I think the main problem here is the directing. The director does not have a lot of experience or talent, and it shows in the movie. The 'making of' segments of this movie, and accounts from the actors, paint a picture of a director who pretty much goes berserk the entire time, and has a directing style that consists mainly of yelling and screaming. The result is that all creative input from a talented cast is killed off right away. It is kind of similar to dominant, loud, and demanding parents, which inevitably produce shy and beaten down kids. Bringing out the best in your actors requires a certain amount of trust. If you ever had a boss who is not in control, and hence wants to control each and every second of your life, you know what the result is. The movie quickly becomes a drag, and I had several instances where I just wanted to walk out. I stayed because of Doutzen Kroes...the question is only: what the heck was she doing in that movie ?