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Is it worth Buying GSA SER?

Feb 18th, 2020
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  1. Is it worth Buying GSA SER?
  2. AS title says, is it worth?
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  14. I had it once, but i lost the licence saddly :(
  15.  
  16. Im wondering, is it worth buying this days or should i just buy what i need (blast etc)
  17. I use it everyday, its one of those things that if you can master it .. its amazing... if you cant.. buy a replacement monitor first so you don't loose to much downtime on the PC lol :)
  18. I belive i can handle it atm, the first time i bought it i was on raelly tight budget and i couldnt afford to run it as it should be.
  19. A question should i buy list or just scrape it, if yes, which one would you suggest?
  20. It can have uses but honestly I feel is not worth it the money anymore
  21. I can notice many overpriced services that are done with GSA, for example, nobody will register 200 EDU profiles by hand in 2 days.
  22. Still good for tiered link building, using it with RankerX on multiple projects
  23. Yes. Tiered link building is still an effective tactic. See this thread: https://www.blackhatworld.com/seo/guide-tutorials-a-short-beginners-guide-to-blackhat-seo.1134018/
  24. This means learning a variety of tools, from simple time-savers like Automated Rules to very advanced tools built on the latest machine learning, like Smart Campaigns that automate bids, budget allocation, and targeting of entire campaigns.
  25.  
  26. PPC Teams Need Automation
  27.  
  28. While you may not be ready to hand over your most important campaigns to automated management, there are probably some campaigns or clients who haven’t gotten your full attention and would benefit from the more active optimizations afforded by tools.
  29.  
  30. If you work with clients, you’ve probably been in that tough situation where you realize your oldest (and most loyal) client no longer pays you in line with newer clients.
  31.  
  32. You’re no longer giving them enough of your time to drive the results they expect. You can fire the client, or you can find technology that enables you to make that client profitable again.
  33.  
  34. So it’s inevitable we will need tools to succeed with PPC in 2019.
  35.  
  36. There are three high-level action items related to automation and tools that should be on your agenda to consider this year:
  37.  
  38. Select the right technology
  39. Customize it with your secret sauce
  40. Monitor the automation
  41. 1. Assemble Your Technology Stack
  42.  
  43. Everyone needs to use some tools.
  44.  
  45. There’s simply no way you can make a good living at PPC if you’re not using automation to make yourself more productive.
  46.  
  47. The question then becomes “what tools are best for me”?
  48.  
  49. This involves several considerations:
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  51. People are talking about you brand. Listen up.
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  55. What problem am I trying to solve and what tools address those problems?
  56. Do I need to manage bids faster?
  57. Do I need better reports to retain my clients?
  58. Do I need a tool that makes Ads Scripts easier to use for non-programmers?
  59. Will the tool produce the right return on investment?
  60. Is the tool less expensive than the expected improvement in results?
  61. Or does it cost less than doing the same work manually?
  62. How will the tool interact with other automations?
  63. Is it compatible with other systems or will it cause interference?
  64. Will the tool allow me to differentiate my offering through customization or will I be locked into a cookie-cutter solution which will lead to average results?
  65. With these questions considered, you can put together a set of tools, your technology stack, that will help you deliver your PPC management offering in 2019.
  66.  
  67. 2. Teach the Machine
  68.  
  69. Despite their promise of full automation, even Google’s Smart Campaigns still need a baseline created by humans.
  70.  
  71. Specifically, Smart Campaigns can only be created after an existing campaign accrues enough historical data for the machine learning algorithm to start determining targeting, bids, and budgets.
  72.  
  73. These campaigns had to be created manually by humans first.
  74.  
  75. This means that your early work on campaigns is the basis of what the machine will use to learn how to optimize it.
  76.  
  77. So here are a few considerations to help get campaigns to the point where they can be automated faster:
  78.  
  79. Use a consistent structure to build cleaner campaigns. Just like roads with inconsistent markings are harder for self-driving cars to navigate, haphazardly created campaigns are harder to automate too. Have a process, be consistent, and be logical during build-outs.
  80. Leverage what you know from previous campaigns to start new ones with the right settings. A huge part of your value as a PPC expert is that you’ve done this before so you should know what pitfalls to avoid and what settings are likely to produce immediate results.
  81. Track conversions from the get-go and have a plan on what attribution model best fits your type of business. Every year I write I’m shocked at how many advertisers I encounter who don’t track conversions. And yet here we are in 2019 and I’m writing it again. *Sigh*
  82. 3. Monitor the Automation
  83.  
  84. Now you’ve given your tools the data they need to be able to start handling some of the management but don’t book your ticket to the beach quite yet.
  85.  
  86. You’ll still need to keep an eye on things because when management is faster (automated management tends to be more frequent than manual management), there is also a risk that things will go wrong faster.
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  89.  
  90. Also, consider that automation brings with it an entirely new set of challenges that may be just as time-consuming as the manual tasks these tools are trying to replace.
  91.  
  92. Case in point… in my early days of writing Google Ads Scripts, I came to the shocking realization that I was spending just as much time maintaining and monitoring my scripts as I was previously spending on the manual tasks these scripts had replaced.
  93.  
  94. Of course, the benefit was that I could scale account management to more and bigger accounts, so I could make more money.
  95.  
  96. But adding automation without putting the right new processes in place wasn’t going to help me the way I thought.
  97.  
  98. I was simply shifting where my time was spent. This was a solvable problem, it’s just that nobody told me so it took me a little longer to get to where I wanted to be.
  99.  
  100. So to set yourself up for success, consider how you will monitor performance when things move faster and when your tools have enabled you to work on far more accounts than you could handle before.
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