Changing the background color of a UILabel within a UITableViewCell

UILabel* label = (UILabel*)[cell.contentView.subviews objectAtIndex:0];
label.textColor = [UIColor whiteColor];
label.backgroundColor = [UIColor darkGrayColor];
label.opaque = YES;

- (void) layoutSubviews
{
     [super layoutSubviews];

     self.textLabel.backgroundColor = [UIColor redColor];
}

UILabel* label = [[[UILabel alloc] init] autorelease];
label.textColor = [UIColor whiteColor];
label.backgroundColor = [UIColor darkGrayColor];
label.opaque = YES;
[cell.contentView addSubview:label];