HM- Unloved Origins

The store owner walked over to the display shelf and gestured to the ugly, staring heads. “The Unloved,” he said sadly, his voice lowered to a whisper.
  “I—I don’t understand,” Carly Beth managed to choke out.
  “These are not masks. They are faces,” he explained. “Real faces. I made them. I created them in my lab—real faces.”
  “But—but they are so ugly— Carly Beth started. “Why—?”
  “They weren’t ugly in the beginning,” he interrupted, his voice bitter, his eyes angry. “They were beautiful. And they were alive. But something went wrong. When they were taken out of the lab, they changed. My experiments—my poor heads—were a failure. But I had to keep them alive. I had to.”
...
  “I am telling the truth,” the store owner continued, running a finger over one side of his narrow mustache, his eyes burning into Carly Beth’s. “I keep them here. I call them The Unloved because no one will ever want to see them. Occasionally, someone wanders into the back room—you, for example—and one of my faces finds a new home….”

-Chapter 24