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Jan 19th, 2018
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  1. Business Plan
  2. 1.
  3. Executive Summary
  4. Tyler’s music shop is a new store opened and founded by Tyler, it is located downtown Vancouver. Tyler’s music shop will have a grand opening in May 2018. To open the new store because of the location it will be $80,000.
  5. 2.
  6. Current Status
  7. Tyler’s music shop is a new store in Vancouver and right now they are getting all the things they need and trying to get recognized in the community for more customers.
  8. Corporate Objectives
  9. The objectives of Tyler’s music shop are to be to most popular music store in the city aswell as many sales on CD’s, The music related apparel and make sure the customers are well satisfied with their visit.
  10. Forecast
  11. I expect “Tyler’s music shop” to make up to how much the location costed plus more by the end of the year more or less.
  12. Management Objectives
  13. Our management objectives are to get at least 6500 per month and to get more popularity by satisfying customers with their needs when visiting the shop.
  14. 3.
  15. Overview
  16. We will sell CD's, music related apparel and also music systems like headphones and speakers.
  17. Product Strategy
  18. We will offer affordable and high quality equipment and apparel aswell as accesories.
  19. 4.
  20. Present Markets and Competition
  21. Our biggest competition is Play Music Inc. on Kingsway they have a 5 star rating on google maps but we will have sales throughout the year because its a new a store we have and have employees ready to help at any time.
  22. User benefit
  23. We will have a easy to use website with great services like live chat help when needed and free shipping with orders over $50. Products can be shipped straight to your door or pick up at the store for a lower price. We will also have a tracking option to see when your package will arrive.
  24. The Near and Long Term Markets
  25. I will sign a lease to rent the store for 1 year depending on profit and partnerships we will expand or keep it the same for the next year.
  26. Sales Strategy to Reach Objectives
  27. We will have ads on different websites and stores and pass out flyers around the area and in newspapers, we will have a 10% off sale for everything at the opening.
  28. 5.
  29. Marketing Situation and Analysis
  30. If we dont get sales we will have to change strategies and overlook prices of products and related things to that.
  31. Marketing Strategy
  32. Our open hours will be Monday to Friday 9 AM to 6 PM and on weekends to 7 PM, Hours may differ on holidays. Our products will be limited at first then expand the inventory once more sales start coming in.
  33. Critical Path
  34. We will advertise well around certain areas where the right people will be interested, we will also have employees that have a music background and know about products in the store so they can give their personal opinion on whats best for you.
  35. 6.
  36. Staffing Requirements
  37. Employees should be 16 years of age or older with atleast 6 months of retail experience aswell as a music background meaning you have played instruments before or you know many things about them.
  38. Facilities Required
  39. The store will have an employee washroom and a customer washroom, there will also be a staff lounge for people on break and a main area where people can look for instruments or items they need aswell as test them out if they are more interested in certain ones.
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