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Privacy and Consumer Information
Mitsubishi Motors North America, Inc.

Thank you for visiting the official website and services of Mitsubishi Motors North America, Inc. (“MMNA”, “we”, “us”, or “our”). This privacy policy explains how information about you is collected, used and disclosed by MMNA with respect to your use of the MMNA websites, apps and services where this policy is posted (collectively, "Sites").

This privacy policy does not apply to our data practices outside of the Sites, including our Connected Vehicle Services (CVS), unless otherwise stated below or at the time of collection. For information about data practices with respect to our CVS, please visit our CVS Privacy Statement.

By using our Sites, you agree to our Terms and Conditions and consent to our collection, use and disclosure practices, and other activities as described in this Privacy Policy.
Information Collected by MMNA

Information You Provide to Us

We collect information that you voluntarily provide to us, such as when you register for an account, participate in a sweepstakes, contest, survey or other promotion (“Promotion”), request a brochure or other materials, sign up to test drive a vehicle, locate or make inquiries to a Mitsubishi Dealer, request a credit score estimate or otherwise contact MMNA. We may use service providers to collect this information.


The information we collect includes information that can be used to identify you and/or any other individuals (whether alone or in combination). Some examples of information we collect include the following:

    Contact information, including first and last name, postal address, telephone number, mobile phone, and email address;
    Credentials, including password and information for authentication and account access;
    Demographic information, including age, ethnicity, marital status, and size of household, income;
    Profile information, including username, email address, alias, interests, and social media username/handle;
    Driver’s license information, including date of birth;
    Vehicle information, including make, model, year, condition, purchase and service dealerships, dates of ownership or lease, and vehicle identification numbers;
    Financial information, including current and estimated loan payments;
    Marketing profile information, including when you plan to purchase or lease a vehicle, the Mitsubishi vehicle you are interested in, details about your current vehicle, and your thoughts about the Mitsubishi brand.
    Content of any message you send to us, including feedback and information you provide to customer support; and
    Names and email addresses of your friends and family, if you choose to provide MMNA with this information.



In addition, we collect information you provide to us at auto shows, and may combine such information with information we collect about you through the Sites.

You are responsible for maintaining accuracy of the information you submit to us, if any.

Information We Collect Automatically
When you access and use our Sites, some information is automatically collected by us and our service providers. Some examples of information we collect include the following:

    Site use information, including information about the page-by-page paths you take as you browse through the Sites, the website that referred you to us and your exiting pages, your access times, the emails and advertisements you view, and the features you use;
    Device connectivity and configuration data, including information about your device hardware, operating system, browser type and language, internet protocol (IP) address, MAC address, and AD ID(e.g., IDFA or AAID);
    Location data, including imprecise location data (e.g., location derived from an IP address or data that indicates a city or postal code level) and, with your consent, precise location data (e.g., latitude/longitude data);
    With your consent, driving information, including motion and fitness activity, trip information (e.g., trip start and end date and time), miles traveled, speed acceleration, deceleration, and braking data, road surface information, location and directional information, and mobile device usage information (e.g., whether the hands-free feature was used or texts were sent during a trip).



This information is gathered by certain tools and methods such as:

Log Files.

We collect certain information automatically and store it in log files. This information may include, internet protocol (IP) addresses, browser types, internet service providers (ISP), referring/exit pages, operating systems, date/time stamps and clickstream data.

Cookies.

When you visit our Sites, you may be issued a "cookie." Cookies are small data files stored on your device that act as a unique tag to identify your browser. We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our Sites. A session ID cookie expires when you close your browser. We use persistent cookies to see which areas and features are popular, count visits to our Sites, personalize your experience, remember your preferences and support security features. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our Sites and bring you advertising both on and off the Sites. A persistent cookie remains on your device for an extended period of time. Most browsers are initially set to accept cookies. If you would prefer, you may set your browser to refuse cookies or alert you when cookies are being sent; however, it is possible that some parts of our Sites will not function properly if you do so and we may not be able to provide you with the most convenient or tailored experience.

Web Beacons.

The Sites and any communications sent by MMNA may contain electronic images (generally, single pixel .gif images) called "web beacons" or “pixels.” Web beacons are used in combination with cookies to track activity by a particular browser on a particular device. When you access a website, video, email, or advertisement that contains a web beacon, the web beacon may permit us or a third party to drop or read cookies on your browser. These web beacons allow MMNA and third parties to monitor and collect certain information such as the type of browser requesting the web beacon, the device identifier of the device the web beacon is sent to, and the time the web beacon was viewed. Web beacons may be used to count unique users, visits and page views, monitor traffic and conversion patterns, personalize your experience, including advertising and content you see both on and off the Sites, and determine whether or not messages were opened, links were clicked and/or notifications/offers were acted upon.

