# Build for the Future When Your Users Are in the Past

You want to build your product or SaaS (Software-as-a-Service) to take advantage of advancements in technology and design, but you have to support users on a wide variety of devices and software. How do you optimize for tomorrow's user while still serving yesterday's? In this talk, we'll discuss emerging technology trends and how to incorporate them into your product both conceptually and technically. You'll leave this talk with specific patterns you can apply today, and a repeatable process you can use as technology continues to advance.