$outputData = array(
    		'success' 	=> true,
    		'entity'		=> $this->_managedEntityType,
    		'id'			=> $this->_managedEntityId,
    		'action'		=>	'unpromote',
    		'html'		=> "<a href=\"/ajax/Admin/FSMForm.htm/entity_id:{$this->_managedEntityId}/entity_type:{$this->_managedEntityType}\" class=\"promote {$this->_managedEntityType}_{$this->_managedEntityId}\">
									<span>Promote this {$this->_managedEntityType}</span>
								</a>"
		);