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- Best place to buy auction/expired domains?
- What places to buy auction/expired domains for a PBN network or affiliate money sites?
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- rising technical costs in implementing independent websites (responsive design, HTTPS, AMP, etc.) "Closed platforms increase the chunk size of competition & increase the cost of
- market entry, so people who have good ideas, it is a lot more expensive for their productivity to be monetized. They also don't like standardization ... it looks like rent seeking
- behaviors on top of friction" - Gabe Newell
- harder to break into markets with brand-biased relevancy algorithms (increased chunk size of competition)
- less value in trying to build a brand on a generic name, which struggles to rank in a landscape of brand-biased algorithms (inability to differentiate while being generically
- descriptive)
- decline in PPC park page ad revenues
- for many years Yahoo! hid the deterioration in their core business by relying heavily on partners for ad click volumes, but after they switched to leveraging Bing search,
- Microsoft was far more interested with click quality vs click quantity
- absent the competitive bid from Yahoo!, Google drastically reduced partner payouts
- most web browsers have replaced web address bars with dual function search boxes, drastically reducing direct navigation traffic
- All the above are the mechanics of "why" prices have been dropping, but it is also worth noting many of the leading portfolios have been sold.
- If the domain aftermarket is as vibrant as some people claim, there's no way the Marchex portfolio of 200,000+ domains would have sold for only $28.1 million a couple years ago.
- RegistrarStats shows .com registrations have stopped growing & other extensions like .net, .org, .biz & .info are now shrinking.
- Both aftermarket domain prices & the pool of registered domains on established gTLDs are dropping.
- I know I've dropped hundreds & hundreds of domains over the past year. That might be due to my cynical views of the market, but I did hold many names for a decade or more.
- That same sort of re-ranking concept is being better understood across the industry. There are ranking signals that earn some base level ranking, and then results get re-ranked
- based on other factors like how well a result matches the user intent.
- Here are a couple images from the above research paper.
- Best place to buy auction/expired domains?
- For those who hate the idea of reading research papers or patent applications, Martinibuster also wrote about the technology here. About the only part of his post I would debate
- is this one:
- "Does this mean publishers should use more synonyms? Adding synonyms has always seemed to me to be a variation of keyword spamming. I have always considered it a naive suggestion.
- The purpose of Google understanding synonyms is simply to understand the context and meaning of a page. Communicating clearly and consistently is, in my opinion, more important
- than spamming a page with keywords and synonyms."
- I think one should always consider user experience over other factors, however a person could still use variations throughout the copy & pick up a bit more traffic without coming
- across as spammy. Danny Sullivan mentioned the super synonym concept was impacting 30% of search queries, so there are still a lot which may only be available to those who use a
- specific phrase on their page.
- Martinibuster also wrote another blog post tying more research papers & patents to the above. You could probably spend a month reading all the related patents & research papers.
- The above sort of language modeling & end user click feedback compliment links-based ranking signals in a way that makes it much harder to luck one's way into any form of success
- by being a terrible speller or just bombing away at link manipulation without much concern toward any other aspect of the user experience or market you operate in.
- Pre-penalized Shortcuts
- Google was even issued a patent for predicting site quality based upon the N-grams used on the site & comparing those against the N-grams used on other established site where
- quality has already been scored via other methods: "The phrase model can be used to predict a site quality score for a new site; in particular, this can be done in the absence of
- other information. The goal is to predict a score that is comparable to the baseline site quality scores of the previously-scored sites."
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