There are no {hard and fast|set} {rules|guidelines} {as to|regarding} how to {make sure|ensure|make certain} your Instagram posts are working for you. There is {only a few|just a few|just a couple of} {rule of thumbs|guideline|general rule} and I {think|believe} Neil Patel, author and {internet|web} {entrepreneur|business owner}, nailed {quite a few|numerous|several|many} of them down in {an article|a short article|a post}.

{But|However} I'll make it {short|brief} if you {don't|do not} have the time to go through each of them yourself and I'll toggle the {importance|significance|value} according to what I {think|believe} {is important|is essential|is very important|is necessary} to an Instagram post without {beating around the bush|eluding}.

{Invest in|Purchase|Buy} {a Good|a Great|an Excellent} {Picture|Photo|Image}

Not {every single|every|each and every single} {one of|among} your posts {has to|needs to} be postcard-ready - all you {need|require} is {a few|a couple of} {good|great|excellent} quality {pictures|photos|images} that highlight {the best|the very best} of your {products|items}. There was {once|when|as soon as} a food {delivery|shipment} {site|website} that I followed on Twitter who made {the best|the very best} food {but|however} had the worst-lit {pictures|photos|images} on Instagram. I {thought|believed} it was a waste of {potential|prospective|possible} and {asked them|asked|inquired} if they {could|might} {possibly|potentially|perhaps} {tweak|modify|fine-tune} their {pictures|photos|images} a little with filters {before|prior to} {posting|publishing} it. They did and their {pictures|photos|images} {have|have actually} been {mouth-watering|succulent|tasty|savory} {ever since|since}!

Get Personal

{Give|Provide|Offer} your Instagram account a face, {someone|somebody} they can {relate to|associate with|connect to} or {post|publish} a behind-the-scene {picture|photo|image}. There is {a good|a great|an excellent} {reason why|reason|reason that} {people|individuals} {hunt down|hound|pursue} BTS YouTube videos before/watching {a movie|a film|a motion picture} or {television|tv} series. {Human beings|Humans|People} {are curious|wonder} that {way|method}. Once they can {relate to|associate with|connect to} you, they're half-way {hooked|connected}.

Be Funny, Be {Quirky|Eccentric|Wacky}, Be In-the-Know, Be Cool or Any {One of|Among} Those

If you can't be {funny|amusing}, be {quirky|eccentric|wacky}. If you can't be {quirky|eccentric|wacky}, be in-the-know. If you can't be in-the-know, be cool. {Pick|Choose|Select} one. {This way|By doing this|In this manner}, {people|individuals} remember you whenever you peek around the corner. They see you from the corner of their eye and {know|understand} it's you and they're interested all over {again|once again}. That's branding.

Get an Influencer

I was born in the day and age when you call {someone|somebody} an influencer, your {parents|moms and dads} {probably|most likely} {thought|believed} that they were drug pushers. {But|However} in the digital age, it {means|implies|indicates|suggests} {someone|somebody} who has {a large|a big} following on their {social media|social networks} accounts. If you can {afford|pay for|manage} to pay {one of|among} those Youtubers or Instagrammers to highlight your {product or service|services or product|service or product|product and services}, {great|fantastic|terrific|excellent}. If you can't, {find|discover} {someone|somebody} {affordable|inexpensive|economical|budget-friendly|cost effective|budget friendly} you can {work with|deal with}, {preferably|ideally} within the {same|exact same|very same} {industry|market} BUT not your {competitor|rival}. Did I {really|truly|actually} {have to|need to} {say|state} that? =-RRB- The is a list on the {internet|web} that {shows|reveals} you the ones with an International platform. If you're going {local|regional}, {don't|do not} {be afraid|hesitate} to {negotiate|work out} with them.

{Use|Usage} Instagram {Ads|Advertisements}

As long as you keep to your {budget|budget plan|spending plan} and have {a pretty|a quite} {eye-catching|attractive|appealing|captivating|distinctive} {short|brief} video, GO FOR IT. You {shouldn't|should not} be {spending|investing} thousands on the {ads|advertisements}, {anyway|anyhow}. {Once|When|As soon as} you{'ve| have actually} {split|divided} the {cost|expense} up {between|in between} Facebook, Twitter, Instagram, and Google, you {might|may} {enjoy|delight in|take pleasure in} {a decent|a good} ROI. What you {want to|wish to} {enjoy|delight in|take pleasure in}, at the end of the day, is eyeballs.

Run Contests and {Encourage|Motivate} {Positive|Favorable} Engagement

Posts that {offer|provide|use} something {nifty|awesome|cool|clever} or {simple|easy|basic} will {surprise|amaze|shock} even {the best|the very best} {of us|people}. Some {people|individuals} will {try|attempt} their darnest to win {a notebook|a note pad}, {a pair|a set} of tickets to {a theme park|an amusement park}, a bottle of {hand lotion|cold cream}, {a holiday|a vacation}, air tickets or a grand piano. If it's {free|totally free|complimentary}, {not many|very few|few} will {complain|grumble}. And besides, compared to Facebook, Instagram's got {fewer|less} {rules|guidelines} to follow ... {for now|in the meantime}.

{Use|Usage} Hashtags

I can't {say|state} {enough|sufficient|adequate} about how some {people|individuals} are {using|utilizing} hashtags {wrongly|incorrectly|mistakenly}. You {don't|do not} {post|publish} {a picture of|a photo of|an image of} your {baby|infant|child} and {use|utilize} a hashtag like #AngieandBobsBabyisSoCute. 1) {Nobody|No one} else is {using|utilizing} that hashtag so it's {a complete|a total} {waste of time|wild-goose chase} (and {space|area}); 2) You {want to|wish to} {use|utilize} a hashtag that {people|individuals} can {search for|look for} and are {already|currently} {using|utilizing}; 3) {Find|Discover} other {similar|comparable} posts for {inspiration|motivation} and like for {exposure|direct exposure}. You can {also|likewise} {come up with|develop|create} your own cool hashtag and promote it {everywhere|all over}. I {mean|imply|indicate|suggest}, {EVERYWHERE|ALL OVER} so that your {friends|buddies|pals|good friends}, {family|household}, and {followers|fans} will {use|utilize} it too. Now, THAT's the {purpose|function} of a hashtag.

{Good luck|Best of luck|All the best} and {have fun|have a good time}!