Embedded Scripts.

An embedded script is programming code that is designed to collect information about your interactions with the Sites. It is temporarily downloaded onto your device from our web server or a third party with whom we work, is active only while you are connected to the Sites, and is deleted or deactivated thereafter.

App Technologies.

There are a variety of tracking technologies that may be included in our apps, and these are not browser-based like cookies and cannot be controlled by browser settings. For example, our apps may include third party SDKs, which is code that sends information about your use to a server. These SDKs allow us to track our conversions, bring you advertising both on and off the Sites, and provide you with additional functionality, such as the ability to connect our Sites with your social media account.

Location-Identifying Technologies.

GPS, WiFi, Bluetooth, and other location-aware technologies may be used to collect precise location data when you enable location-based services through your device. Location data may be used for purposes such as verifying your device’s location, delivering or restricting relevant content and advertising based on that location, and monitoring your driving behavior with your consent.

Information We Collect From Our Partners and Other Sources

We may obtain information from other sources and combine that with the information we collect directly from you. To the extent we combine the information we receive from these third-party sources with information collected about you on the Sites, we will treat that information in accordance with the practices described under this Privacy Policy, plus any additional restrictions imposed by the source of the data. These third party-sources vary over time, but have included:

    Data brokers from which we purchase demographic data to supplement the data we collect;
    Social networks when you reference our Sites or grant permission to MMNA to access your data on one or more of these services;
    Partners with which we offer co-branded services, sell or distribute our products, or engage in joint marketing activities;
    Publicly-available sources such as data in the public domain; and
    We are not responsible for the accuracy of the information provided by third parties or how such third parties collect, use and share such information.



How We Use Your Information

We may use information about you for any purposes consistent with our statements under this Privacy Policy and applicable law, including, to:

    Manage our Sites, including your account;
    Respond to comments, questions, or requests for information and provide customer service;
    Send you technical notices, confirmations, updates, security alerts and support and administrative messages;
    Prevent, monitor against, and address fraud, breach of policies or terms, and threats or harm;
    Monitor and analyze trends, usage and activities;
    Conduct research and analysis, including focus groups and surveys, on our Sites and other MMNA websites, applications, products and services;
    Facilitate, manage and personalize your online experience;
    Improve our Sites and other MMNA websites, applications, marketing efforts, products and services;
    Notify you of or help you find the closest Mitsubishi dealer;
    Provide you with roadside assistance at your request;
    With your consent, monitor your driving information and process, analyze, and score that information;
    Allow you some control of the vehicle through your device;
    Provide information about our products and send you related information, including brochures;
    Communicate with you about our vehicles, products, services, information, contests, promotions, rewards, special offers, upcoming events and other news about MMNA and our selected partners we think will be of interest to you;
    Process and deliver sweepstakes, contests and promotions;
    Serve advertising tailored to your interests on our Sites and third-party services; and
    Fulfill any other purpose disclosed to you or with your consent.


We may use information that does not identify you (including information that has been de-identified) without obligation to you except as prohibited by applicable law. For information on your rights and choices regarding how we use your information, please see the section entitled “Your Rights and Choices” below.

Sharing Your Information

We do not share information about you with third parties except as described in this Privacy Policy or as otherwise disclosed to you on our Sites. For example, we may share information about you as follows:

    With vendors, contractors, consultants and other service providers who are working on our behalf and need access to your information to carry out their work for us;
    With our affiliates for internal business purposes;
    With authorized Mitsubishi dealers to honor your request for a price quote on a vehicle or trade-in appraisal, or to provide a dealer with information to contact you in its regular course of business, including for marketing purposes;
    With authorized Mitsubishi dealers when you use the credit score estimator for purposes of facilitating the car buying process and, if applicable, verifying the trade-in value of your vehicle;
    With third parties in connection with financing your vehicle;
    With third parties or partners to provide select products and services to you (including but not limited to roadside assistance, car insurance, and safe and uninterrupted electric service for electrical vehicle drivers);
    With third parties or partners to provide you with discounts, coupons, and other promotions on MMNA and third-party products and services.
    To the maximum extent permitted by applicable law, to (i) comply with laws or to respond to lawful subpoenas, requests and legal process, or if in our good faith opinion such disclosure is required or permitted by law (ii) at the request of governmental authorities conducting an investigation; (iii) to protect our rights, security, safety and property and those of our agents, customers and others, including to enforce our agreements, policies and Terms and Conditions or (iv) in an emergency to protect MMNA and the safety of our customers, employees or any third party;
    If we believe your actions are inconsistent with our user agreements or policies;
    To the maximum extent permitted by applicable law, we may also use IP addresses, mobile device identifiers or any other information we collect to identify users, and may do so in cooperation with copyright owners, Internet service providers, wireless service providers or law enforcement agencies in our discretion. Such disclosures may be carried out without notice to you;
    In connection with, or during negotiations of, any merger, sale of company assets (including a liquidation, realization, foreclosure or repossession), restructuring, reorganization, financing, disposal, conveyance, transfer lease, or any other type of acquisition of all or a portion of our assets or business to another company;
    When you give us your consent to do so, including if we notify you on the Sites that the information you provide will be shared in a particular manner and you provide such information; and
    For a purpose disclosed elsewhere in this Privacy Policy, or at the time you provide information.



