/usr/lib/udev/rules.d/91-pulseaudio-custom.rules

SUBSYSTEM!="sound", GOTO="pulseaudio_end"
ACTION!="change", GOTO="pulseaudio_end"
KERNEL!="card*", GOTO="pulseaudio_end"

SUBSYSTEMS=="pci", ATTRS{vendor}=="0x1022", ATTRS{device}=="0x1487", ENV{PULSE_PROFILE_SET}="custom-profile.conf"

LABEL="pulseaudio_end"