Lynda - Search Engine Optimization

http://kissdown.com/e-books/video-traning/2055-lynda-search-engine-optimization.html
Lynda - Search Engine Optimization
 Language: English | 964 MB
Genre: Video Traning


If you're out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you're out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding avoiding "black hat" SEO practices to setting up a search-friendly site, Richard covers it all. He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site. A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.

Topics include:
 01. Getting Started
 02. Black Hat SEO/White Hat SEO
 03. The Search Magician's Three Linking Rings
 04. The First Linking Ring: Know Your Searchers
 05. The Second Linking Ring: Know the Search Engines & Directories
 06. SEO Tools: Browser Bars
 07. SEO Tools: Keyword Research/Project Management
 08. SEO Tools: Links, KDA and Rank Checkers
 09. SEO Tools: Code Checkers & Web Site Analytics
 10. Keywords: The Golden Key to Outstanding SEO
 11. The Third Linking Ring: Creating Search Friendly Web Sites
 12. Before We Begin: Site Setup the Wrong Way
 13. SEO Hands-On: Site Setup in a Search Friendly Way
 14. Optimized Web Pages: Submitting and Monitoring Page Rank
 15. Santa Monica Carousel Fan Web Site
 16. Link Building: The Company You Keep
 17. Top Ten SEO List
 18. Errata, Corrections & Updates

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