Without limiting the foregoing, in our sole discretion, we may share aggregated information which does not identify you or de-identified information about you with our affiliates or third parties for any purpose except as prohibited by applicable law. For information on your rights and choices regarding how we share your information, please see the section entitled “Your Rights and Choices” below.

Public Information

Certain areas of the Sites, such as leaderboard profiles through our Road Assist app, are designed to help you share information with the world. If you make information public through our Sites, other people will have access to it. Please think carefully before making information public as you are solely responsible for any information you make public. Once you have posted information, you may not be able to edit or delete such information.

Road Assist+

We have partnered with LexisNexis Risk Solutions Inc. (“LexisNexis”) to bring you the Road Assist + app. The primary purpose of the app is to allow you to request roadside assistance for your vehicle. If you request roadside assistance, we may share information about you, including your precise location data and phone number, with third parties to provide you with the roadside assistance. We may also use the information you provide through the app to update your contact information in our database.

The Road Assist+ app integrates with the LexisNexis Telematics program. When you first register through the app, you will be enrolled in the LexisNexis Telematics program.

You will also be automatically opted in to trip recording and given the opportunity to opt in to the public leaderboard. You can opt out of trip recording or the public leaderboard at any time through your app account settings.

Trip recording collects your driving information and analyzes that information to allow you to achieve scores and badges, and level up within the app. For example, if you drive a certain number of miles within a set period of time, you may receive a badge. Once you collect enough badges, you will level up within the app. Your driver score and profile leaderboard alias name, will be publicly displayed to other registered users of the Road Assist+ app so please do not provide information or images that you would not want to be public, or make sure to opt out of the public leaderboard through your app account settings.

Your driver score, badges, and levels may qualify you to receive certain discounts, coupons, and other promotions on MMNA and third-party products and services. We may share your information with third parties in order to provide you with these promotions, and such promotions may be delivered to you by email or through the app. Additional terms may apply. If you do not want to receive promotions, please opt out of trip recording through your app account settings and unsubscribe from any promotional emails you receive. In addition, if you use trip recording, information about your driving data will be visible to all drivers on your insurance policy who are enrolled in the LexisNexis Telematics program and may be disclosed to the parents or guardians of those drivers who are minors.

When you first register through the app, you will also have the option to receive insurance quotes. If you agree to this option, you give us and LexisNexis authorization to share your information with various insurance agents, insurance companies, and related third parties (“Insurance Providers”). The Insurance Providers may obtain consumer reports about you from a consumer credit reporting agency and use the information and consumer reports to determine your eligibility for insurance and provide you with quotes. Those reports may include information concerning character, general reputation, personal characteristics, mode of living and driving record. The Insurance Providers may provide your information to their vendors, suppliers and insurance carriers to generate price and other information relevant to insurance policies, and the Insurance Providers may use the information to contact you directly (including by the phone number you provide if you select that option) regarding insurance products. You can revoke your authorization for insurance quotes at any time through your app account settings. Any revocation is prospective, and you may still receive insurance quotes related to data already shared.

We are not responsible for the privacy practices of LexisNexis, the Insurance Providers, or any other third parties, and you should review their privacy policies and notices. LexisNexis’ privacy policy is available at https://telematics.lexisnexis.com/privacy.html and its end user license agreement is available at https://telematics.lexisnexis.com/eula.html. For further information on your rights and choices regarding the Road Assist+ app, please see the section entitled “Your Rights and Choices” below.

