Madden 19, that started in August 2018

Madden 19, that started in August 2018, was the very first game in the Madden series to come following a 10-year hiatus to PC. While Modders like Martinez had been working on the console variations over the previous 10 years, the PC version gave them more access to the Frostbite game engine that developer EA uses. The Madden modders piggybacked off other games' communities which use Frostbite, like EA's Battlefield franchise. Mods, while incredibly common, are not strictly legal. End-user license agreements (EULA) typically contain language prohibiting Madden NFL players by modifying in-game files, although most studios take a relaxed way of managing communities like this one.

"The copyright holder always has the right, however unlike trademarks that they do not have to protect it," attorney Richard Hoeg stated when asked about how publishers can respond and halt modders. "If you look at the EA license, you're not technically permitted to stream, but there are loads of Twitch streamers playing Madden."

 "If EA seems in the articles and finds it is not offensive they might see it as improving the quality of their product," Hoeg explained. "But the NFL is an incredibly litigious organization[.] If they find something and flag it that could lead to it getting taken down." Most of what the modding community does could be considered positive, but there have also been attempts to introduce off-the-field issues prevalent within the NFL in Madden. For example, modders have tried to replicate holdouts and suspensions because of prohibited performance enhancing drugs by incorporating in-game events that would interrupt the franchise mode and force the Madden NFL player to deal with them. The modders Launcher talked with for this story said they've encountered trouble in creating this work in Madden's rigid systems.

"The NFL is going to be mainly concerned about brand good will, being associated with the bad parts of football," Hoeg said. "They're likely to encourage [EA] to eliminate that." The Madden community does not work in secrecy, but it is spread across different forums and applications like Discord. "We have been around for so long, I really don't see what could change with EA now," Martinez explained. "We don't charge, it's all totally free. We are building something and hope to continue to see it grow"

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