To celebrate the 10th anniversary of contactless payments being available to Barclaycard users, the brand decided to tap into a traditional Summertime staple; the ice-cream van. A bespoke prototype was created where consumers who would traditionally have to pay with cash, could now use contactless and speed up the process. No long queues, no searching for change, just quick and easy ice-cream thanks to Barclaycard!
This campaign not only evoked a sense of nostalgia amongst its target audience, it also showcased the brand as innovative problem solvers who understand their customer’s pain points.