Sweepstakes, Contests, Promotions, and Surveys

We may offer you the opportunity to participate in Promotions that may require you to submit information. Participation in these Promotions is completely voluntary. If you choose to enter a Promotion, your information may be disclosed to third parties about the administration of such Promotion, such as relating to winner selection, prize fulfilment, and as required by law, such as on a winners list. By entering a Promotion, you are agreeing to the official rules that govern that Promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor and/or other parties to use your name, voice and/or likeness in advertising or marketing materials. MMNA may offer opportunities to enter a Promotion or other feature that we offer jointly with a third party. Because of your participation in such feature, your information may be shared with the third party that is jointly offering the feature, which will be disclosed at the time your information is collected.

Third Party Links

Our Sites may contain links to third party websites and services, including but not limited to social media sites and applications. This Privacy Policy does not apply to the linked sites, and we do not control, nor are we responsible for, the content or privacy and security practices of those sites. Any information you provide to a linked site or service is provided directly to a third party and is subject to such third party's privacy policy. We encourage you to learn more about such third party's privacy and security practices and policies before providing any of your personal information.

Advertising and Analytics Services

We may allow third parties to use cookies, web beacons, pixels, embedded scripts and other tracking technologies to automatically collect information about your use of our Sites, including your IP address, web browser, pages viewed, time spent on pages, links clicked, conversion information, and other device information. We may also engage third parties to serve advertisements on our behalf across the Internet and to provide analytics about the use of our Sites. This information may be used by us and others, among other things, to analyze and track data, determine the popularity of certain content, deliver advertising targeted to your interests and to better understand the usage and visitation of our Sites and other sites tracked by these third parties. These and other third parties may collect information about your online activities over time and across different websites when you use our Sites.

This Privacy Policy does not apply to, and we are not responsible for, third party cookies or other tracking technologies. We encourage you to check the privacy policies of advertisers and/or ad services to learn more about their privacy practices. If you would like more information about third party advertising or to opt out of having your information used in this way, please see the section below entitled “Analytics Services and Interest-Based Ads” under “Your Rights and Choices.”

Social Features

Certain functionality on the Sites is specifically designed to permit interactions that you initiate between the Sites and third-party websites or services, including third party social networks ("Social Features"). Examples of Social Features include to "like" or "share" our Sites' content to other websites or services; and to otherwise connect our Sites to a third-party website or service.

If you choose to use Social Features, information you post or provide access to may be publicly displayed on our Sites or by the provider of the Social Feature that you use. Similarly, if you post information on a third-party platform that references our Sites (e.g., by using a hashtag associated with MMNA in a tweet or status update), your post may be published on our Sites in accordance with the terms of the third-party website or service. Also, both MMNA and the third party may have access to certain information about you and your use of our Sites and the third-party site or service.

We serve ads on and through third-party services, such as Facebook and Google, that are targeted to reach people, or people similar to people, who have visited our Sites or are identified in one or more of our databases (“Matched Ads”). This is done by us uploading a customer list to the third-party service or incorporating a pixel from the third-party service on our Sites, and the third-party service matching common factors between our data and their data. To opt-out of receiving Matched Ads, please contact the applicable third-party service. If we us Facebook Custom Audiences to serve Matched Ads on Facebook services, you should be able to hover over the box in the right corner of such Facebook ads and find out how to opt-out. We are not responsible for such third-party services’ failures to comply with your opt-out instructions.

Your Rights and Choices

Updating Your Account Information.

If you have an account with MMNA, you may review and update certain information in that account by logging into your online account or sending an email to callcenterweb@mitsubishicars.com. We may require additional information from you to allow us to confirm your identity. Please note that we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Promotional Communications.

You may opt out of receiving promotional emails and SMS messages from MMNA at any time by visiting http://www.mitsubishicars.com/preferences and changing your communication preferences. To opt out of SMS messages, you can also text STOP in response to any SMS messages you receive from MMNA. In addition, you can opt out of receiving promotional emails by following the instructions in those emails. Please note that we may still send you non-promotional emails, such as emails about your account or our ongoing business relations, even if you opt out receiving promotional emails.

You may also request changes to your contact preferences by writing to:
Mitsubishi Motors North America, Inc.
Customer Relations Department
PO Box 6400
Cypress, CA 90630

Tracking Technologies Generally.

Regular cookies may generally be disabled or removed by tools available as part of most commercial browsers, and in some instances blocked in the future by selecting certain settings. Browsers offer different functionalities and options so you may need to set them separately. Please note that disabling or removing cookies may not limit collection through other types of tracking technologies.

Note that your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, MMNA currently does not alter its practices when it receives a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” you may wish to visit www.allaboutdnt.com.

You can stop all collection of information via an app by uninstalling the app. You can also reset your device AD Id at any time through your device settings, which is designed to allow you to limit the use of information collected about you.

You can stop all collection of precise location data through an app by uninstalling the app or withdrawing your consent through your device settings.

