Core Tenants
    - Component Framework (PlayAction)
        - accepts cross-platform components (plugins) as children
        - facilitates communication between those components
        - Developed for open source
    - NFL Configuration/Theming/Data layer


Talking Points

Components - Video/Controls, Ads, Analytics
- Configuration
- Actions (if any)
- External Sync/Async state
- Theming
    - open source components - style attribute, full flexibility and no business logic
    - NFL wrapped components - NFL styling, configuration, business logic
- State management
    - separation of concerns
    - pub/sub between components
    - State comes from the top and trickles down with props
- Multi-player management