- event: 'begin_checkout', // name of the event. In this case, it always must be begin_checkout
- ecommerce: {
- items: [{ // an array with all products (that were in a cart when the checkout began)
- item_name: '20mm Canvas Smart Watch Strap', // insert an actual product name
- item_id: 'product1', // insert an actual product ID (like it appears in WooCommerce)
- price: 11.99, // insert an actual product price. Number or a string. Don't include currency code
- item_brand: 'Garmin', // insert an actual product brand
- item_category: 'Fitbit', // insert an actual product top-level category
- item_category2: 'Fitbit Charge 2', // if it is possible to drill down the categories (e.g. Apparel, then T-shirt, then Men), use item_category2, item_category3, etc. Can use from item_category up to item_category5
- item_variant: 'Green,18mm,Short', // insert an actual product variant
- quantity: '1' // product quantity
- },{
- item_name: 'Apple Watch', // insert an actual product name
- item_id: 'product2', // insert an actual product ID (like it appears in WooCommerce)
- price: 11.99, // insert an actual product price. Number or a string. Don't include currency code
- item_brand: 'Apple', // insert an actual product brand
- item_category: 'Apple', // insert an actual product top-level category
- item_category2: 'Apple Watch', // if it is possible to drill down the categories (e.g. Apparel, then T-shirt, then Men), use item_category2, item_category3, etc. Can use from item_category up to item_category5
- item_variant: 'Green,18mm,Short', // insert an actual product variant
- quantity: '1' // product quantity
- }]
- }
- });
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