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How to make the most of expired domains?

lyfsy
Feb 21st, 2020
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  1. How to make the most of expired domains?
  2. I've just registered and expired domain with a couple of good links. Nothing extraordinary either.
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  15. Right now, I don't plan to create a website for it, so I was thinking how to get the most out of it doing 301 redirect to another domain that I'm using.
  16.  
  17. The domain expired like 8 years ago.
  18.  
  19. My doubt is:
  20.  
  21. 1. Should I create a landing page, create some backlinks and let it age a bit?
  22. 2. Should I do the 301 redirect right now?
  23.  
  24. I think the first method should be cleaner in the eyes of Google and probably pass more juice.
  25.  
  26. What do you think?
  27. 301'ing it to your money site without relevancy wouldn't be wise.
  28.  
  29. If I were you, I'd use it as a PBN depending on which niche it served before.
  30.  
  31. But only Google can set auction-time bids, meaning they are the only ones who can factor in the specific circumstances of a search, including the query, at the time they match an advertiser’s ad to the query.
  32. Lastly, review advanced bid adjustments to see how well they have catered to specific account areas.
  33.  
  34. The Unicorn
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  36. Search marketing is a well-oiled machine for the requesting organization. They:
  37.  
  38. Have moderately successful campaigns in place.
  39. Have clear attainable goals.
  40. Need someone to take the reins.
  41. These types of opportunities do not come around often. While set-up will be minimal in this sort of engagement, it will definitely drive your teams to execute at a high level as low hanging fruit opportunities have usually been exhausted.
  42.  
  43. This type of requesting party is all but guaranteed to be past the crawling and walking phase and into running strong campaigns.
  44.  
  45. For SEO, it is highly likely that all foundational SEO bases have been covered. There is very little drilling into specifics needed. Validation should be placed in assessing their ranking presence to see growth over time.
  46.  
  47. Overall considerations here need to be very heavily concentrated around content marketing and how we can move to the next level. The SEO foundation has been laid, now we have to assess if there is room to grow on the site and how we might do that.
  48.  
  49. It probably is not a bad idea to talk to content strategists, PR resources, etc. to think about the possibility for a campaign in their vertical that could generate quality links.
  50.  
  51. For PPC (request access to view PPC account), you will likely not see great inefficiencies from the surface level. Remember, we don’t want to spend a lot of time here. We are looking for the opportunity and the ability.
  52.  
  53. Start at the keyword level. Understand where fat can be trimmed – expensive keywords with low conversion rates, ads with low conversion rates or the lack of adoption to account-wide needs, such as responsive ads or their bid strategy.
  54.  
  55. Future ability will likely happen through ad testing as the basics are likely all covered. This is the sacrifice given for having an account that is already highly squared away.
  56.  
  57. Saving Time
  58.  
  59. We’ve entered into quite a busy time of year in our respective organizations.
  60.  
  61. We’re trying to close out hopefully another successful year while trying to load the hopper for next year.
  62.  
  63. Choosing your client partnerships is important but it also helps that you do spend the brunt of your time doing this for the sake of nurturing your existing clients.
  64.  
  65. How to Get Organic Traffic That Isn’t From Google
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  69. It has become almost disastrous lately having Google as your only traffic source.
  70.  
  71. Traffic can be wiped out in an instant, taking all of your years of effort and SEO away with it overnight.
  72.  
  73. Maybe not disastrous, but it is definitely a risky option.
  74.  
  75. Should you really rely on Google when they are having regular issues such as a Google indexing bug that hasn’t been entirely fixed yet?
  76.  
  77. This bug was first reported in April on Search Engine Journal by Matt Southern.
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