Please be aware that if you disable or remove these technologies some parts of the Sites may not work and that when you revisit the Sites your ability to limit tracking technologies is subject to your browser and device settings and limitations.

Analytics Services and Interest-Based Ads.

We use Google Analytics and other service providers for analytics services and interest-based advertising. You may exercise choices regarding the use of cookies from Google Analytics by going to https://tools.google.com/dlpage/gaoptout and downloading the Google Analytics Opt-out Browser Add-on.

Certain companies we work with may participate in the Digital Advertising Alliance ("DAA") AdChoices Program and may display an Advertising Option Icon for Interest-based Ads that links to an opt-out tool which allows you to exercise certain choices regarding targeting. You can learn more about the DAA AdChoices Program at http://www.youradchoices.com and its opt-out program for mobile apps at http://www.aboutads.info/appchoices. In addition, some companies we work with may participate in the Network Advertising Initiative (“NAI”). NAI has developed a tool that allows consumers to opt out of certain Interest-based Ads delivered by NAI members' ad networks. To learn more about opting out of such targeted advertising or to use the NAI tool, see http://www.networkadvertising.org/choices. Please be aware that such opt-outs do not affect nontargeted ads. We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt out options or programs or the accuracy of their statements regarding their programs.

Your California Privacy Rights.

Under California's “Shine the Light” law, Cal. Civ. Code § 1798.83, California customers have the right to request and obtain, once per year, information regarding MMNA's disclosure of personal information as defined by Shine the Light to third parties (and, in some cases, affiliates) for their own direct marketing purposes. To request a list of the categories of information MMNA has shared, and the names and addresses of such third parties and affiliates, please send your request to:

Mitsubishi Motors North America, Inc.
Customer Relations Department
PO Box 6400
Cypress, CA 90630

Any such request must include “California Privacy Rights Request” in the first line of the description and include your name, street address, city, state, and ZIP code. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through this email address or mail address.

Road Assist+ If you use the Road Assist+ app, you can opt out of trip recording or the public leaderboard at any time through your app account settings. You can revoke your authorization for insurance quotes at any time through your app account settings. Any revocation is prospective, and you may still receive insurance quotes related to data already shared.

Information Security

We take reasonable measures to help protect your information to prevent loss, misuse and unauthorized access, disclosure, alteration and destruction. Although MMNA uses reasonable efforts to help protect your information, transmission via the Internet is not completely secure and MMNA cannot guarantee the security of your information collected through our Sites.
Consent to Transfer Information

The Sites are operated in the United States. If you are located outside of the United States, and are accessing or using the Sites, please be aware that information we collect will be collected, processed, and stored in the United States and other jurisdictions. Data protection laws in the United States and other jurisdictions may be different from those of your country of residence. By using or accessing the Sites or providing us with any information through the Sites, you consent to this transfer, processing and storage of your information in United States and other jurisdictions.
Children

Our Sites are not intended for and are not targeted to children under the age of thirteen (13). If you are a child under the age of thirteen (13), you are not permitted to use the Sites and should not send any information about yourself to us through the Sites.

We do not knowingly collect any personal information from children under the age of 13 and, if we learn that we have received information from a user under the age of 13, we will delete this information in accordance with the Children’s Online Privacy Protection Act (“COPPA”). If you are a parent or guardian and you believe that your child under the age of thirteen (13) has provided us with personal information without COPPA-required consent, please click here to contact us.
Changes to This Privacy Policy

This Privacy Policy is current as of the effective date set forth above. MMNA may change this Privacy Policy from time to time. If MMNA makes any changes to this policy, we will change the effective date above. If the changes are material, we may provide you additional notice.
Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact MMNA:

By email: callcenterweb@mitsubishicars.com.

By mail:
Mitsubishi Motors North America, Inc.
Customer Relations Department
PO Box 6400
Cypress, CA 90630

By phone: 1-888-MITSU2018 (1-888-648-7820)
DISCLAIMERS

1 Manufacturer's Suggested Retail Price. Excludes destination/handling, tax, title, license etc. Retailer price, terms and vehicle availability may vary. See your Mitsubishi retailer for details.

2 Manufacturer's Suggested Retail Price for 2019 Eclipse Cross ES 2WD is $23,595. Excludes destination/handling, tax, title, license, etc. Retailer price, terms, and vehicle availability may vary. See your Mitsubishi retailer for details.

3 Manufacturer's Suggested Retail Price for 2018 Eclipse Cross ES 2WD is $23,295. Excludes destination/handling, tax, title, license etc. Retailer price, terms and vehicle availability may vary. See your Mitsubishi retailer for details.

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